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The Basics of On-Site vs. Off-Site SEO

Posted January 17, 2012 | by oicadmin ( 0 ) Comments
Tags: organic seo, link building, content, onsite seo, offsite seo

There are two different forms of SEO, and each are carry a great deal of importance in their own way. These two types of SEO are known as on-site SEO and off-site SEO.

In a nutshell, on-site SEO includes all executions and optimization that occurs on website itself, whereas off-site SEO focuses mainly on link building and content marketing, which contribute to greater website popularity through external means.

Below we define both in more detail, and provide some best-practices tips in strategizing for each.

On-Site SEO

There are many techniques that go into the on-site optimization of a website. The element that carries the greatest importance to on-site SEO is the content of a website.

The content includes both on and off-page content. On-page content is the copy visible by users. This includes headers, links, body copy, and anything else that visitors can see on the page. Off-page copy includes the page title, meta description and keywords, and alt tags for images.

These elements all flow together as one. By this we mean that each page of the website must be optimized in similar manner with respect to the keyword target(s).

One of the simplest on-site SEO tips is to optimize each page for only one or two primary keywords, with perhaps a couple close variations. In doing so, include the exact phrase match of the primary keyword targets in all of the on and off-page elements.

Specifically, it is recommended to include the primary keyword target early in the page title and meta description, and at a few times on the page, with particular use of headers and strong tags (bold.)

Although there are many mixed theories regarding the optimal keyword density of a page, many high ranking websites are cohesively organized around proper keyword inclusion.

Off-Site SEO

The optimization the occurs off from the website has become increasingly influential in SEO game. In essence, the more links pointing to a website deem it more credible and popular to the search engines, and thus promotes higher rankings.

As a result of the increased importance of link building, many SEO's focus exclusively on providing only link building services. However many services have become automated and unnatural, which can risk the search engine performance of a website.

It is advised to either build links naturally on your own, or to work with only trusted link building experts who advocate only "white hat" practices. It is often apparent the type of links being build to your site simply by observing shifts in your site's ranking. Inconsistent rankings, or evidence of the "Google dance" is sign that links are weak and plentiful.

The best links come from high authority websites that typically have a high Google PageRank (PR). Even one or two links coming from a couple high PR domains can override a thousand blog comments. For this reason, it is suggested that a blend of both, high authority and low authority links, are built to ensure the most natural indexing.

We hope this betters your understanding on the different approaches to SEO. Thanks for visiting the Increase Your Rank blog!

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