Increase Your Rank


Impactful Intricacies to Fine-Tune Your SEO Practices

Search Engine LandI recently came across a popular article at that delved deeply into the minute details of SEO.

Although we typically feature more big picture and long-term SEO strategies and tips here at Increase Your Rank, it's the small moves that can make a big impact.

In Tom Schmitz's post, "9 SEO Quirks You Should Be Aware Of," he highlights several intricacies involved with on-site optimization. These "quirks" represent the the small details that SEO's don't really think about, but do have an impact.

Schmitz breaks down each of these details as follows:

1.In Subfolder & File Names, Use Dashes, Not Underscores
2. Avoid Dashes In Domain Names
3. In Subfolder & File Names, Use Only Lower Case Letters, Numbers & Hyphens
4. The Great Subfolders Vs. Subdomains Debate
5. Be Careful With Parameters
6. Use Flash Or Silverlight To Insert Multimedia Elements, Not For All Content
7. Pick Only One Per Page, HTTP: Or HTTPS:
8. Make Sure The Markup & Visible Text Matches
9. Using The Vertical Bar In Title Tags

In essence, it's important to keep things consistent when performing SEO services on a website. You'll want to respect these quirks and keep them top of mind when optimizing your website.


5 On-Page Optimization Rules from Organic SEO Experts

The best practices of on-page optimization are always under debate. It seems that everything few weeks organic SEO experts are faced with new search engine algorithm updates that ultimately influence their SEO practices.

In this blog post, we highlight 5 on-page optimization rules. These rules are simple, clear, and agreed upon by most organic SEO experts in the field.

1. Mindfully Keyword Optimize Pages

It's not uncommon to see come across pages that have been (or attempted to be) optimized for 4 or 5 different keywords. This is not ideal for SEO. Either pick the top 1 or 2 keywords for the page, or decide if it would be logical to build a dedicated page for outlier keywords. You'll find it to be much simpler to write concise Page Titles and Descriptions when your keywords are more narrowly focused per page

Keyword optimization is rather easy process. Back in the old days, it seemed keyword optimization will simply stuffing keywords in a page's content (and the more keywords the better.) The old-school days of on-page SEO are now a risk that can result in penalization.

Take into consideration rules to successfully keyword optimize a page.

  • URL's: include main keywords in the URL (avoiding words like "of" or "the.") Shorter URL's are typically preferred for SEO.
  • Page titles: include the keyword phrase only once and try to keep the title under 70 characters.
  • Meta descriptions: include keyword phrase once, but be sure to write an attractive Meta description that compels users to click your search listing.
  • Copy: try to use keywords in an H1 (header) and keyword variations in H2's and H3's. It's also helpful to use keywords throughout in the page text (but do not over-do it!)

2. Create an HTML Sitemap

Perhaps one of the most imperative website elements that often gets overlooked is the HTML sitemap. The HTML sitemap, which serves as a website index (particularly for search engine bots,) is considered by many organic SEO experts to be the second most important page of the website (with the homepage being number one.)

3. Optimize Robust Media Files

Large media files, such as images and videos, can be sluggish for load speed. A fast loading page is important for both usability and SEO performance. You can ensure that media files are optimized by condensing the files size. Additionally, you'll want to ensure that you're not using any Flash media, and that an alternative is used if such features are required on a website.

4. Start Publishing Quality Content

With new features like Google Authorship influencing the organic search results, content creators can gain a massive jump on their SEO competitors. Google places a high degree of value on strong, socially-favored content (especially content that's been marked-up with Google Authorship.) Regularly published content keeps a website fresh and can also help to make a site more keyword relevant for on-page SEO. Whether on a weekly or monthly basis, blogging or publishing articles can offer an expert advantage for organic SEO.

5. Install Google Analytics & Webmaster Tools

To efficiently track and measure web traffic and the level of engagement visitors have on your website, it is crucial that you install Google Analytics on your web pages. Google Analytics can help you troubleshoot technical problems as well as find new opportunities for SEO and conversion rate optimization based on certain performance metrics.

Parallel to installing Analytics is also integrate Google Webmaster Tools. This enables webmasters and marketers to assess the overall health and technical performance of a site. Although you want earn the same degree of marketing insights with Analytics, Webmaster Tools helps you to pinpoint certain problems, such as duplicate web content, HTML code errors and warnings, and too short of page titles and meta descriptions.


Key Elements of SEO-Friendly Web Design

SEO-friendly web designThere are a number of attributes that should be kept top of mind to ensure a website's design is SEO-friendly web design.

In this article, we will share with you seven elements that shape SEO-friendly web design.

Calls-to-Action ("CTA") or Points of Contact

It is recommended that you have a call to action on most of the pages on the site as they help to create a feeling that shows it is strong and conversion focused. Most experts who come up with web designs know the importance of CRO (conversion rate optimization) one of the reasons why they are integrated on the websites that they work on.

Verify Google Ownership

It is important to run a Google+ page especially in this SEO era. While setting-up a Google+ page for the brand, you should also think about creating one for the SEO-friendly web design. Be sure to verify the page and link the site properly in a bid to establish Google publication and Authorship.

Optimized HTML Coding Structure

It is important to design a website that loads fast enough which is vital for both SEO as well as usability. The person who is responsible for developing the site should address the back end in such a way that it is well optimized for fast load speed and rendering. Website optimization also helps to drive more traffic to site as people will not waste time on a site that does not load fast enough.

Optimize Robust Media Files

There are a couple of media files that can be quite robust which ends up slowing down the site. You can optimize this while creating the SEO-friendly web design to reduce their size in regards to indexing and rendering. Images as well as other media can be keyword optimized so that they attain better SEO value.

Build Quality Links

Building top notch links can help enhance SEO value as well as expand citations. This is especially beneficial for the sites that have been listed on a number of listing websites as well as directories. The links can be used by Google to determine the legitimacy of the company and it also acts a ranking factor for the local search engines. There are some links that will also link back to your site which is a huge plus towards your SEO efforts for the SEO-friendly web design.

Create a Thorough & Complete HTML Sitemap

Most SEO's consider the HTML sitemap a very important page on the website. Most people don't think that it is a really important page thus most of the time it is overlooked. This acts like the roadmap to the site as it directs the search engine spiders to spot the rich goodness that is found on the site.

Use Keywords in the Right Manner

Keywords should be included in the proper places as you lay out the SEO-friendly web design. Most people fail to do this one of the reasons why their efforts do not pan out the way they would want them to. The most important places include page title, URL, Meta description and respectfully on the page copy.

To learn more about SEO-friendly web design, visit this SEO-friendly blog that offers tips and insights all about search engine optimization and website design.


How To Optimize A Webpage for Greater SEO Performance

Optimize a WebpageSearch engine optimization (SEO) is really not all that difficult when you learn the fundamental. There are two core categories to planning and executing a successful SEO strategy. The first is on-page SEO, which consists of all the optimization tasks that occur on the actual webpage itself. The second component is off-page SEO, which includes all activity that occurs off from the website.


Off-page SEO, such as link building, content sharing, and social media marketing, helps to make a site more popular and credible in the search engines. Although this portion of search engine optimization has become the most powerful and legitimate means to attain higher rankings, on-page SEO is still extremely important to maximize your search engine potential.

In part I of this series, we will focus our attention toward the on-page SEO elements that contribute to greater prominence in the search engines.

A Note Before We Get Started

We will assume that our keyword research has been completed and that we have pinpointed our primary and secondary keyword targets, as well as a couple keyword variations. Our primary keyword target (PKT) will be "house sitters in San Francisco" and two secondary keyword targets (SKT's) will be "San Francsico house sitting" and "experienced house sitters in San Francisco"

Content is the emphasis of on-page SEO. In essence, the combinations of words we choose to use, and the places in which we include those word combinations, is the underlying thesis to optimizing a webpage. Below we break apart each of the areas on (but rather off the visible) webpage that have SEO value, and we show you just how to populate those areas according to your keyword targets.

Keyword-friendly URL's are a Must

An on-page SEO element that has considerable correlation to the keyword relevancy of a webpage is its URL. The URL name should include primary keywords whenever possible, however it is important to include only core keywords and avoid lengthy, drawn-out URL names.

For our webpage on "house sitters in San Francisco," these four words in URL will help make the page relevant on our primary keyword target. We could include the word "experienced" to further hone in on our secondary keyword target, however it's often best to keep URL short and tight. This also leaves the door open if we wanted to write an article about the value in hiring experiened house sitters in San Francisco, or something along those lines.

Writing an Optimized Page Title

The page title shows up in the search engine results page as the main headline. The page title is also an important factor in establishing keyword relevancy and optimizing a webpage. In essence, the title of the page tells the search engines what the page is all about. It also serves as the main headline in the search results.

Always include the primary keyword target in the page title, and preferably in its exact phrase match. Without taking the page title too long (under 70 characters is SEO best practices, include verbaiage from any SKT's that might be logical.

San Francisco House Sitters

{include image "San Francisco House Sitters" Add image Link to: }

A solid page title for our homepage would be "San Francisco House Sitters | Trusted House Sitters: Paloma & Tyler". Here we include both PKT and SKT variations using "San Francisco," "House Sitting," and "House Sitters." The page title is also personalized with two people's names, which might intice an active homeowner seeking trusted house sitters to click the listing. Additionally, the page title is 68 characters long and appears nicely in Google's search results.

Writing Meta Descriptions for Keyword Inclusion & Creativity

The meta description, located just below the page title in the search results, should not only include the PKT (and the SKT if it fits nicely,) but should also be compelling enough to entice searchers to click into your webpage.

This is your chance to communicate to your target market before they take action. For this reason, good meta descriptions include a balance of keywords (which will be in bold) and deliver a message that captures a searcher's interests.

Most SEO professionals will agree that including the PTK as early as possible in the meta description is best practices. Some will even place the PTK as the first sentence for that reason, however there are creative ways to achieve this without simply keyword stuffing.

An example of an optimized meta description based on our keyword targets is "Seeking someone for house sitting in San Francisco? Paloma & Tyler are experienced, dependable, trustworthy pet and house sitters serving the Bay Area."

Notice in this example how we immediately include the PTK early in the meta description, and later include a couple keyword variations. Additionally, this example hints at what the webpage is about and offers an enticing lure (e.g. not only are they "experienced, dependable, trustworthy pet and house sitters," but they are also "pet sitters," too.)

This sums-up the major off-page elements of on-site SEO. As you can see, the URL, Page Title, and Meta Description of a webpage is all very aligned with respect to the primary and secondary keyword targets. The next phase centers on writing content that describes the page. In addition to writing page copy that's somewhat keyword-rich, is helps to properly use headers, strong tags, internal linking, and other aspect.

Creative SEO companies and service providers will stay aligned with these practices. Stay tuned for Part II of How To Optimize A Webpage for Greater SEO Performance" in the coming days!


A Fail-Proof 9-Step Process for On-page SEO

SEO StrategyOn-page SEO is the process of optimizing particular sections of a page so that it tackles a specific topic. This makes it clear for search engines and it makes it easy for users of your website to get information that they are looking for.

When doing any form of SEO, particularly on-page SEO, it is important to balance the need of the users as well as the demands of the search engines. There are steps that you can follow to optimize each page on-page SEO for your website.

1. Review Pages of the Site

You need to review in order to update any outdated information. You should check the URLs, the description and description tags and Page titles to see if any of these need to be updated. Ideally page titles should be 70 characters while descriptions should not be more than 150 characters. Use keywords cleverly so that they fit in the description or titles as seamlessly as possible.

Reviewing will also help you to see the type of content that is on each page and the whole website. Ensure that content and words are not repeated, that keywords are not repetitively used but rather they are used in a sensible way to create helpful and useful information.

Review your current URLs, Page Titles and Descriptions to see if they need updating. This is part of the point of using a template like this, so you get a larger overview of the type of content you have on your website.

2. Establish the Purpose of Each Page

Another step to carrying out on-page SEO is to establish a value proposition. This means that each page should have a definition of what that page is hoping to achieve. Apart from high rankings, you should establish what the purpose of the page in the overall website is (for the user more than anything else.)

3. Define Your Target Audience

You should know you target audience as this will guide you when writing content and optimizing pages for SEO. If you have more than one target audience, ensure that the pages appeal to these multiple or different target audiences and the content should communicate. Expert SEO copywriters will thrive after learning about what the target audience is all about.

4. Write Concise Page Titles and Meta Descriptions

When writing a page title, it is important that you use the keyword contextually according to the content of the page. The page title (which should be under 70 characters in length) should explain the page in a glance as well as optimize that page. It's also one of the most important variables when establishing keyword relevancy for SEO.

The meta description should be a sentence with the keyword or keyword phrase that summarizes the content of that page. The meta descriptions (which should be under 155 characters in length) should not be repetitive of the title or page content.

5. Keep Focused on Keyword Targets

You should keep track of the keyword in each page. It is more effective to use a keyword per page so that it forms as the topic for that page. The benefit of this is that each page is optimized as it should, it remains relevant to the topic and you provide quality information.

6. Provide Good Content

Good content should be useful, add value to the target audience and it should be clear. It is also important that you arrange your content in an easy to read manner. Use sub-headings and bullet points where and when you can, as this makes it easier to read. This aspect is an integral part of the on-page SEO review process that you need to do for each page.

7. Integrate Visual Content

Visuals and graphics tend to have much more impact especially when it adds value to the content rather than distracting from it. Use visuals and graphics to enhance the communication of the content of the page.

Visual content, such as video and images, can also be keyword optimized for SEO. This can be found in the file's properties, and should be optimized prior to being uploaded to the site.

8. Use Links Logically & Pruposefully

Ensure that you have logically-placed links within your content. Links can be of other relevant pages of your website, or to your social media pages, for example. The organic SEO importance of this is it increases the possibility that your website will rank a top organic search. It also increases the overall click-through rates on your search results.

9. Optimize for Conversations

On-page SEO is meant to optimize the site overall so as to have more leads and traffic and then more conversions. You should have a call to action on each page where possible. It is important to carry out on-page SEO changes every so often so that your website is marketing your brand as it should.

Always make note of the changes and the conversion rates so that you keep track of what you are doing right and change what may not be working for you. This is particularly important when doing ecommerce SEO and conversion rate optimization.

For more insights on topics about on-page SEO and other aspects of SEO, explore various SEO articles here. The resource offered at Click Centric SEO share a wealth of information about ecommerce SEO and other niche aspects of optimization.


Tips to Recruit Gifted SEO Talent for Your Company

Expert SEO TalentOptimizing the company’s web presence is one of the best ways to generate more revenue and boost profits. With respect to the high standards of Google and risks associated with SEO, the task of broadening a website's search engine presence cannot be left to mere amateurs.

An SEO professional needs to be a legit expert who can build an informative search engine friendly website. Below are skills that business owners and marketing managers alike should consider in recruiting gifted SEO talent for hire.


Building a website that resembles many others will never aid a business. The best SEO talent creates a site that has peculiar features to distinguish it from the rest and attract customers. They should be able to manage the website and organize its content in such a way as to be both informative and optimize search results. Ability to devise SEO strategies to create links while avoiding back links to low profile sites that results in spamming is essential.

Understanding of the three SEO levels namely: technical SEO, on-page optimization and off-page optimization is an important as it means the consultant is multidimensional. In recruiting gifted SEO professionals, seek out individuals who are more creative and offer three degrees of success.


Some SEO companies utilize illegal practices (black hat) to improve the ranking of websites. Such candidates only dent a company’s image and never bring benefits to the company. Ideal candidates use legal and acceptable SEO practices which can be readily shared with the customers. This will enable the business to act in a professional manner, share the basic methods and the intended goals transparently.

Excellent Personnel Relation Skills

An SEO expert possesses the ability to communicate his ideas in a clear fashion towards both the company administration and the customers. Recruiting gifted SEO talent cannot work in isolation. To the administration, they have to excellently state why a change in the website layout is necessary and make clear presentations on business progress and prospects.

An organic SEO expert should be able to respond effectively to customers quests and pacify them when they complain about company issues. Hard company decisions also need to be communicated to the clients in a wise way to maintain the good company name.


Search engines introduce new concepts and standards as well as best SEO practices very often. A good consultant should quickly integrate these updates into their work to prevent them from handicapping the company’s site. A passionate person, curious to explore, ready to learn a new tool, willing to master a new technique is the ideal candidate. This is perhaps one of the most effective ways to recruiting gift.

The flexibility to fit into a company’s special culture is also another lookout point. The personality of a candidate should match that of the organization or else it will be hard to integrate them.

Proven SEO background

Experience in the SEO field with practical demonstrations to support it is a key skill. An SEO campaign on different domains for different companies is an added advantage. A business owner should look into at least the last three references to check on the success delivered by the candidate.

A good website will form an intriguing image of the company on the internet, a move that increases traffic flow to the site. In recruiting gifted SEO talent, you can also try incentivizomg recruiting gifts to compell strong candidates, such as employee rewards and bonuses of performance. All in all, hiring an in-house SEO expert can help empower a digital marketing strategy that attracts loads of customers to the company.


9 Essential HTML Tags That Contribute to Better SEO

HTML for SEOA successful SEO campaign is always described as a project that revolves around keyword optimization and building quality links. While these two serve as crucial components of successful SEO strategies, HTML coding is something that makes everything possible in the first place. HTML coding helps webmasters develop SEO optimized webpages organically.

While it is impossible to list out all the tags used to create a successful and organic SEO, here are 10 most comprehensively used ones. The below given tags have direct impact on your website when creating SEO success organically.

Meta Title Tag

This is one of the most important tags used on any webpage. It is like a cover of a book that tells the users and search engines about the subject and content of the webpage. This is the reason it is important to use targeted keywords and phrases to create impactful site. In short, it is a very crucial tag and any word or phrases you put within these tags will directly impact your search engine ranking.

Meta Description Tag

Meta Description Tag has no direct impact on the ranking of your website, but it is still very important HTML tag to ensure SEO success. This is because it can convince users to click on a particular link and click through the webpages.

Header 1 (H1) Tag

The H1 tag or heading tag 1 is the very first HTML tag that directly relates to on-page content structure. H1 tag is basically like a headline of a newspaper or any blog article you see on a day to day basis.

Since the search engine crawlers understand H1 tag as the most important part of the content, it is recommended to use the keyword within this tag. It gives the site better rank on search engines. Using this tag once in every page will give you better ranking organically.

Header 2 (H2) Tag

The H2 tag defines subsections or subheadings on the targeted webpages. Subheadings help organize the content well, assisting both readers and search engines to determine the significance of each section. Using targeted keywords incorporated in long-tail phrases within this tag is also a good practice to drive more traffic to the site.

Rel="Canonical" Tag

The Rel=Canonical tag is one of the most significant tag for search engines. It helps search engine crawlers determine which webpages are relevant to the search term and which should be ignored from a complete website. This is helpful in case of duplicate content.

Rel="Author" Tag

With the view that Author Rank is likely to be incorporated in the future, most new websites have started using Rel-Author tag. Assigning an author name to the content being posted on your website can take your webpages from being anonymously written to something more valuable and trustworthy. Attaching author’s name with Google+ account will instantly guarantee success to your website on search engines making it a more reliable source for your readers and search engine.


While the author tag can give relevance to the content being posted on the webpages through personal perspective, the publisher tag can do something similar for your entire business. If you have a Google+ page in the name of your company, then using publisher tag will create a good connection between your website and Google+ page. As a result, you’ll enjoy preferential treatment that will positively impact your SEO campaign.

Link Rel="Nofollow"

Using rel=nofollow can help preventing your website from looking spammy. This was developed to help webmasters prevent blog posts from becoming link farms for marketers looking to pass the PageRank to websites. But with Google’s new update, bloggers are require to use this HTML tag more thoughtfully, especially the ones who are blogging on other’s sites.

Image Alt Text Attribute

By using targeted keywords with Image Alt HTML attribute, you can easily increase the keyword value of webpages on your site. Image Alt attributes is also a good tool to promote higher rankings for images in Google’s image, as well as blended web search results.

When it comes to ecommerce SEO, check out this great article at Click Centric SEO which shows five HTML tags that are ideal for product page SEO. Some of the latter HTML tags are included, but there are also a few unique SEO-friendly HTML tags to check out.


Investing in an Ecommerce SEO Site Audit: What to Expect

Ecommerce SEO Site AuditOne of the most common issues when it comes to Internet and SEO marketing is the lack of standards, specifically with the quality and scope of work. Likewise, there are a number of SEO and Internet marketing consultants, as well as agencies that utilize similar words when describing a certain process. However, the quality and outcome of their work aren't usually the same.

An ecommerce SEO site audit falls in the same category, where it allows the ecommerce business owners to come up with proper expectations in regard to how the ecommerce SEO audit process would work. To give you a better idea, we're going to discuss what you can expect in SEO ecommerce, as well as the important things to be included, in order to guarantee success. Aside from that, it's also important to be familiar with the things related to it in order to protect your future investments.

What to Expect with Ecommerce SEO

Before anything else, it's essential to be aware that a thorough and comprehensive ecommerce SEO site audit could improve the overall ranking of your website, and help you determine the things that are needed to be addressed in order to attain overall success.

For this, several resources should be utilized during the process. This would help in determining the strengths, as well as the weaknesses of the website together with the SEO objectives. After that, the SEO experts would be able to analyze the health of the website and give specific insights about optimization.

On-Page Ecommerce SEO Audit

Despite the fact the on-page ecommerce SEO seems to be really important, it only affects 30% of the SEO algorithm. Nonetheless, ecommerce SEO companies like provide very detailed on-page SEO audit reports for areas that pose strengths and weaknesses throughout the site.

Off-Page Ecommerce SEO Audit

Just like what has been mentioned earlier, there are a number of factors that could affect the keyword rankings. Thus, it's important to have a strong and stable ecommerce SEO campaign that would place a high degree on the following aspects, such as social media and backlinks.

Social Media Presence

Recently, the social media is gaining popularity, especially in the SEO practice. An ecommerce SEO marketing audit would assess the strength of a social media and see if it has a number of following and has the potential to improve a website's ranking.

Backlink Portfolio

As you conduct the SEO audits, advanced software are often used to scan the website or its backlinks, as well as inbound links that would point the domain from a different site. If you're not aware, backlinks are similar to votes that would help in determining the legitimacy and credibility of a certain website. Which only implies that it has a great impact on a website's ranking potential.

Furthermore, the quality of a website's backlink portfolio is quite important. Most search engine rank websites depending on their natural backlinks, which means that those who came from quality sources would have a better standing.

Final Words

Overall, a thorough and comprehensive ecommerce SEO site audit could be of great help, especially in finding the overall ranking of a website as well as determining its future success. There are several things that should be taken into consideration under the on-page and off-page SEO. However, the navigation, usability, and website structure of an online store also play a vital role in the conversion rate optimization.


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