Increase Your Rank

   

Next-Level Mobile Advertising: AdWords Unveils "Call-Only" Ads

AdwordsA new type of ad known as Call-Only ads has been included in the Google AdWords user interface. In short, the new Call-Only ads are a giant step toward making mobile-specific PPC ad creation simpler.

AdWords Call-Only ads have been crafted specifically for smartphones and mobile devices in order to let advertisers create a text ad that only allows for a phone call. It is just like an update to the old Click-to-call mobile ads that required to be set up through a call extension.

Implementing Call-Only Ads into Your PPC Strategy

These ads can be chosen during the ad creation process. To create a Call-only ad, the user is required to provide a Business name, Phone Number, a descriptive text, a display URL and according to Google, a new feature, i.e an optional verification URL. One can choose to use their own number or a Google forwarding number. Also, an option to count calls as conversions is available.

After entering all the ad information, the URL and phone call tracking, the user will have an ad that will drive calls instead of driving traffic to their site. URL’s will help to show which users are calling, and when the ad is clicked, the number is loaded on the smartphone of the searcher. The advertiser is charged whenever a click occurs. This new version is undoubtedly a great time saver for the advertisers.

Effectiveness of Mobile Advertising

Call Only Mobile AdsMobile search and mobile advertising has become an integral part of everyone's life. According to Google Mobile Ads, about 61% smartphone users make searches on their phones every day and are increasingly willing to share their location to get relevant services and prefer mobile devices to desktop for viewing content.

With the ability of businesses and advertisers to deliver their word to the location or requirement of the consume, mobile ads have a huge impact on the click patterns of mobile consumers, specially in order to generate responses to promote their local business and build customers.

continue...

7 Actionable PPC Optimization Tips for Mobile Landing Pages

Mobile Google Search Developing mobile landing pages is key to garnering the greatest value from your mobile PPC traffic. To effectively convert smartphone searchers who land on your site, you need to address a few common elements of PPC optimization.

Below are 7 actionable PPC optimization tips you can use to increase conversions on your mobile landing pages. Think of these points as mobile conversion rate optimization, or CRO for mobile PPC advertising.

Get to the point

Avoid words such as "that", "who" and "which" and instead rewrite the sentences more succinctly. Use fewer words and avoid paragraphs that are full of filler text. Write freely and naturally, and then proofread your work, removing any jargon.

We often end up with up to 70% fewer words than the ones I began with. It is always possible to say things more briefly. Like instead of saying, "40 of the firm’s features." You can state "Over 40 customizable features." In essence, being succinct is very important of PPC optimization of landing pages, as well as ads, especially if you're doing ecommerce PPC management.

Use numbering and bullet points

Paramount to PPC optimization is using bullet points on both regular landing pages and mobile devices will ease the readability of the pages and communicate advertising messages more efficiently. Another advantage of numbering is it makes pages less cluttered by ensuring there is less white space. Less white space is essential because it lessens cognitive load therefore allowing page visitors to make any buying decisions more effortlessly.

If applicable, include a short form

For the mobile contact submission forms, any mobile PPC optimization strategy should limit short forms three to four fields and a clear call to action. These forms should be easy to fill and understand.

Avoid superlatives and intensifiers

We decided to add this point because this is the most common mistake most of the marketing companies use to advertise products in the market.

For example "Best TV in the market." Which benchmarks did you use to determine that your TV is the best in the market? It is advised to be more descriptive, direct and clear. Make sure you avoid vague and meaningless words. Corporations that prosper state the advantages and benefits more concisely.

Ensure fast loading web pages

Fast loading pages are vital and are now considered best practices for mobile landing page optimization. The faster, the better. A page that loads under 5 seconds is always preferred. With the improving technology, mobile devices can multitask a good deal e.g. listening to music and at the same time texting. So if your pages load slowly, people will leave your page and visit another site or go back to their previous task.

Use legible text

Legibility is the most vital tip. The font on buttons and pages of mobile devices ought to be large enough for visitors to read without zooming in. Mobile buttons should be big so that it is easy for any visitors to click and take action swiftly as they are designed for the human finger and not a mouse.

You can also link your clickable information to your primary conversion event. For example, you can have a click to call number for people to buy something over the phone. This is purely ensuring that your mobile landing pages are responsive.

Only have one main call to action

Avoid confusing visitors with many calls to action (CTAs) and instead have a single solid one for your landing page. If your page has more than one, ensure the main CTA is accessible and plainly visible at the top of the landing page. Secondary conversions such as "Application Download" should be further down the page.

For the B2B business, it is a little bit different. Your landing page shouldn’t have any other conversion points apart from the main call to action. The number of conversions you get will be few if you have several CTAs. In short, one clear CTA is vital to optimize mobile landing pages for greater conversions and sales.

Incorporating benefits is also a highly recommended strategy. Offer benefits such as "Try this product for free for 15 days." Add a phone number to your CTA button if applicable to your business. Phone calls will lead to higher conversion rates as compared to online conversions.

continue...

Recent Posts

  • Local Maps SEO: The Big Picture Behind Maps Optimization
    Local maps SEO has become a major marketing bo... read more
  • An Inside Look at Google's RankBrain Algorithm
    Have you heard about the latest in RankBrain?... read more
  • Google Ditches Side Column Ads: Search Marketing News
    Among the biggest news that broke a few days a... read more
  • The New Rules of Web Design & Development
    Today, there are new rules for building a succ... read more
  • SEO Company Carves Niche in Providing Internet Marketing for Surgeons
    As a medical professional in the plastic or co... read more

Blog Tags

SEO & Internet Marketing Resources

SEO for Cosmetic Surgeons

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Moz

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

CaptivateSEO.com

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by ClickCentricSEO.com

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Marketing / SEO
webbhotell Top Blogs