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[AdWords Ninja Trick:] Get Valuable Insights for PPC Advertising (and SEO!)

AdWords Ninja TrickHere I will share with you an advanced PPC ninja trick to help you hone in on your target market for PPC advertising, as well as organic SEO. Some of the elites may be familiar with this PPC ninja trick, but for many, it's a hidden tool that offers invaluable insights.

So whether your an ecommerce PPC advertiser or local search marketer doing both PPC and SEO, the data you can gain from these tips can empower your search marketing efforts.

Open A World of New Dimensions

Advanced PPC Moves That Only The Elites Know About

The starting point to this trick begins from the Campaigns tab of the Google Adwords interface. In Campaigns, there is tab toward the right side called Dimensions. This tab reveals a world of information about the user activity associated with your campaigns and ad groups.

Open up one of your more popular campaigns or ad groups can click Dimensions.

Explore The Different Views

Some Views Are Just Eye-Opening From Here!

The Dimensions tab in AdWords enables search marketers to understand the nature of their audience how its reacting to their online advertising efforts. Spanning from Search Terms to Times of Day, here you can get an idea how your impressions are truly panning out.

From Dimensions, you can find profitable opportunities to expand into new ad groups, learn when to run and pause certain campaigns, and pinpoint keywords that simply do not fit (negative keyword research.) This is particularly advantageous for ecommerce search marketers who have tons of campaigns and ad groups to work with.

Enter: Search Terms

Find New Opportunities and Ways Increase Your CTR's

Particularly advantageous for ecommerce PPC advertisers who use broad and modified-broad phrase match bidding, the Search Terms view from the Dimensions tab offers wonderful insights. Search Terms tells you the precise search phrases that are triggering your ads and how well each phrase is performing. If you spot words that are wasting impressions, add them to the appropriate Negative Keywords field (found at the bottom of the Keywords tab.) On the flip side, if you see certain keyword phrases that are producing great results, seek opportunities to dedicate those keyphrases to their own ad groups.

All good PPC advertisers will agree that the more targeted you can get with your ad groups, the better they will perform. This is particularly true for banner and display advertising. The Dimensions tab offers the insights to fine-tune any PPC advertising endeavor. As a result, you can realize more qualified clicks and lower cost per conversions.

Want more insights for PPC optimization and campaign management? Stay tuned for more ninja tricks for SEO, PPC, and other specific niches of search marketing.


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