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Negative SEO: 4 Common Link Building Techniques

Negative SEO Link Building For those who have been in the SEO profession for awhile, it’s easy to remember the good old days of link building. You just had to submit your article, name, address or website to get numerous links within a day.

Unfortunately, the scenario has completely changed. For some people, the bad link building tactics are still lingering. In this post, we discuss four far too common link building techniques that can actually have a negative impact on SEO (or are simply just a waste of time.)

1. Keyword Specific Anchor Text

Back in the old days of SEO (okay, so maybe just year or less ago,) the primary goal of keyword specific anchor text was to let the search engine and users know what they could find on a page.

Experts of organic SEO believed that if the links were placed on the target keyword text, websites would rank better. Thus, they added keyword specific anchor text almost everywhere. However, everything changed when the Penguin update was introduced.

Since search engines have evolved, they can easily correlate words with websites. They don’t need webmasters telling them what can be found on a page. Similarly, they don’t need links to know that a mention is about a specific web page.

It is important to understand that links are still valuable. If you have an opportunity to use a keyword focused link, you should just take it. However, you won’t often get a straight up URL or branded link. Just remember that if it’s an authority or relevant website linking to you, there’s no need to be concerned about what the link says.

2. Directory Submissions

It is important to understand that not every directory is bad. The problem is with placing the site in directories that aren’t related or relevant to your industry or business. Until a few years ago, the primary purpose of directories was to help search engines find websites. The links used to help websites get ranked.

In the modern age, search engines don’t need directories anymore. Moreover, websites with too many directory links get penalized. A webmaster should only submit to a directory when it’s being used by the target audience or potential customers. Unless directory will hold some real business value for your company, you should learn to say No.

Although directories are no longer the optimal source for links, they do retain value in building citations for local SEO.

3. Generic Outreach Emails

We are living in a world of digital footprints. Social media, blogs, search engines and other such platforms make it easier to find information about a person. While conducting outreach, it is important to take your time to find out who you want to reach out to.

Before sending a generic outreach email, you need to gather information about the site’s owner, his or her interests, preferable medium to be reached and so on. Most importantly, you need to make sure the concerned person wants to be reached.

4. PageRank

PageRank is used by popular search engines like Google to measure the page’s value. Link builders need to find pages with high value to link back to the website. Most link building services charge by the overall PageRank of a link.

If the PageRank is higher, the cost of the link is also higher. In order to get better results, you need to focus on the overall website versus the PageRank. Although PageRank plays an important role, the overall quality of the website can’t be overlooked.

Lastly...

So are you still stuck in these ancient ways of generating links? Perhaps you've been penalized and need backlink portfolio assessment? Hop on over to ClickCentricSEO.com for a free SEO audit. They will assess you're current situation and provide insights as to how to get your site ranking (and build links more meaningful.)

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