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8 Common SEO Mistakes Made by Internet Start-Ups

SEO MistakesWhen building an online business, there are countless things that a entreprenuer needs to take care of to be successful. Failing to address the most basic SEO and search marketing needs can lead to lost potential for many online start-ups.

Being visible in Google search is a powerful form of marketing and advertising for online business. To help you head in the right direction, below are some common SEO mistakes (to avoid) that many start-ups make.

Lack of a proper SEO strategy - Having an SEO strategy in place will help you know what you need to do to meet your SEO needs. First, you need to identify the pages you want your visitors to view when they visit your site and then the keyword to use to optimize your pages on for Google search.

No web analytics - Another mistake that many start ups make is not setting up web analytics to help in tracking the sites statistics. If you don't know how many visitors come to your site or how they got there you are unlikely to push your business to the level you would like it to go.

Not allocating enough SEO budget and time - Many start ups make the mistake of looking for cheap SEO services, this will not only hurt your websites reputation due to the low quality content, but will affect your business as a whole. Before you start any SEO campaign, it's good to understand that you will need to put in your time to make the campaign a success, you can't start and abandon it halfway as you might end up worse than you even started.

Putting too many keywords on a page - Too high of a keyword density is actually detrimental to your SEO efforts. This can flag your site for "over-optimization," which can lead to penalization and loss of rankings. Use keywords naturally in your content and only a few times when it makes sense.

Lack of a proper internal and external link strategy - Links makes a website interesting by providing connections to content that will be of benefit to the visitors. Make sure your internal links are properly put and named to allow easy access by users. External links to lead people to your site are also important, look for sites that will provide quality links to your site.

Building a website using technology that is not SEO-friendly - To properly optimize your site for Google search, you need to use the right technology to create a website that is interesting to humans and easily accessible by robots. SEO-friendly websites are critical in many respects, particularly for mobile search.

Lack of knowledge of how search engine works - Search engines work to ensure your site is found by users looking for content related to your keywords. You need to understand how robots, spiders, and crawlers work. To be able to work with search engines, you need to understand how they work and how better to work with them.

Not taking SEO seriously - Some start-ups fail to understand the importance of SEO to their business. To drive more traffic and help users find you, it's important to understand what SEO is and how it will benefit your website.

In SEO, you need to be careful whom you decide to work with as they can either ruin you or take you to unimaginable levels. A quality SEO services provider should provide the insights and honest recommendations to ensure your SEO strategy is sound.


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