Writing compelling press releases and distributing them through the right platforms is a start, however when taken a step further, press releases offer great potential for Internet marketing and SEO. An optimized press release can result in better search engine visibility and a greater contribution to a website’s SEO efforts.
Consider the following 5 tips to optimize a press release.
Press release optimization offers a number of advantages, from generating valuable backlinks to expanding your search visibility. Don’t just publish your press release, optimize your press release for greater opportunities.continue...
Content is king on the Internet, hence why it is very important to use it in the right manner to market your products or services. Content writing is a very crucial aspect of Internet marketing, and if you can't get your content right, then you are likely to struggle with your online business efforts.
Article writing is one of the most effective ways of inviting customers toward your product or service. The Internet is a repository of splendid article directories. These are quite popular among Internet marketers because this is an easy way to connect with highly relevant consumers, and in a very economical way.
Article marketing helps an Internet marketer in two ways. First, writing optimized articles can help build links to your website, and thus making it more popular and found in the search engines. Secondly, well-written articles about your product or service can further establish trust and reputation for your business. A compelling article can make you seem like an expert in your field, and thus motivate readers to learn more (by visiting your website.)
Content marketing can be performed through writing press releases too. It is said that a press release can reach the potential buyers in a telling manner. That is, instead of boasting your product or service, your tone is more neutral and simply explains "what is."
Many Internet marketers are realizing the innate marketing power of press releases to generate more leads to their products or services. That said, make genuine use of the writing press releases, and explore some of the most popular press release publication sites that can make the most of your content, such as PRWeb and PRNewswire.
Content marketing can improve the popularity of your website to a great extent. Not only can your search engine rankings get a boost from the links built in your content, but the content that you publish is promotion piece in itself for curious readers.
Search engines have a flair for well-written, unique, and highly-relevant content. So as you move forward with your content marketing efforts, write to the reader and focus on the value you can provide them with your content.continue...
Many businesses today have started relying on content marketing to attract and engage target audiences. According to the Slide Share and Column Five Media reports, businesses are spending a quarter of their budgets on content marketing. And this is because of the kind of value that content marketing adds to your business.
For the obvious fact that many people rely on Internet to get information, businesses can benefit from content marketing by providing information related to their specific business.
Content marketing offers a spectrum of options. Content marketing offers many tools and avenues which help you market your business online. Some of the common ones are blogs, articles, press releases and white papers. You can choose the right kind of tool as per your purpose of marketing to build brand awareness or to generate traffic or leads or to drive sales. You can even use a mix of these formats, depending on how each format is able to meet your goal.
Content compliments your business. The main idea behind content marketing is to share knowledge particular to your business to help purchase decision-making. It also includes sharing expert ideas, opinions and information related to your business and industry. You can create two types of content for your business - content for website and landing pages (direct promotion), and informational content (indirect promotion).
Creating content for your website is a kind of direct promotion, as your web pages need content that exclusively describes your organization, operations, products and services. The content for website includes business description, product/service description, meta tag descriptions, titles, snippets, etc. This will help your website create positive impression as well as to engage and persuade potential customers.
It also involves creating content for landing pages and ads (banner, pop-ups, text ads), with the business/industry specific keywords. Good content with adequate keywords is an essential aspect of website development and helps you maximize your visibility in search engines.
By creating content on a range of topics related to your business, you are indirectly creating and spreading awareness on your products/services. This informational content for your business is generally used for your website's blog and resource center.
For instance, if your business deals with selling of a specific software and your content marketing strategy involves creating articles related to features of the software, check list for buying the software you provide, benefits of purchasing the software, statistics on the usefulness and purchase of your software, white papers on your software industry, etc. Any potential customer is attracted and impressed by the information given by you, will be definitely interested in doing business with you. Get creative and write blogs, articles, press releases, white papers related to your business to generate greater credibility.
The USP of content marketing is that it builds credibility of your business by gaining trust of your target audiences. This is because people rely mostly on industry experts' opinions, tips and suggestions for their information needs. According to Custom Content Council, 90% of the customers agree that custom content is useful and 73% of the people prefer collection of articles to know about the organization, rather than traditional advertisements.
Having said that, let us see how content tools help your business to build credibility.
Blogs and articles have content that gives all the functional and useful information about your products/services to your customer. You can even share your business experience in the form of opinions, ideas and suggestions through well-optimized blog posts and articles. If any of your targeted audience is in dilemma about the products/services you offer, blogs and articles will help him clear his doubts and understand your business well.
Press releases contain promotional content about your business. You can share developments, achievements or any other news related to your business through press releases. Press releases make your customer know all the latest updates about your business and also build trust for your business.
White papers, the research reports based on thorough analysis made by business experts, have great value. Generally, customers rely on this kind of content to make crucial decisions regarding making purchases or adopting strategies.
Hence, creating content specific to your business and then marketing it will yield reliable and long-term customers.continue...
The question still remains: Do press releases still work for SEO?
Late last year, Matt Cutts, the head of Google’s Webspam team, announced that using press releases to improve a website’s Google search rankings do not work anymore.
However, there are some companies that are still generating SEO value from press releases, particularly PRWeb.com press releases. We've done a little research and exploration, and it's true. With the help of PRweb.com, press releases can still have value for SEO and inbound marketing.
PRweb.com press releases are solid tools for many online marketing initiatives. Despite the changes in search engine algorithms and decline of search engine rankings of most websites in the past few months (which were caused by Google Panda, Penguin, and Hummingbird,) using PRweb.com press releases still work for SEO.
PRweb.com is a high authority website with a PageRank of 7. It is still considered as a high quality and newsworthy press release site by both search engines and Internet users. This means that a keyword-relevant press release itself has the potential to rank highly in Google.
Considering PRweb’s high PageRank, links that stem from a great press release can still provide some degree of “link juice” to a website. Although Cutt's claims this is not the case, it's pretty apparent for some websites.
For example, ecommerce SEO firm, Click Centric SEO, has realized success with The Neon South, an custom tank top ecommerce store that recently announced a new product offering of pocket tank tops. The ecommerce SEO company consulted The Neon South on how to properly optimize the press release, and as a result, the PRWeb.com press release ranks near the top of Google for "pocket tank tops." Additionally, the website TheNeonSouth.com ranks on page one for pocket tank tops
Aside from improving your webpages’ search engine ranks and increasing your website’s link juice, submitting press releases to PRweb.com can give you other benefits. It is a well-known fact that press releases have big tendencies to go viral and this alone can help you get more visitors to your website and that eventually gets converted into leads.
Making your press releases go viral can help create a “buzz” about your company which often leads to more recommendations to your site and even more links from other relevant websites. To take advantage of this, all you have to do is write a catchy press release that people will consider to be worth sharing and submit it to PRweb.com. To help ensure that your press releases go viral, you can always subscribe to PRweb’s Advanced option since it provides more premium options that are necessary for your SEO campaigns.
Whether or not you get high search engine ranks, PRweb.com can still help you get more visitors to your site through referral links. People still read press releases and they prefer reading press releases that are posted on high authority websites like PRweb.com. Once people read your press releases on PRweb.com and click on the link you have included in each of your press release, you will get an instant visitor.
Since PRweb.com gets a lot of readers, you will surely get your products and services exposed to these readers and get the chance to convert them into customers and earn more money. PRweb.com has the capability to distribute your press releases into a large network of influential news sites.
As a conclusion, press releases still work. You can get the most out of press releases by submitting them to PRweb.com, a high authority press release site that gets a lot of visitors. Including your links in press releases you submit to PRweb can help you acquire more link juice which can help you in your SEO campaigns.
To get the best SEO result, it is recommended to avail of the “Advanced” option offered by PRweb for more options and functions. If you are trying to find ways to get more visitors and earn more profit then using PRweb.com press releases is a good way to go about it.continue...
A crucial part of any SEO campaign is generating high quality and relevant backlinks to your website. However, for local SEO it is most important that your backlinks come from local sources.
There are a few important differences between local backlinks, but they are usually all closely related to citations. A citation refers to a mention of your business's information elsewhere on the Web, which also commonly contains also contains a link to your website. As a results, backlink sources that also provide citation offer greater value for local SEO. And when these citation and backlink sources are locally-relevant (e.g. local chamber of commerce business profile page vs. directory listing on Manta.com) they offer even more for SEO.
The most valuable citations and backlinks for local SEO are those which come from authoritative and respected resources. They must come from locally-orientated websites and directories. The current location information and the exact name of the business should appear in a citation. This is all vital to properly manage the web presence of your business, beyond just SEO.
This proves to search engines that the contact information is correct and that your business actually exists. Google’s TOS interdict buying backlinks, so you need to focus on white hat SEO techniques to get them.
Backlinks play an important role in determining keyword relevancy, domain authority, and overall ranking potential of your website. Among good sources for local backlinks are trusted local directories, press releases, and locally-relevant blogs.
Among the techniques to earn quality backlinks to your website are included:
1. Blogging: You may create and maintain your own blog on a separate domain from your main website and use it in order to direct links to your website. For this purpose you need to build the blog around a relevant niche topic that relates to your main website and regularly publish content with backlinks to your website.
2. Guest blogging: Guest blogging on high authority blogs is another effective way to build backlinks. You need to find some good local blogs and inquire their owners about writing guest posts on their blog and the links you are allowed to include.
3. RSS Feed: You can also include on your blog a RSS feed, which is easy to set up and free. A RSS feed generates greater popularity of your blog by allowing you to syndicate your content. This can have the result that other webmasters will provide links back to your webpages.
4. Press Releases: It is important for your local SEO to regularly write and distribute press releases. When you publish press releases through distribution sites, you are allowed to add backlinks in the copy.
5. Link to Other Relevant Blogs: You may try linking your blog to other related blogs. This can often times generate link reciprocity because some blog owners will likely return the favor.
6. Create Visual Content: You may also consider diversifying your content from text to visual content, such as cartoons, images, charts, and info graphics. These techniques usually attract more viewers but also can earn and retain backlinks.
7. Social Sharing Widgets: By providing social sharing widgets on your blog posts and webpages you can propagate your content and generate link popularity.
8. Write Reviews: By writing positive reviews of other services, products or companies, chances are that the website owner will also link back to your website.
9. Offer Free Tools: You can also offer free resources and tools and resources. This can attract new business as well as quality backlinks.
For more information on generating backlinks for local SEO, stay tuned on Increase Your Rank for local SEO and Google local optimization techniques.continue...
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