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The Beginner's Guide to Understanding Google PageRank

‘PageRank’ is a term trademarked by Google and is a popular buzzword in the SEO profession. The Google PageRank (PR) link analysis algorithm is named after Larry Page, one of Google’s founders. It is used by the Google search engine to assign a numerical weight to all webpages which depends on the quality, quantity, and authority of backlinks pointing to the page.

In other words, PageRank independently measures Google’s perception of the authority/quality/credibility of individual webpages.

Determining PR

The PageRank algorithm can be used for any collection of entities with reciprocal references and quotations. The numerical weight assigned to any given element A is called PageRank of A and is denoted as PR (A). If Page B has a higher PageRank than Page D, even though Page B has fewer links, the links from Page B come from more important pages and they therefore have a greater value.

For public consumption, Google reports PR as a number from 0 to 10. If you have a webpage with the same relevance as that of your competitor, the webpage with a higher PageRank will rank higher in search engine results pages (SERPs), which are organic results. A high ranking is important because it means greater visibility and consequently more hits.

Although the Google algorithm is very sophisticated, it boils down to SERP Ranking = Relevance x PageRank. Note that relevance is based on the content (you will have low relevance if you are a 'eco-friendly solutions' company with webpages all about 'auditing services' on your website). Other factors determining relevance are the title of the webpage, keyword quality, and keyword density.

Depicting PR

The primary factor determining your PageRank is the number and authority of other webpages that are linking to your page. According to Google, the inbound links pointing towards your webpages are a vote of confidence in your website. This is called link popularity. This is major practice of off-page SEO.

It is however important to note that all inbound links are not the same. It is suggested that the inbound links pointing towards your website come from credible sites. To determine this, Google considers the PageRank of the webpages providing the backlinks.

PageRank Categories

Google PageRank Guide for SEO OptimizationNote that a link from a website with a PageRank of 6 is more valuable than several links from websites with PageRank of 1. PageRank can be divided up into four broad categories:

1. 0 to 3: These are new websites or websites that have very few inbound links.

2. 4 to 5: These are popular websites with several inbound links.

3. 6: This is a very popular website that has hundreds of links, with many of them being from quality websites.

4. 7 to 10: These are usually media brands such as BBC.co.uk or NYTimes.com, big companies like Apple Inc. or A-list bloggers.

It is widely accepted that PageRank is calculated on a logarithmic scale. This means the difference between PageRank 4 and PageRank 5 is between 5 and 10 times the difference between PageRank 3 and Page Rank 4. This means there are over 100 times more webpages that have PageRank 2 than there are webpages with PageRank of 4.

To determine your PageRank, download the Google Toolbar and turn the PageRank feature on or use the Website Grader tool, which is free of charge. Understanding PageRank from a Peoria SEO perspective can help you dial in your link building efforts for greater success in the search engines.

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Content Marketing Ideas for SEO

The approaches to content marketing offer virtually endless options to promote your ideas as well as your business. Marketers can create and distribute content in various forms and through many different channels. The challenge is pairing the type of content (e.g. video, text, images, etc) with the ideal online channels to promote it.

Content Marketing for SEO

Content marketing hold immense potential for SEO. Sharing quality content can result in the content become popular and authoritative. This natural form of "link bait" can offer a powerful source for you as the SEO to build outbound links to your money site.

Additionally, great content can be optimized and found in the search engine results. If the content is compelling and leads visitors to acknowledge or learn more about the source, those individuals can find their way to your website. We call this inbound marketing which is one of the primary benefits of content marketing.

When creating a content marketing strategy, pinpoint the types of content are going to be the most relevant to your audience as well as most effective for your SEO efforts. This may take some research to determine the best techniques to connect with your target market. In addition, you'll want to take into consideration your overall SEO strategy. Are you pursuing local SEO, ecommerce SEO, or global SEO?

These factors will influence the nature of the content you produce. For instance, a local SEO strategy might call for content marketing ideas that have community or city focus. Below we share three examples of how content can be used to progress SEO.

Creating a Factual Infographic

Creating a solid infographic requires a combination of the right ideas and the right skills. A stellar infographic is outcome of interesting content that's presented in a well-organized visual fashion. The development of these compelling graphics combine the skills of graphic artist with the minds of marketing strategists, idea makers, and creative copywriters. The result of a good infographic can provide a number of benefits, including greater inbound traffic and link popularity for SEO.

When promoting an infographic, it is important to always include some attribution text, along with a link that points back to your site. The true hurdle in marketing such content is pinpoint the ideal social media sites to promote the infographic. The immediate platforms that are a must include Tumblr, Google+, Facebook, and StumbleUpon. Another creative idea for SEO is quest blogging your infographic. Guest blogging can offer tremendous SEO link building potential if the blog is a high authority domain with a high PageRank (PR).

Developing a Business Video for Local SEO

After the video is finished, the initial step is to ensure the video has been keyword optimized to maximize its local SEO potential. This will include properly establishing a YouTube channel as well as uploading the optimized video with proper geographic settings. The majority of this keyword optimization is done through the video's properties, along with the advanced settings feature on YouTube.

The actual marketing side of the video should emphasize social media with a more local approach. In many cases, local business websites, directories, and online resource sites with industry or topical relevance are ideal. Membership fees or payment may be required for some quality directories, however the SEO benefit of getting your video published on a credible, locally-relevant domain could be well worth the investment. Lastly, marketing the video via social media platforms like Vimeo, Google+, and Facebook can further increase its search visibility.

Writing a Hilarious Comic

The primary goal for you comic is to get it in front of as many people as possible. Anyone who may find the comic interesting or funny are prone to share it, depending on the social media marketing platform. In essence, a hilarious comic has immense link bait potential for search engine optimization. The outcome of a comic becoming very popular in social-sphere can naturally increase its PageRank, or link authority. For this reason, it critical to include supplementary content or author/creator attributions that include a link back to your website.

Be relentless when promoting any content with comical nature. That is, utilize all options to get the content out there. Social media platforms like Tumblr and StumbleUpon are ideal to release the true potential of the comic to go viral.

Well, that wraps up our three ideas for content marketing and how to use them for SEO. Do you have any questions, comments, or ideas that you'd like to share about content marketing? Let us know in the comments section below.

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What's Up, Google? No PageRank Update in Over 6 Months?

Google PageRank UpdateAs we all know, the Google PageRank has a very significant importance for all the websites owners and developers, as it measures the importance of their websites and it ranks them depending on their popularity. Usually, the Google PageRank is updated every two or three months, but it has been approximately six months since the last PageRank update occurred.

What is actually happening with the Google Toolbar PageRank Update? Although there were several attempts of contacting the Google team, the team refused to comment about this problem and let everyone confused. Additionally, the search results in Google have lost some of their relevance and therefore some SEO efforts using the PageRank tool have diminshed.

Thus, there are many websites and web pages which have not a higher PageRank although their importance has increased at a very great deal during the last six months. When is it going to be the next Google PageRank update? Although the last one occurred in early February 2013 and the next one was supposed to occur in July 2013, there was no sign of update until the present moment.

Is it anything wrong with the Google PageRank Update? Many web developers thought about a possible bug in the system, but given that the PageRank is verified by a human being and it is not completely an algorithm, this would be impossible. It is said that the next update will come during later September, but what is it going to happen?

Google do not offer any further details about this matter and apparently we will not find out anything regarding it until the next Google PageRank update occurs – the question is: when will it occur? Is it going to be late this month as well or not? What will happen with the millions of websites on the Internet and what will be their future in the end? What should we expect? All these questions will remain unanswered until the Google Toolbar PageRank is updated.

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How to Leverage PRWeb.com Press Releases for SEO & Inbound Marketing

PRWeb Press Release for SEOThe question still remains: Do press releases still work for SEO?

Late last year, Matt Cutts, the head of Google’s Webspam team, announced that using press releases to improve a website’s Google search rankings do not work anymore.

However, there are some companies that are still generating SEO value from press releases, particularly PRWeb.com press releases. We've done a little research and exploration, and it's true. With the help of PRweb.com, press releases can still have value for SEO and inbound marketing.

Authoritative, Keyword-Relevant PRWeb Press Release are Still a Win for SEO

PRweb.com press releases are solid tools for many online marketing initiatives. Despite the changes in search engine algorithms and decline of search engine rankings of most websites in the past few months (which were caused by Google Panda, Penguin, and Hummingbird,) using PRweb.com press releases still work for SEO.

PRweb.com is a high authority website with a PageRank of 7. It is still considered as a high quality and newsworthy press release site by both search engines and Internet users. This means that a keyword-relevant press release itself has the potential to rank highly in Google.

Considering PRweb’s high PageRank, links that stem from a great press release can still provide some degree of “link juice” to a website. Although Cutt's claims this is not the case, it's pretty apparent for some websites.

For example, ecommerce SEO firm, Click Centric SEO, has realized success with The Neon South, an custom tank top ecommerce store that recently announced a new product offering of pocket tank tops. The ecommerce SEO company consulted The Neon South on how to properly optimize the press release, and as a result, the PRWeb.com press release ranks near the top of Google for "pocket tank tops." Additionally, the website TheNeonSouth.com ranks on page one for pocket tank tops

Benefits Beyond SEO

Aside from improving your webpages’ search engine ranks and increasing your website’s link juice, submitting press releases to PRweb.com can give you other benefits. It is a well-known fact that press releases have big tendencies to go viral and this alone can help you get more visitors to your website and that eventually gets converted into leads.

Making your press releases go viral can help create a “buzz” about your company which often leads to more recommendations to your site and even more links from other relevant websites. To take advantage of this, all you have to do is write a catchy press release that people will consider to be worth sharing and submit it to PRweb.com. To help ensure that your press releases go viral, you can always subscribe to PRweb’s Advanced option since it provides more premium options that are necessary for your SEO campaigns.

Whether or not you get high search engine ranks, PRweb.com can still help you get more visitors to your site through referral links. People still read press releases and they prefer reading press releases that are posted on high authority websites like PRweb.com. Once people read your press releases on PRweb.com and click on the link you have included in each of your press release, you will get an instant visitor.

Since PRweb.com gets a lot of readers, you will surely get your products and services exposed to these readers and get the chance to convert them into customers and earn more money. PRweb.com has the capability to distribute your press releases into a large network of influential news sites.

Suggestions for Using PRWeb.com Press Release Packages

As a conclusion, press releases still work. You can get the most out of press releases by submitting them to PRweb.com, a high authority press release site that gets a lot of visitors. Including your links in press releases you submit to PRweb can help you acquire more link juice which can help you in your SEO campaigns.

To get the best SEO result, it is recommended to avail of the “Advanced” option offered by PRweb for more options and functions. If you are trying to find ways to get more visitors and earn more profit then using PRweb.com press releases is a good way to go about it.

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Negative SEO: 4 Common Link Building Techniques

Negative SEO Link Building For those who have been in the SEO profession for awhile, it’s easy to remember the good old days of link building. You just had to submit your article, name, address or website to get numerous links within a day.

Unfortunately, the scenario has completely changed. For some people, the bad link building tactics are still lingering. In this post, we discuss four far too common link building techniques that can actually have a negative impact on SEO (or are simply just a waste of time.)

1. Keyword Specific Anchor Text

Back in the old days of SEO (okay, so maybe just year or less ago,) the primary goal of keyword specific anchor text was to let the search engine and users know what they could find on a page.

Experts of organic SEO believed that if the links were placed on the target keyword text, websites would rank better. Thus, they added keyword specific anchor text almost everywhere. However, everything changed when the Penguin update was introduced.

Since search engines have evolved, they can easily correlate words with websites. They don’t need webmasters telling them what can be found on a page. Similarly, they don’t need links to know that a mention is about a specific web page.

It is important to understand that links are still valuable. If you have an opportunity to use a keyword focused link, you should just take it. However, you won’t often get a straight up URL or branded link. Just remember that if it’s an authority or relevant website linking to you, there’s no need to be concerned about what the link says.

2. Directory Submissions

It is important to understand that not every directory is bad. The problem is with placing the site in directories that aren’t related or relevant to your industry or business. Until a few years ago, the primary purpose of directories was to help search engines find websites. The links used to help websites get ranked.

In the modern age, search engines don’t need directories anymore. Moreover, websites with too many directory links get penalized. A webmaster should only submit to a directory when it’s being used by the target audience or potential customers. Unless directory will hold some real business value for your company, you should learn to say No.

Although directories are no longer the optimal source for links, they do retain value in building citations for local SEO.

3. Generic Outreach Emails

We are living in a world of digital footprints. Social media, blogs, search engines and other such platforms make it easier to find information about a person. While conducting outreach, it is important to take your time to find out who you want to reach out to.

Before sending a generic outreach email, you need to gather information about the site’s owner, his or her interests, preferable medium to be reached and so on. Most importantly, you need to make sure the concerned person wants to be reached.

4. PageRank

PageRank is used by popular search engines like Google to measure the page’s value. Link builders need to find pages with high value to link back to the website. Most link building services charge by the overall PageRank of a link.

If the PageRank is higher, the cost of the link is also higher. In order to get better results, you need to focus on the overall website versus the PageRank. Although PageRank plays an important role, the overall quality of the website can’t be overlooked.

Lastly...

So are you still stuck in these ancient ways of generating links? Perhaps you've been penalized and need backlink portfolio assessment? Hop on over to ClickCentricSEO.com for a free SEO audit. They will assess you're current situation and provide insights as to how to get your site ranking (and build links more meaningful.)

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