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Google AdWords Update: Now See Organic and PPC Query Data Side-by-Side

Google AdWords UpdateThe most recent Google AdWords update has brought about a new angle in search marketing and advertising. As a well-liked update amongst the community of Google AdWords users, this new feature provides side-by-side keyword query data from both organic search and paid search (PPC advertising) exposure.

In short, this update enables search marketers to better perform keyword analysis for ongoing improvements. Additionally, this update allows users to better employ other Google Tools like the Keyword Planner and Traffic Estimator.

This new update in Google AdWords can be best employed by opening a specific ad group. Under the "Dimensions" tab, view the "Paid & organic" option in the drop down list.

This Google AdWords update is also important when it comes to estimating costs and performance based on search exposure. As a result, marketers can aid in preparation of trial budgets before making your final budget. This gives advertisers the ability to see organic and PPC keyword query data (side-by-side) for the purpose of analysis. Another use for this Google AdWords update is that it makes it possible to use imported data in your account without entering it manually from other search tools.

In order to use this keyword analysis, you need to have a Google AdWords account. However, it does not require you to be continually running ads as your organic keyword planning will continue displaying. Organic data is pulled from Google Analytics or Google Webmasters Tools, so a given AdWords campaign needs to be properly linked with one of the latter platforms.

As a result, the non users of Google Analytics can benefit from the keyword planner. To make this active for use, you need to link the Google AdWords update with the accounts of the webmaster tools. This will enable the AdWords to work effectively. It does not matter what your budget is, you can still display ads on Google whereby you only pay when people click on the displayed ads.

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