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5 Masterful PPC Optimization Tips for Adwords Advertisers

PPC Optimization TipsAlthough we focus a lot about SEO and social media here on Increase Your Rank, there's always a place for Pay Per Click advertising to increase your brand's online exposure.

In order to get great results from PPC advertising, there are various strategies and PPC optimization tips used to give high performance while using a reasonable budget. Below we share with you five masterful PPC optimization tips to dial-in your AdWords account.

1. Utilize vital data in a search query report: This report gives a detailed list of all the impressions generated by your ads. Whenever you get your search query report, you should keenly go through it and find out what works for you and what does not yield any benefits.

For instance, you may realize in your report that there are a good number of keywords in your website that give the wrong impressions about your ad. This means that, you end up attracting the wrong audience and therefore the clicks do not amount to any sales. When doing PPC optimization, these are the kind of terms you should set as negative keywords. There are other terms, which you will realize have generated into clicks that do convert. Use these terms to add new keywords to your site and even include specific ad text to boost them.

2. Make sure your ads, landing pages and keywords are relevant to the searcher: It is always important to focus on relevant content in your PPC keywords, ads and landing pages. Will all this information address the needs of your searcher?

If you are willing to focus on the requirements of your target audience, then you should be ready to optimize your keywords, ads and landing pages using very relevant content. This is what will give you a high quality score. To attain a high quality score, you must maintain relevancy so that customers click through one page after the other. The higher your click through rate, the higher your quality score, which means you pay less money on PPC campaign.

3. Obtaining plenty of data for analysis: One of the things you should make sure you obtain when doing PPC optimization is sufficient data for analysis. You can use this data to analyze your conversions. You should know how much each conversion costs and the kind of value its bringing in. You can optimize your ads in a bid to increase the rate of conversion. Bear in mind that certain niche markets may have a small search volume so obtaining significant statistical data can be a great challenge.

4. Create many, highly specific ad groups: When it comes to PPC optimization, you should aim to split-up ad groups so that each group can focus on keywords that are very closely related. If you have a number of strong keywords then do not include all of them in one ad group. Form separate ad groups for each keyword and then include other keywords that are tightly related.

5. Focus on the main strategies that work for you: When you go to Google Analytics, you can keep close track of the changes that you made which increased organic traffic. It could have been a change of AdWords that led to spikes in organic traffic. However, you should find a good PPC campaign management solution to keep track of all these changes you make so that you can know their impact. Make use of the comments function within the adwords editor to summarize such changes.

Learn more PPC optimization tips by checking out this PPC optimization blog post by the Web Presence Group. They offer a wealth of insights for search marketers of all calibers.

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Revamp Your Google AdWords Account with PPC Campaign Optimization

Google AdWords Account with PPC Campaign OptimizationWhether for a new or existing Google AdWords account, PPC campaign optimization services can provide an invaluable ROI for all types of marketers. It's important to trust honest experts who are highly experienced in Google AdWords PPC advertising, and are adept in improving the overall performance of your online marketing efforts.

As a result of PPC campaign optimization, your business can significantly improve keyword quality scores, lower cost per click, and greater overall efficiency in your PPC advertising account.

Most PPC specialists who are experienced in PPC campaign optimization leverage a number of specific methods and strategies. Some of these focus on:

  • Ad Presentation & Testing: As part of most PPC campaign optimization programs, the provider will integrate Google Ad Extensions (if not already used,) as well as write new ads with varying creatives of ad copy. All of these elements will be tested and refined on an ongoing basis.
  • Keyword Bidding: Any successful PPC campaign will hinge on using keyword bidding techniques. Often times, Google AdWords advertisers fail to use precise bidding strategies (like [exact match], "phrase match" and +modified +broad +match keyword bidding. Instead, broad match bidding is common and often the reason for poor performance.
  • Account Structure & Set-up: The manner in which the entire PPC account is structured is key to its advertising effectiveness. In short, highly segmented campaigns and ad groups that contain very tight, closely-related groupings of keywords is ideal. This is another common fault that demands PPC campaign optimization.
  • PPC Landing Page Optimization: Improving and testing PPC landing pages is a vital element convert visitors. This is highly regarded by most PPC campaign managers, and yet is often overlooked by common advertisers.

Investing in PPC campaign optimization services can help improve your Google AdWords expenditure in many respects. In addition to the key areas mentioned above, some company's that offer PPC campaign optimization services will progressively focus on keyword research, ad group expansion and refinement, creative split-testing (for ads, Ad Extensions, and landing pages) and even Remarketing.

We hope this short article has helped you realize the value and importance of PPC campaign optimization, and what you can expect from a solid expert in the paid search profession.

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7 Actionable PPC Optimization Tips for Mobile Landing Pages

Mobile Google Search Developing mobile landing pages is key to garnering the greatest value from your mobile PPC traffic. To effectively convert smartphone searchers who land on your site, you need to address a few common elements of PPC optimization.

Below are 7 actionable PPC optimization tips you can use to increase conversions on your mobile landing pages. Think of these points as mobile conversion rate optimization, or CRO for mobile PPC advertising.

Get to the point

Avoid words such as "that", "who" and "which" and instead rewrite the sentences more succinctly. Use fewer words and avoid paragraphs that are full of filler text. Write freely and naturally, and then proofread your work, removing any jargon.

We often end up with up to 70% fewer words than the ones I began with. It is always possible to say things more briefly. Like instead of saying, "40 of the firm’s features." You can state "Over 40 customizable features." In essence, being succinct is very important of PPC optimization of landing pages, as well as ads, especially if you're doing ecommerce PPC management.

Use numbering and bullet points

Paramount to PPC optimization is using bullet points on both regular landing pages and mobile devices will ease the readability of the pages and communicate advertising messages more efficiently. Another advantage of numbering is it makes pages less cluttered by ensuring there is less white space. Less white space is essential because it lessens cognitive load therefore allowing page visitors to make any buying decisions more effortlessly.

If applicable, include a short form

For the mobile contact submission forms, any mobile PPC optimization strategy should limit short forms three to four fields and a clear call to action. These forms should be easy to fill and understand.

Avoid superlatives and intensifiers

We decided to add this point because this is the most common mistake most of the marketing companies use to advertise products in the market.

For example "Best TV in the market." Which benchmarks did you use to determine that your TV is the best in the market? It is advised to be more descriptive, direct and clear. Make sure you avoid vague and meaningless words. Corporations that prosper state the advantages and benefits more concisely.

Ensure fast loading web pages

Fast loading pages are vital and are now considered best practices for mobile landing page optimization. The faster, the better. A page that loads under 5 seconds is always preferred. With the improving technology, mobile devices can multitask a good deal e.g. listening to music and at the same time texting. So if your pages load slowly, people will leave your page and visit another site or go back to their previous task.

Use legible text

Legibility is the most vital tip. The font on buttons and pages of mobile devices ought to be large enough for visitors to read without zooming in. Mobile buttons should be big so that it is easy for any visitors to click and take action swiftly as they are designed for the human finger and not a mouse.

You can also link your clickable information to your primary conversion event. For example, you can have a click to call number for people to buy something over the phone. This is purely ensuring that your mobile landing pages are responsive.

Only have one main call to action

Avoid confusing visitors with many calls to action (CTAs) and instead have a single solid one for your landing page. If your page has more than one, ensure the main CTA is accessible and plainly visible at the top of the landing page. Secondary conversions such as "Application Download" should be further down the page.

For the B2B business, it is a little bit different. Your landing page shouldn’t have any other conversion points apart from the main call to action. The number of conversions you get will be few if you have several CTAs. In short, one clear CTA is vital to optimize mobile landing pages for greater conversions and sales.

Incorporating benefits is also a highly recommended strategy. Offer benefits such as "Try this product for free for 15 days." Add a phone number to your CTA button if applicable to your business. Phone calls will lead to higher conversion rates as compared to online conversions.

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