Website optimization, also known as on-site SEO, is the process of optimizing your website for better keyword rankings AND conversion potential.
The practices of solid SEO and website optimization have changed drastically over the last couple years. To honor a powerful web presence, your site needs to be respectively keyword relevant and conversion optimized for incoming traffic.
To learn more, explore the five website optimization tips highlighted in the video below.
I recently came across a popular article at SearchEngineLand.com that delved deeply into the minute details of SEO.
Although we typically feature more big picture and long-term SEO strategies and tips here at Increase Your Rank, it's the small moves that can make a big impact.
In Tom Schmitz's post, "9 SEO Quirks You Should Be Aware Of," he highlights several intricacies involved with on-site optimization. These "quirks" represent the the small details that SEO's don't really think about, but do have an impact.
Schmitz breaks down each of these details as follows:
1.In Subfolder & File Names, Use Dashes, Not Underscores
2. Avoid Dashes In Domain Names
3. In Subfolder & File Names, Use Only Lower Case Letters, Numbers & Hyphens
4. The Great Subfolders Vs. Subdomains Debate
5. Be Careful With Parameters
6. Use Flash Or Silverlight To Insert Multimedia Elements, Not For All Content
7. Pick Only One Per Page, HTTP: Or HTTPS:
8. Make Sure The Markup & Visible Text Matches
9. Using The Vertical Bar In Title Tags
There are a number of attributes that should be kept top of mind to ensure a website's design is SEO-friendly web design.
In this article, we will share with you seven elements that shape SEO-friendly web design.
It is recommended that you have a call to action on most of the pages on the site as they help to create a feeling that shows it is strong and conversion focused. Most experts who come up with web designs know the importance of CRO (conversion rate optimization) one of the reasons why they are integrated on the websites that they work on.
It is important to run a Google+ page especially in this SEO era. While setting-up a Google+ page for the brand, you should also think about creating one for the SEO-friendly web design. Be sure to verify the page and link the site properly in a bid to establish Google publication and Authorship.
It is important to design a website that loads fast enough which is vital for both SEO as well as usability. The person who is responsible for developing the site should address the back end in such a way that it is well optimized for fast load speed and rendering. Website optimization also helps to drive more traffic to site as people will not waste time on a site that does not load fast enough.
There are a couple of media files that can be quite robust which ends up slowing down the site. You can optimize this while creating the SEO-friendly web design to reduce their size in regards to indexing and rendering. Images as well as other media can be keyword optimized so that they attain better SEO value.
Building top notch links can help enhance SEO value as well as expand citations. This is especially beneficial for the sites that have been listed on a number of listing websites as well as directories. The links can be used by Google to determine the legitimacy of the company and it also acts a ranking factor for the local search engines. There are some links that will also link back to your site which is a huge plus towards your SEO efforts for the SEO-friendly web design.
Most SEO's consider the HTML sitemap a very important page on the website. Most people don't think that it is a really important page thus most of the time it is overlooked. This acts like the roadmap to the site as it directs the search engine spiders to spot the rich goodness that is found on the site.
Keywords should be included in the proper places as you lay out the SEO-friendly web design. Most people fail to do this one of the reasons why their efforts do not pan out the way they would want them to. The most important places include page title, URL, Meta description and respectfully on the page copy.
To learn more about SEO-friendly web design, visit this SEO-friendly blog that offers tips and insights all about search engine optimization and website design.continue...
Whether you do SEO for surgeons as a marketing professional or you're tackling your plastic surgeon SEO strategy in-house, executing a solid strategy doesn't require a lot of resources. Rather, successful SEO for surgeons is the result of implementing the proper techniques in the right places.
As we approach 2015, revamping your plastic surgeon SEO strategy will be vital to succeed in the new year. Below are some foundational strategy insights to help you attain top search engine exposure for the keywords that will drive your surgical practice meaningful traffic.
Keyword selection will often depend on where you're located. If your surgical practice is based in a competitive geographic market (e.g. San Francisco or Dallas), then you'll want to look at more precise long-tail keywords that reflect your core surgical specialties.
For instance, a surgeon in a smaller city like Traverse City, Michigan can rank easier for "plastic surgeon Traverse City" compared to a plastic surgeon in San Francisco. The latter California-based surgeon would be better off optimizing for surgical niche like rhinoplasty, breast augmentation, or other specialized surgical procedures that people are seeking. This helps slim down the competition while helping you attract more targeted patients.
In short, it's often best to build your surgeon SEO strategy around a very specific niche. Almost every plastic surgeon wants to rank for "plastic surgeon [city]." By choosing highly-specific keyword targets, you can define your plastic surgery practice as the authority in a given surgical specialty.
There are some agencies that specialize in SEO for surgeons, and offer free audits to help with keyword selection and developing your surgeon SEO strategy. We suggest www.OptimizedSurgeons.com. Not only do they offer services in SEO for surgeons, but they offer a wealth of insights on their blog.
Many SEO-savvy surgeons are over-concerned with on-site optimization, as many are under the impression that a strong website is what fuels top rankings. Well, on-site factors are only about 30% of the equation in how Google determines it's search engine rankings.
Focus your on-site SEO efforts on creating unique and valuable content that resonates with your target patients. Sure, keyword relevancy is important. But having a website with deep content that helps educate, inform, and/or enlighten patients is what ultimately distinguishes the authorities from the rest of the pack.
Some content strategy ideas include:
You're website doesn't need to be a library. Rather, a simple 10-page website can rank just as well as deep 100-page website. It all comes down to the off-page variables that define your practice.
Off-site variables (e.g. backlinks, social signals, etc.) make-up 60-70% of Google' search engine algorithm. For this reason, you'll want to invest most of your time and energy in external endeavors.
Backlinks are ultimately the bee's knee's to ranking higher in Google organic search. However, in most cases, Google will display the local search listings (accompanied by the Map and red pins) for desired keyword targets that are associated with a city or geographic reference. The ranking algorithm of these local search listings are determined by other factors, with citations (mentions of your practice's name, address, and phone) being paramount.
Start by getting your practice listed on major directories like Yelp, Google+, LinkedIn, Yahoo! Local, Superpages, Yellowpages, and any others you can find. You should also check out directories and websites specific to surgeons. Having a profile on these websites provides a citation which can help with you Google local rankings. Additionally, many of these profiles will provide a link back to your website, which can help increase your Google organic search ranking.
Several sources of citations and backlinks are also social media sites, which is another layer of the SEO equation. Having an active presence on Facebook, Twitter, LinkedIn, Google+, YouTube, and/or Pinterest, can offer a solid supplement to SEO. If you're regularly blogging and producing content, then these social sites offer the perfect medium to share your content.continue...
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