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5 Tips to Make Your Ecommerce Product Pages SEO-friendly

Ecommerce SEOPotential customers are using search engines such as Google when they are looking for products and services. For this reason search engines are one of the most important tools to get traffic and have your ecommerce store findable on the Internet. Using SEO on your ecommerce website can be a powerful way in attracting more potential customers via search traffic. Here are 5 tips that can help your ecommerce product pages become more SEO-friendly.

Offer Intuitive Navigational & Usability

One of the first aspects of SEO is to make your product pages user-friendly and your customers’ experience top-notch. You have higher chances to transform your visitors in happy customers if they have a smooth experience on your website. For this reason you need to provide a clear and topic-based navigation that will make it easier for your users to find the product they are looking for.

For optimal ecommerce SEO, your website's link structure should include clear heading tags such as H1, H2, and H3 etc. Ensure that your product page headers are < H1 > and sub-headers are < H2 >, and try to include at least 50 words of copy. Heading tags are used to give the page structure and through these heading tags the search engines and your visitors can understand what the page is about. You need to optimize titles and headings and include your best keywords.

Using the individual product name in H1 tags, is one simple way to achieve this, and can be easily and quickly programmed by your website developer. These practices of SEO-friendly web design will help improve customer satisfaction as well as boost your ecommerce website ranking in the SERPs.

Leverage the Power of Social Media

Social media has also impact on search engine rankings and any social media link is a signal telling search engines that your content is relevant for a user query. For this reason it is recommended to provide social media plug-ins integration that refer to specific products and to your shop, for better user experience.

Social media brings the personal element into ecommerce and you have to make sure that your online business has an active social media account. Alongside global social media networks such as Google+, Facebook, and Twitter, Facebook you can also include other social media sites such as Instagram, Line, Pinterest, Tumblr, and WeChat. By media buttons on your ecommerce site, you encourage your visitors to share your content.

As advocated by most ecommerce SEO companiesthis social integration can provide you with valuable word-of-mouth advertising. Ecommerce merchants should make sure that those social sharing buttons are in a perfect place on their sites so that potential customers find it easy to share information to boost your brand awareness.

Mindfully Optimize Content

Content optimization is of equal importance for ecommerce as on any other website. Properly crafted content will help your website to become relevant to the product query. It is important to eliminate any duplicate content from your website in order to avoid that Google treats your ecommerce store as a spam site.

On an ecommerce website with many product pages, lack of content as well as duplicate content can be source of problems for organic rankings. Try to use unique product descriptions and avoid copy paste descriptions from the manufacturers. That is essential in order to avoid being banned by Google.

Using rich media on your ecommerce website, such as quality images and video, will help improve your SEO and also capture more customers and increase your conversion rate. When using different images in your ecommerce website, it is important to include an ALT tag within the IMG tag in order to provide a clear text alternative of the picture and show search engine what is the image about.

Use Extremely-targeted Keywords

You can use Bing keywords research tool or Google's keyword planner to find relevant information about the keywords search popularity and the competition in advertising using each of these keywords. You refine results and by searching in the targeting section of the keyword specifically on regional markets by adding your choice of language and country.

Hummingbird algorithm in Google recognizes three types of queries: informational, navigational, and transactional. Make sure you develop content on your ecommerce website that covers each of these three type of queries. In order to achieve this you can use the most common conversational phrases that your clients might use when searching for your products or services.

Integrate Google Analytics

Use Google Analytics to monitoring and track your ecommerce website’s effectiveness. This tool can be helpful because it provides statistics about the visitors on your website and the number of page views. Google analytics is completely free and can work well, no matter if you have a big or a small online business.


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