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Creative Ways to Embrace Local SEO Link Building

Local SEO Link BuildingNow that it is feasible to develop a website at a fairly low cost, established companies as well as the start-ups have a tremendous amount of competition when it comes to selling their services and products on the Internet.

In a saturated market like this and Google placing the organic search results further down the search page in order to favor their paid listings, it has become increasingly difficult for the small/medium local businesses to have a notable presence without having the need to pay Google for that.

The algorithm that Google follows, which calculates the rankings of all the websites seems like an enigma, has been changing well over a few hundred times a year. Even with this kind of situation, the biggest factor that regulates the Google rankings is based on something that most of us SEO savvy individuals know and don't even care about - the links that we observe on all of the websites.

Consider Google as the polling station across the Internet, counting the votes from all the different links that it finds on the web. But unlike our classic democracy, where every vote from a person is treated to be equal, Google follows a different approach. It gives more weight age to the votes that are polled by the relevant and authoritative websites.

Creative Ways to Approach Link Building

Here are a few creative ways to build links for your SEO efforts. These work best for small/medium scale companies, while established companies need something larger than this.

Let's get started.

1) Gather Your Votes

More than often it happens that the owners of the website do not realize that and are perceived as two different pages by the search engines. As a result of this, the resulting votes from these two different sources dilute the position your page is entitled to.

This is similar to a political party splitting up into two different entities and the votes being split amongst them. This does no good to both the branches.

The solution for this problem is to notify Google that both the links are owned by a single entity and that you want to count all the votes from under This can be implemented easily by permanently redirecting the user from one of the pages to the other. (known as a 301)

2) Offer Writing Testimonials/Guest Articles

Every company has ties with some other company or business to supply products and services. Sit down and list out all the businesses that you use for your website and offer these businesses testimonials from your site. Generally, all the companies have a separate page dedicated entirely for this purpose as the testimonials act as proof for future customers.

So, the company grasps the opportunity with both hands and will be more than happy to provide a hyperlink that directs back to your site from their testimonial page. A win-win for both and this promotes healthy relationship amongst the businesses. This is cornerstone to in-house web presence management services for your company.

3) Detect Existing References Without Links

Locate the web pages that have a mention of your website or business but without a link. Google does not count this as a vote as this doesn't have a link that directs back to your website. This keeps your SEO efforts top of mind with your on-site optimization.

So, how to identify these cases? Try using Google for this purpose. Search Google for "[keyword] inurl:links". By doing this, Google displays all the results where the keyword has been mentioned but on common links pages that are easy wins. Once you get the list of the locations, contact the concerned web page owners and replace the keyword with a hyperlink that redirects to your website.

4) Create a Better Product or Service

Finally, the best way to earn Links. Create a version 2.0 of your product/service that stands high in quality and release it with grace. This helps create a buzz in the market and adds value to your business.

A valuable and credible product/service automatically earns you the required links. This also attracts media attention and follow the previous step and replace every place where your business is mentioned with a link.

Unfortunately, there are no easy and agile methods to ramp up your website's local SEO and rank to the top of the Google's first page. But by following the above-mentioned steps, you can build a sea of links online that can boost your business.


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