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Depicting the Characteristics of SEO Links

Depicting the Characteristics of SEO Links SEO (search engine optimization) is one of the most effective website promotion techniques. Link building has become a serious channel to greater SEO success. However, for link building to work to its potential, it must be "White Hat" (ethical) and focus on relevant, targeted Web traffic. This implies that in SEO, not all links are equal.

SEO link building could be your missing link

Inbound Links

Inbound links, as the term suggests, are links pointing towards your website from another website. These links are advantageous in that they tell website crawlers that your website is an authority in its niche. Search engines use inbound links from authoritative sites to determine ranking in search engine results pages.

You should, however, ensure that the inbound links to your website are do-follow links, since no-follow links do not add value to your link building campaign. Your inbound links should have a keyword-targeted anchor text if it is to add SEO value to your website. In essence, the link should send visitors to an optimized page that you are trying to get ranking in the search engine.

Ideally, you want quality inbound links from trusted websites. Some of the most powerful are .gov and .edu websites, as well as links from other high PR (PageRank) websites. Also important is the contextual relevancy, or the relation the content has to the link.

Outbound Links

The other major category of links is outbound links. As the name suggests, these are links pointing away from your website towards another website. It is believed that Google rewards behaviors that help deliver more targeted and meaningful results and outbound linking therefore leads to search engine optimization. Even if this is not your main motivation, outbound links are still advantageous in that they help Google crawlers know what the website you are linking to is about.

It also helps in the building of goodwill among other websites. This increases your chances of getting a quality inbound link later on. As is the case with inbound links, the value of keyword relevant anchor text in these links cannot be overstated. Such anchor text helps Google crawlers better identify the website you intend to link to. These links are reader-friendly and they open in new browser windows. You should strive for links in high PR websites.

Internal Links

You also need keyword relevant anchor text in your internal links. Internal links are links you use within your website and they are important since they help Web users in navigation. Indicating what each link will lead to will help Web users find their way around your website.

It is important to keep know these types of links, whether your are doing some SEO on your own, or are investing in a SEO link building service.

Do you use any special link building techniques? Let us know in the comments below.

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