Now more than ever, people are becoming aware of SEO as a powerful marketing medium. Those who are catching on to SEO are also realizing that content is driving force to successful SEO. However, SEO copywriting is not an easy task for many people to handle.
Not only is writing content difficult for many people, but carefully using keywords throughout the content adds an extra challenge to the process. And after Google's Panda update that penalize website that over-keyword stuff their content, SEO copywriting is an intricate task that demands a careful balance of keyword density and creativity.
As a result, many companies are thinking twice about outsourcing their SEO copywriting needs. As they should, because hiring a good outsourced SEO copywriter is like finding a needle in a haystack. There are very few content writers who will take the time to research your company's core offering, get to know your brand, and product exceptional content.
In addition to haphazard quality, outsourcing SEO copywriting can lead to a number of risks. Below are just five of the risks of outsourcing SEO copywriting.
Like we mentioned above, good quality content stems from knowledge and awareness of what the brand stands for and what the brand offers. SEO copywriters who produce copy based on keywords will only write to the keyword - the supportive text will be empty sentences of fluff. You may soon learn that some of the best sources of content are your company's in-house specialists. They are the one's who are truly knowledgeable and passionate in the brand, and can product quality, relevant content that has meaning and value.
One of the most common issues of outsourcing SEO copywriting receiving content that hardly makes sense. The fact of the matter is, the cheapest sources of SEO copywriting are from foreign SEO companies that employ mostly non-native English speaking writers. Although the content might be cheap and actually might facilitate better SEO rankings, will the content actually compel visitors to take action or convert while on your website? Most companies who need optimized content also need to engage with their audience with proper and clear English.
The issue of quality reinforces that latter two points. Quality content involves so many considerations and often has to do with more than just punctuation, spelling, and grammar. Quality SEO copywriting is not only keyword optimized, but it encompasses insights based on extensive research and being able to organize cohesive ideas. When companies decide to outsource SEO copywriting, it's likely they'll receive content that says a lot, but doesn't say much that has merit and purpose. Additionally, grammar and punctuation are also key elements that often go overlooked with outsourced content.
Plagiarism is another common problem that stems from outsourcing copywriting. This is a serious issue for two primary reasons. First, Google will often take action to penalize websites that are using duplicate content from other sources of the web, which can kill you SEO efforts. Second, plagiarism is very unethical, and if the true sources of the content catches on, they can easily take legal action. The thing is, some SEO copywriters who are outsourced, simply do not care. They are only interested in making a quick buck and could care less if your website gets dinged from duplicate content.
SEO copywriters that churn out content all day often have wealth of articles that they re-purpose for similar clients. However, often times their re-purposed content, or "spun" content is poorly done. This can result in the same work getting handed down to multiple clients. We call this "double-cited" content because there's nothing unique about each article. This can lead to the issues mentioned above concerning plagiarism and duplicate content.
Although there are numerous risks of outsourcing your SEO copywriting services, you can indeed outsource successfully. We suggest seeking domestic SEO copywriters who are willing to take the time and research your company's USP, brand image, and overall marketing tone. This will lead to better quality content that's not only geared for better SEO, but is also meaningful and valuable.continue...
The world of SEO is both amazing and often times perplexing to most marketers. That fact is if you don’t rank on the first page of Google, Yahoo, or Bing, your target customers won’t even know that you exist. Better search engine visibility is vital to boosting your sites traffic and lead potential.
And let’s face it, as a small or medium sized business owner, you don’t have the time to figure out SEO all on your won. Therefore, the next logical step for you is to hire a trustworthy SEO consultant to lend hand. Solid SEO consultants are professionals that offers years of hands on experience and can help with a variety of SEO needs, spanning from keyword research and strategy development to generating links and building authority in your site.
Before you hire just any self-proclaimed SEO expert, it’s best to educate yourself on basics of SEO. A little bit of knowledge can be of great help when prospecting for potential SEO consultants, as you will be in a much better position to understand the industry jargon and the nature of SEO best practices.
Here are five essential questions to ask when considering investing in SEO consulting services and programs.
It’s important to ask your prospective SEO consultant about his/her industry experience. It’s better to hire a consultant who’s years of hands on experience in SEO as they have access to necessary techniques and tools that can get you desired results within a short time.
Just as SEO consultants in US can vary in expertise and quality, even individual SEO strategies can also vary. Link generation is an important part of SEO as it directly affects ranking of a website. Some link generation strategies might strictly fit with Google or Bing guidelines while others may not. This can even harm your website in the long run.
Therefore, make sure you fully understand the plans of your consultant about your website. There can be many long term ramifications of poor SEO work. Transparency is important, and if your potential SEO consultant cannot describe their strategies in terms which you can easily understand or can’t explain you rewards and risk that come along with each of these techniques, you might want to continue your search.
You should be clear right from the beginning on how much you’ll be charged and in what way. Some consultants like to be paid hourly, by project or by retainer. Most contract projects range between $1000-$10,000 according to Moz’s 2012 pricing survey of more than 600 SEO firms. Project based payments are popular in the SEO consulting industry, and they can vary widely. The exact amount depends on project’s complexity and size.
In SEO consultant industry, the most common retainers range between $200-$800 a month on the lower end and $2,000-$6,000 a month on the higher end, while the hourly rates range between $60-$240.You should clarify everything beforehand.
Sometimes even reputable organic SEO consultants outsource some of their work (usually link building) to other SEO companies, or in the worst cases, to cheap labor overseas. In such a scenario, you will have less control on the quality of work that is being done on your website. Make sure consultant you’re talking to will be the one that’ll actually be doing the work.
Search engines constantly make adjustments to the way they determine keyword rankings. Sometimes large amount of changes can happen without much notice. For instance, Google kicked up its war against spam into high gear and released various updates to their algorithm- in particular, several versions of Panda and Penguin.
These major updates would continue for years and you need to know that your Traverse City SEO consultant knows all this and can build a strategy that won’t get you penalized by any of these updates down the road.continue...
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