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A Business Guide on QR Codes Applications

QR codes are modern 2D barcodes that are readable by most smartphones. Their value in modern business applications is high, but their usage is scattered as businesses are yet to understand how well to utilize them. Nevertheless, if you can embrace them effectively, your business would enjoy expandable benefits.

QR codes are essentially links that can take a smartphone user to just about any webpage, coupon or promotion. Below we highlight some of the most effective applications that your business can utilize QR codes.

Curiosity Pull

Since it is a new technology to most people, using them would create curiosity, which might captivate people into scanning them and hence land into your page. You can further spur interest by adding images or using them in multiple applications such as business cards, t-shirts and on other applications. QR code promotions are great way to market that offers endless creativity.

Social Sharing

Since QR codes can be used as links, or URLs, you can utilize them to post special offers to individuals once they scan them on the social networks. This would expand your market, as people would tweet their friends and hence expand your business visibility.

Tracking Print Media Marketing

You can embrace the QR codes to track the effectiveness of your offline marketing. You only need to create a tracking URL and then embed it in the QR code. Although it is not going to be a perfect measurement, it would give you an overview performance of your offline mobile marketing efforts.

You can also utilize the codes to help give your customers get discounts and give away in online store by scanning the code in your offline stores. You can find several tools to create effective codes for your marketing plans. Nevertheless, not all products are effective and worth your efforts.

Email List Segmentation

This is one of the most recent business applications and thus, majority of people who would sign up using this application are highly experimental in email marketing. They are also likely to be highly involved in social media and thus, you can utilize QR codes to drive traffic into your social marketing.

QR Code Software Review: QR Hacker

One of the major QR creator tool is QR Hacker. The tool is available for download from major downloading sites freely. It is compatible with Linux, Microsoft Windows Vista, Microsoft Windows XP, Microsoft Windows 7, and Macintosh OS X. The requirements for this application are internet connection and flash-enabled web browser.

This tool helps you to create Flash based web applications that enables you to encode URL, arbitrary text, VCard, phone number and WiFi access for Android devices. The tool allows you to pick the data that you prefer to use and then fill the data you want the code to contain. Once you input the information, you then click on the large Generate button for your code to pop up on the screen. The tool is designed to ease your creation process and give you flexible options.

The tool further makes it possible to change the background color, foreground color and round off pixels. You can also import logos and place them at the middle of the code. The tool is also designed to ease your code management. This is because you can save the code in PDF or image file. It is however necessary to ensure security of your customers by avoiding risky redirecting websites.


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