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A Review of Matt Cutts Keynote Speech at PubCon 2013

Matt Cutts, head of Google's webspam team, has been in the headlines lately in regards to the latest Penguin 2.1 update. It was at Las Vegas' PubCon 2013 that Cutts brought us all up-to-date on Google's plans for further development.

There are some fresh changes and updates that Matt Cutts proudly unveiled. Among the most important were the use of Knowledge Graph, Voice Search, Conversational Search, Google Now and Deep Learning.

Google is developing its knowledge on not just what we search but how we search. For example, Deep Learning concentrates on the relationships between words and tackles conversational questions used when searching.

Matt Cutts also spoke about the core quality changes to Hummingbird, Panda Softening, Detecting Boosting Authorities and Smartphone Ranking. Hummingbird will develop to concentrate on the content of a search request whilst Panda Softening will continue to be developed to bring some sites and content back.

Detecting/Boosting Authorities will be of interest to webmasters as this will recognise sites that have deep and specialised knowledge in other words become authorities within their fields. One disappointing feature of Smartphone ranking is that it still doesn't have flash but no mention from Matt regarding if this would change in the future. Whilst there has been quite a bit of discussion on the web regarding the effects Penguin 2.1 have had for webmasters it does look as though there will be further updates to Penguin to come.Whilst the aren't functioning that greatly right now, Query Algorithms will be targeting porn and payday loans sites to achieve better results. 

Advertorials and Native Advertising also came under the spotlight with Google cracking down on those selling adverts that blend with content and 'dofollow' links. Whilst they may have their work cut out Google's monitoring of Spam Networks is progressing and they will be going through a list of spam networks listed that they will be investigating.

In the way that Google communicates with webmasters, Matt Cutts is pleased that Google continues to increase communication with helpful videos to show webmasters examples and methods to prevent malware and hacking and setting out best practice guidelines.

Google's main aim has always been to provide information for the globe and they will continue to give answers to specific queries. They are not going to ignore the growing mobile searchers either and encourage those that haven't already, to develop their websites for mobile users.

It certainly seems that Matt Cutts and the team at Google will continue to move things forward and with many developments on their way there should be a more content relevant search facility for all users.


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