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Depicting the Roles of Web Design & Website Development

It is not uncommon to see the terms web design and web development used in the same context. Although these aspects of building a website are related, they both focus on specific aspects of the website.

The roles of web designers and web developers are integrated in many ways. Both web design and development are centered on website creation, testing, and analysis. However when it comes to aspects of website usability and optimization, determining who is responsible is an overlapping issue.

Some individuals are capable of performing both web design and development executions. Yet when website programming and technical abilities are required, the niche skills of each are often more respects. Whether you're looking for a freelancer web designer or full-service agency to work with, below we depict the roles of both website designers and developers.

Facets of Web Design

The web design process emphasizes the layout, which centers on the use and placement of images, graphics, and content. This is otherwise known as the front-end look and feel off a website. Web designers utilize such tools as Adobe InDesign and Photoshop as well as scripting techniques HTML to implement coding for certain website design elements.

Additionally, web designers will often team up with usability strategists and copywriters. In some instances, a good website designer can be called upon to do usability testing for the website, include aspects of assessing website load speed and user navigation. More often than not, these are elements that are best pursued in a group setting (due to the subject nature of website creation,) so many professionals can offer input for the best outcome.

Web Development

Web Design & Website DevelopmentWeb development in centered on the core functionality of websites. To be specific, this emphasizes website programming, scripting, as well as the testing of usability and functions, such as an on-site search engine. A web development programmer can create the required functionalities and processes, and integrate them into a website’s HTML and script. This can be simple development executions, as well as more complex programming tasks, such as database development.

More times often than not, web designers and web developers work together for the optimal results. A good web design company has a team of graphic artists, web designers, copywriters, and programmers as well as all the tools and resources needed to ensure the final product is a well performing website.

Integrating Web Design and Development

When we integrate the components of web design and website development into one core process, some of the aspects that found most important include:

* Website Layout: this focuses on the image graphic placement, Peoria web design column structure, color scheme, and the overall look and feel of a website.

* Website Usability: this emphasizes on on-site organization of pages and functionality between those pages. When working on usability, web developers must ensure that all web applications work properly, the layout of the website portrays the proper organization, the website loads quickly, and the navigation directs visitors where they should go. This also address aspects to ensure the creation of a SEO friendly website for search engine optimization.

* Website Functionality: refers to the interactive features of a site, such as search engines, animation, and other user-oriented aspects of the site. Programmers use different Web programming languages meant for Web browsers or Web servers to create the necessary functions. JavaScript facilitates cool effects on browser.

* Website Content refers to the text found on the site including the privacy policy and product information. Content creation is best done by a professional copywriter.

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The New Rules of Web Design & Development

Today, there are new rules for building a succesful and traffic-oriented website. Since the visitors of every page on the web is the only one click away from moving forward on a site, or bouncing, user-centric design has become a useful approach for profit-oriented web design. A website offers a lasting impression of a brand. For this reason, it needs to be guided by the new rules of web design and development in order to be successful.

1. SEO friendly Web Design

When people think of SEO, they usually think of keywords. Search engines value sites with rich, keyword-relevant content and they reward the websites that have greater technical design (HTML) with better rankings.

In fact, search engines don't just scan words, but they are assessing website's backend development. It's one of the most important tools for someone who is thinking to build his own website. For example, a website that has mainly videos and infographics has also to be supported with related content on the same page, in order the searches to be able to locate the specific website. This approach to SEO-friendly web development enables search engines to know what to find when they scan various sites. Another important factor that can boost a website is the usage of headers, especially if they are utilized properly.

2. Mobile-friendly Web Design

Today more than ever before the majority of users search Goolgle on their mobile devices, so they tend to prefer websites that offer a better mobile experience. People can improve their websites by creating a mobile version of their website, that will be albe to load on tablets, smartphones, and other mobile computers.

In fact, this can be a great idea if it is accompanied by utilizing responsive design, which means to use layouts that are adaptable to any device. Whether a person tries to sell products through his website and wants to attract more clients, it's imperative to make his website mobile-friendly, which will be more readable and immediately usable. Many mobile devices today are touchscreen, so when building up a website one has to take also into consideration its size of the interactive elements.

3. Website Optimization & Web Design

Many consumers today use the social media networks in order to spot a company with the products or services they are looking for. By using a specific links and technical integrations, they can very easily see the first results that pop up on search results. This can be done with website optimization combined with design.

As a result, website optimization (or even a more progressive approach, Internet presence optimization,) can help a website boost its traffic, by using the right keywords. More specifically, the rule of thumb is the keyword phrase or word to be used in the title and then to be repeated two to three times withing the article. Keywords are very important to the modern web design and can boost the traffic of a website in no time.

4. Universally Responsive Web Design

When building a responsive web design in Peoria, IL, it is not possible to predict the experience of every user, especially when it comes to the mobile experience. There are in fact hundreds of different scenarios of how users decide to use a website. For example, they can even use their televisions. This comes down to the number of smartphones and tablets out there with their varying resolutions, sizes and types.

5. Easy Navigation Web Development

If a web desing has a solid navigation system, that supports all search preference, will most probably keep its visitors and perhaps generate new ones too. Many visitors to websites tend to like more the ones that can be used easily and they can navigate in it without any problems. In case they can't find easily what they are looking for, they will search in other websites, that will be easier for them.

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An Inside Look at Google's RankBrain Algorithm

Have you heard about the latest in RankBrain? Do you know what RankBrain is? Time to take a look at the new search engine algorithm mechanism by Google, RankBrain -specifically the search engine ranking factors associated with RankBrain. Also take a look at how this might impact SEO.

Google RankBrain: What Is It?

RankBrain is a system of machine learning which is actually an artificial intelligence system. Artificial intelligence or AI is the term that refers to intelligence performed by software or machines. In basic terms and academic terms it covers the study of creating software and computers that have the capability of intelligent behavior.

Specifically, RankBrain is the AI system that helps process results of search for Google. It was confirmed to be in use by Google on October 26, 2015. The purpose of Google RankBrain as with most new algorithms by Google is to provide more relevant experience for the users. In this case in the area of providing search results.

Google RankBrain & SEO

Is Google RankBrain important in the SEO community? According to published interview RankBrain is only behind links and content for importance in the ranking algorithm. In the world of SEO or search engine optimization this makes it the next most important thing to consider after rank and content for ranking in Google search results.

A quick breakdown of RankBrain. It embeds a wide amount of language into vectors. Basically the benefit of RankBrain is it uses artificial intelligence to guess what phrases or words mean when it encounters phrases and words that it is not familiar with. This is great for efficiency especially in the area of search queries it has never encountered before.

If you are into SEO marketing this will only dovetail searches into existing searches that contain new phrasing looking for the same things. RankBrain will guess at the meaning and send them right to your SEO site based on artificial intelligence. With that said, best practices of SEO will still hold true for performance in ranking. Let's take a look at a few of the latest best practices. SEO improves your efforts by targeting the specific areas that specific search engines find the tops in importance.

Google RankBrain Algorithm Factors

The AI of RankBrain just channels new phrasing down this same road with mathematical guessing. Here are some factors that all search engines examine for ranking purposes. What does the profile of linking look like for your site? Is it providing value to other users of the web? Does your site's content provide unique, relevant, informative, and authoritative content? Keeping these things in mind will help you in keeping best practices for optimum in SEO performance.

Another thing to consider is your site's structure. This will influence factors that affect your SEO site's rank. Things to consider are speed of loading pages. The design and structure changes the quickness of upload. Keep this in mind early and keep it updated often especially in relation to your closest competition.

Another structural factor to consider is your navigation. Is your site easy to get around? Click through? Find what you need? This type of site architecture examination will help you make sure you are getting the most bang for your buck. Lastly and most easy to fix is the elimination of broken links. Keeping these off your site takes your attention but is always well worth it.

There you have it. An inside look at Google's RankBrain algorithm and a few SEO best practices. Google is always doing thing to make search easier for both sides of the query and RankBrain is no different.

To learn more about Goolge RankBrain, checkout some of the following resource:

How Google’s RankBrain Algorithm Affects SEO in 2016

FAQ: All About The New Google RankBrain Algorithm

RankBrain Unleashed

RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages

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