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Better Business Advertising With QR Codes

For marketers and entrepreneurs alike, implementing QR codes is extremely easy and sometimes a great pursuit to improve profitability.

Creating QR codes are very low-cost, simple to create, and implement. QR codes are on the leading edge of business marketing, offering something new and innovative to enhance a business.

So Why Use QR Codes for Business Advertising?

Based on research conducted by Google, about 90% of all smartphone users are searching for a website or a phone number for something that they plan to act upon (or purchase.) This means that being ready for such impulse mobile searches can result in a better stream of business.

By the end of this year, Smartphone owners are anticipated to double. As a result, preparing your marketing strategies around mobile marketing is further essential. QR codes are quick and cheap way to start.

How to Use QR Codes to Advertise Your Business

QR codes carry a number of uses. They simply act as links and can direct smartphone users to just about any webpage or promotion. In fact, QR codes are common on basic materials and publications, such as business cards.

QR codes are said to increase the response rate of direct advertising campaigns. So for tangible retailers, placing QR codes in the store so that customers can easily view and scan them can really help promote certain products. This can help get rid of lingering inventory, among other things.

In addition, QR codes are very effective on print ads. This allows consumers to go from ad to webpage in a quick scan. Such "calls to action" are revolutionizing the way we do marketing.


A Business Guide on QR Codes Applications

QR codes are modern 2D barcodes that are readable by most smartphones. Their value in modern business applications is high, but their usage is scattered as businesses are yet to understand how well to utilize them. Nevertheless, if you can embrace them effectively, your business would enjoy expandable benefits.

QR codes are essentially links that can take a smartphone user to just about any webpage, coupon or promotion. Below we highlight some of the most effective applications that your business can utilize QR codes.

Curiosity Pull

Since it is a new technology to most people, using them would create curiosity, which might captivate people into scanning them and hence land into your page. You can further spur interest by adding images or using them in multiple applications such as business cards, t-shirts and on other applications. QR code promotions are great way to market that offers endless creativity.

Social Sharing

Since QR codes can be used as links, or URLs, you can utilize them to post special offers to individuals once they scan them on the social networks. This would expand your market, as people would tweet their friends and hence expand your business visibility.

Tracking Print Media Marketing

You can embrace the QR codes to track the effectiveness of your offline marketing. You only need to create a tracking URL and then embed it in the QR code. Although it is not going to be a perfect measurement, it would give you an overview performance of your offline mobile marketing efforts.

You can also utilize the codes to help give your customers get discounts and give away in online store by scanning the code in your offline stores. You can find several tools to create effective codes for your marketing plans. Nevertheless, not all products are effective and worth your efforts.

Email List Segmentation

This is one of the most recent business applications and thus, majority of people who would sign up using this application are highly experimental in email marketing. They are also likely to be highly involved in social media and thus, you can utilize QR codes to drive traffic into your social marketing.

QR Code Software Review: QR Hacker

One of the major QR creator tool is QR Hacker. The tool is available for download from major downloading sites freely. It is compatible with Linux, Microsoft Windows Vista, Microsoft Windows XP, Microsoft Windows 7, and Macintosh OS X. The requirements for this application are internet connection and flash-enabled web browser.

This tool helps you to create Flash based web applications that enables you to encode URL, arbitrary text, VCard, phone number and WiFi access for Android devices. The tool allows you to pick the data that you prefer to use and then fill the data you want the code to contain. Once you input the information, you then click on the large Generate button for your code to pop up on the screen. The tool is designed to ease your creation process and give you flexible options.

The tool further makes it possible to change the background color, foreground color and round off pixels. You can also import logos and place them at the middle of the code. The tool is also designed to ease your code management. This is because you can save the code in PDF or image file. It is however necessary to ensure security of your customers by avoiding risky redirecting websites.


Are QR Codes a Dying Mobile Marketing Tool?

QR Codes Mobile Marketing The Quick Response Code, also known as the QR code, was created in 1994 by Denso Corporation. This is a two dimensional code that is much easier to read than the conventional Universal Product Code. In addition to this, QR codes can store much more information.

For the first fifteen years, these QR codes were mostly used in warehouses as well as factories. However, with the advent of smart phones and applications enabling QR code reading, advertisers saw a way of expanding their use.

Businesses can now embed URLs into these codes enabling users to simply take a picture of the tag then visit the website without having to literally type the address. More text and data has started being incorporated into the codes making them all the more useful in day to day life.

Problems with QR Codes

However, as much as these QR codes are being used by all and sundry, there are some problems that have cropped up with their efficiency. When used in the right manner, these QR codes can segment markets efficiently for businesses. For example, someone dealing in real estate could opt to use a variety of tags so as to establish which mediums are driving the public’s interest.

However, with the QR codes, one will be directed to a mobile web browser, which means the agent loses the most important information of all; the prospective client’s contact details.

This is unfortunate considering that any person using these QR codes has access to a connected cell phone and they are looking to engage with the product that is being sold. A simpler option of sending a mobile message will direct the potential client to text a given code to a particular number, which would be more effective.

Below are just some of the mobile issues with QR codes:

Errors made by users. For a majority of the people that have the ability of doing so, scanning these codes is still not all that easy. Smartphones should have an application installed. The chances that a user will think to install this application the minute they come across a QR code is quite minimal.

Most often, the user will choose to do so later. For those that already have smartphones that have the app installed, scanning the code takes several steps and this can be quite confusing especially if you are not accustomed to doing so. This results in user errors.

Programming errors. With most businesses trying to rake in profits from this technology, you will find that it is being integrated in the most irrelevant places. These will not reach the target audience.

In addition, if a company does not have a mobile friendly website, they may need to invest in mobile web design services. We suggest consulting the central Illinois experts in mobile web design, for they offer highly flexible and affordable mobile web design services.

Technologies that are more efficient. One of the biggest mobile competitors of QR codes, which stands the chance of replacing it is Augmented Reality Codes. Others include Near Field Communications as well as Radio Frequency Identification.

These hold much promise, as they do not require a line of sight while the QR codes should be read. Retro Voice option is another technology that is gaining a following as all one has to do is speak directly to your handset to perform a voice activated search. This mobile app development project might seriously change the ways of how QR codes function.


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