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Expert Insights to Develop Your Content Marketing Strategy

Content Marketing StrategyOnline content is increasingly doing most of the sales work in today’s digital world. This has eased the burden on sales teams. Having strategically developed and published content makes your company to have a presence in many places thus influencing customers and also driving sales without physical presence.

The capability that the Internet is providing to businesses today is something that was unimaginable in the past. The key is to develop a content marketing strategy. As such, you can engineer an all inclusive strategy that focuses on content creation, which aids your universal marketing plan. 

  • Identify the specific market niche that you want to target. There are usually more people or groups that businesses do not realize that are in their target audience. This can be done by establishing which other businesses can make money by providing the solutions that you offer. You should identify the demographic set up of your target audience so that you can deliver content that is most relevant.
     
  • Become an authority in specific things. Spend time to develop your main content talking points and establish the specific areas that you want to excel in. This will enable your business to carve a niche. Provide thought leadership in specific areas for users.
     
  • Publish your authoritative content in many places with different formats. Do not limit yourself to your website only. The goal is to appear everywhere so as to leverage the exposure as well as communities in other portals so as to reach new audiences. Creating content for many pages may appear to be an enormous task. It is possible to re-purpose one piece of content in multiple ways, such as turning a great article into a video or inforgraphic.
     
  • You should create an email subscriber list for your business. You can offer free downloads in exchange for subscribing to a list. This can be an informative eBook or tips on how to do something or a case study or anything that will attract the attention of your audience. Providing valuable content to an already existing and interested audience will enhance your brand as well as build loyalty. This is especially necessary when you are launching a new product or service. It is advisable to use an email passer, which automatically adds emails to your listing every time a user browses your sign up portal.
     
  • It is advisable to create a social media strategy. You can open a twitter account as well as consistently post ideas on Facebook so as to maintain a firm presence in the social media networks. This will strengthen your search engine optimization, which will boost your visibility online. You may also contact journalists that write about your niche where you will gain more knowledge through publications and stories. The content that you create should open dialogue. This can be done by creating messages and tweets that give hints on your core ideas and topic areas in advance.
     
  • Develop a plan of action that is hinged on a time frame. Do not lose focus on your customers while creating content. It is advisable to have a dedicated person to manage content development.

Finally, you should make sure to monitor and analyze results that yield from your content marketing strategy. It is important to establish how users came across your business so that you can focus on the platforms that are likely to lead to more audiences to your site.

continue...

Expert Insights to Develop Your Content Marketing Strategy

Content Marketing StrategyOnline content is increasingly doing most of the sales work in today’s digital world. This has eased the burden on sales teams. Having strategically developed and published content makes your company to have a presence in many places thus influencing customers and also driving sales without physical presence.

The capability that the Internet is providing to businesses today is something that was unimaginable in the past. The key is to develop a content marketing strategy. As such, you can engineer an all inclusive strategy that focuses on content creation, which aids your universal marketing plan. 

  • Identify the specific market niche that you want to target. There are usually more people or groups that businesses do not realize that are in their target audience. This can be done by establishing which other businesses can make money by providing the solutions that you offer. You should identify the demographic set up of your target audience so that you can deliver content that is most relevant.
     
  • Become an authority in specific things. Spend time to develop your main content talking points and establish the specific areas that you want to excel in. This will enable your business to carve a niche. Provide thought leadership in specific areas for users.
     
  • Publish your authoritative content in many places with different formats. Do not limit yourself to your website only. The goal is to appear everywhere so as to leverage the exposure as well as communities in other portals so as to reach new audiences. Creating content for many pages may appear to be an enormous task. It is possible to re-purpose one piece of content in multiple ways, such as turning a great article into a video or inforgraphic.
     
  • You should create an email subscriber list for your business. You can offer free downloads in exchange for subscribing to a list. This can be an informative eBook or tips on how to do something or a case study or anything that will attract the attention of your audience. Providing valuable content to an already existing and interested audience will enhance your brand as well as build loyalty. This is especially necessary when you are launching a new product or service. It is advisable to use an email passer, which automatically adds emails to your listing every time a user browses your sign up portal.
     
  • It is advisable to create a social media strategy. You can open a twitter account as well as consistently post ideas on Facebook so as to maintain a firm presence in the social media networks. This will strengthen your search engine optimization, which will boost your visibility online. You may also contact journalists that write about your niche where you will gain more knowledge through publications and stories. The content that you create should open dialogue. This can be done by creating messages and tweets that give hints on your core ideas and topic areas in advance.
     
  • Develop a plan of action that is hinged on a time frame. Do not lose focus on your customers while creating content. It is advisable to have a dedicated person to manage content development.

Finally, you should make sure to monitor and analyze results that yield from your content marketing strategy. It is important to establish how users came across your business so that you can focus on the platforms that are likely to lead to more audiences to your site.

continue...

5 Pillars that Define the Future of Inbound Marketing Agencies

InboundThe world of digital inbound marketing moves fast. Decades ago, there were a handful of online marketing channels that would enable businesses to thrive. Today, there's a wealth of ways to generate quality inbound traffic to a web property.

With continual changes in this digital marketing world, below we highlight five ways in which inbound marketing agencies are out-doing their competitors, providing exceptional service to clients, and attracting new clients to support their business.

1. Know the language

As a marketer, speaking the client's language is key, in today's fast paced world, companies have to speak multiple languages in order to compete. Serving the Americas, Asia, Europe, and other world markets, you must speak various languages in order to compete. More than 1/2 of the top 20 on the list of Fortune's Global 500 are non-English speaking. If you don't modify your business, you won't compete and draw in the clientele.

2. Know the culture

There are many cultural differences you have to account for. Sure, you speak different Asian languages, but cultural differences can mean insulting a client and losing them, or drawing them in and attracting new ones. Ethnic, religious, and linguistics can get in the way; therefore, it is critical to learn the culture, and ethnic differences, in order to prevent offending clients and getting into trouble in your business structure.

3. Quick pace

The 48 hour task only takes 24 hours today; the fast paced, non-stop digital world won't stop for you, so your business has to speed up to keep up. New systems and processes should be put into place, on-call consultants, the right software, and the right people, will all go a long way to keeping your business relevant. If you can't keep up, you won't see the new clients coming in, and are sure to lose some clients over time.

4. Work, work, work

Learning how to pro-source, allowing your agency to work 24 hours a day, rather than a 16 hour day, will keep you relevant in the world of inbound marketing. Have a team of experts, in different regions, who can work around the clock. Outsourcing and crowd sourcing allow you to provide the 24/7 service, which is not only desirable, but is expected by most clients in today's busy world as well.

5. Reach globally but keep local control

Keeping local control over your remote teams is imperative for your agency to run smoothly. However, outsourcing, having the right resources and software, and using the right tools, gives you the global reach you need to attract new clients, and keep up with online competitors. The agency of the future not only does it well, but maintains control of their teams to provide the best service to client.

The SEO and inbound marketing services of yesterday won't compete in the fast paced, continually changing world of online marketing today. As an agency providing inbound services and marketing services, using the right tools, the right people, and keeping up with the continual changes in every industry is key. Consider these factors to ensure you not only maintain your clientele, but also keep up with competitors in this extremely competitive world of online marketing services.

continue...

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