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Mobile Website Optimization

If you are an online business owner and want to keep up with the most important changes in online business trends, then it is important that you get familiar with mobile website optimization and how it works.  According to Google, “by 2013 more people will use their mobile phones than P.C.’s to get online.”  This is a growing trend that is expected to continue well into 2015 and beyond.

So, what does this mean to you as an online business owner or marketer? Well, usually when a user is using a mobile device to get the information that they need online, they are usually need the information in a timely, efficient manner. 

Most users will expect their mobile experience to be just as good and just as fast as their desktop access.  When someone tries to access a website from their mobile device that has not been optimized for mobile, they often leave that site and try the next one.

This means that without mobile website optimization the potential of losing website visitors to your competition is very predictable.  This can leave a very bad taste in the mouth of your visitors and cause them to speak negatively about not only your website, but about your company as well.

How to Optimize for Mobile

The good news is that mobile optimization is not that all that difficult when you follow a few basic steps :

1. Have a separate mobile user website created for your users. This should include, at a minimum, iPhone and Android users. The menu options or navigation should be designed to give visitors quick and direct access to the key content or contact information that they are looking for.  The mobile website should also be designed to load quickly.

2. Create shorter versions of your main pages that are better suited for viewing on mobile screens.  This is where formatting is critical for mobile users because content will appear differently on a mobile device.  Titles and headlines may need to be shorten or re-written to accommodate the smaller screens.

3. Setup a separate marketing campaign for mobile users.  Allocate resources for growing your mobile marketing, support, and customer feedback.  This will allow you to track, do split testing and make tweaks and changes to improve your results.

Begin Your Mobile Website Project

By starting out small and improving as you go you will be able to take full advantage of the current and future growth of mobile phone users.  This is a trend that can have a significant impact on the success of your business and can put you ahead of your other online competitors.

The key to achieving the best results from your mobile website optimization efforts is to first make it a priority to create and implement a mobile website project, which should include identifying your target mobile users. 

Do research to learn more about what others in your market are doing that is working.  Implement your own mobile SEO strategy with an eye towards making it better than your competitions. This can help ensure that you maximize your return on investment as quickly as possible.

Try testing your website's currently mobile-friendliness by using the GoMo tool by Google.

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Better Business Advertising With QR Codes

For marketers and entrepreneurs alike, implementing QR codes is extremely easy and sometimes a great pursuit to improve profitability.

Creating QR codes are very low-cost, simple to create, and implement. QR codes are on the leading edge of business marketing, offering something new and innovative to enhance a business.

So Why Use QR Codes for Business Advertising?

Based on research conducted by Google, about 90% of all smartphone users are searching for a website or a phone number for something that they plan to act upon (or purchase.) This means that being ready for such impulse mobile searches can result in a better stream of business.

By the end of this year, Smartphone owners are anticipated to double. As a result, preparing your marketing strategies around mobile marketing is further essential. QR codes are quick and cheap way to start.

How to Use QR Codes to Advertise Your Business

QR codes carry a number of uses. They simply act as links and can direct smartphone users to just about any webpage or promotion. In fact, QR codes are common on basic materials and publications, such as business cards.

QR codes are said to increase the response rate of direct advertising campaigns. So for tangible retailers, placing QR codes in the store so that customers can easily view and scan them can really help promote certain products. This can help get rid of lingering inventory, among other things.

In addition, QR codes are very effective on print ads. This allows consumers to go from ad to webpage in a quick scan. Such "calls to action" are revolutionizing the way we do marketing.

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Advantages of the New Google Analytics

The new version of Google Analytics has been available in Beta for some time. Now, the new Google Analytics platform has finally become universal to all accounts.

According to Google, there are several improvements in the new version's interface. In essence, the new Google Analytics provides a few extra tools that can help SEO professionals and Internet marketers realize many advantages.

Advantages of the New Analytics

The new Google Analytics interface looks a lot more "platform-orientated," and features a cleaner and less overwhelming look and feel. One of the greatest advantages to the new Analytics interface is the ability to keep a custom report open while viewing other accounts without returning the dashboard every time.

In addition, Google emphasizes three major improvements of the new Analytics: 

  • A completely redesigned platform that offers significantly new functionality and features.
  • A streamlined interface that makes it easier for users to access all the information they need.
  • Faster and expanded reporting capabilities.

New Analytics Reporting Features

The new version of Google Analytics was designed to offer additional reporting capabilities for new marketing demands. Some of the new features of Google Analytics include:

Mobile Reporting

The number of Internet users that are searching from mobile devices is growing fast. The new Analytics offers a clear picture of how mobile visitors are interacting with a website.

This information is invaluable, for it allows marketers to determine just how mobile-friendly certain pages are on a website. Experts can gauge how mobile-friendly aspects of the their site are by stacking up metrics like Time on Site and Bounce Rate to how well a webpage appears from certain mobile devices. This can lead to opportunities for mobile optimization as well as mobile marketing.

Real-Time Reporting

The real-time reporting tool of the new Google Analytics allows you to view stats on what is happening at a certain moment on your website. Real-time reporting offers continuous updating, which can be very useful for Internet marketers monitoring campaigns live advertising campaigns. This allows for more timely executions of new ideas and strategies.

Flow Visualization

This newly designed graphic tool shows you exactly how your visitors navigate through your website. Before, it was a little harder to access this data, but with this feature of the new Google Analytics, the data is easier to visualize and understand.

The flow visualization allows you to see the journey your visitors took while on your website. Additionally, the data displays demographic information and the traffic sources of each visitor. This is an amazing tool for Internet marketers, because it will enable them to learn and better focus their efforts with respect to the nature of the market.

This new Google Analytics version is faster, more insightful, and much more intuitive than ever before. It represents an amazing tool for improving the Internet marketing strategies of a website, and it helps marketers get a deeper idea of their true customers.

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What's This SoLoMo Marketing All About?

You down with SoLoMo? Not sure what SoLoMo means?

SoLoMo Defined

SoLoMo is the new buzzword taking storm in the marketing world. It's a creative combination of marketing through Social, Local, and Mobile mediums.

It is a slight spin on the once popular "hyperlocal" SEO approach, but with a little social media blended in. SoLoMo shows great potential for businesses to promote their offers, and it's also an easy method for customers to get highly-relevant search results specifically for their local area.

SoLoMo Described

SoLoMo marketing is a novel concept of providing smartphone users access to locally-focused promotions and store offerings through mobile search based on their current location.

For example, if you are craving some Donuts while walking with your friends in town, SoLoMo-based apps on a mobile device can provide instant results and locations of Donut shops in your vicinity. In some SoLoMo apps, you can even see if your friends are available on the same location through Google Places or Foursquare's check-in system.

This is a very innovative way of connecting with customers in a more personalized and location-centric manner. It is also a great opportunity for businesses both large and small to promote offers, discounts, and coupons as customers seek the types of products and services they offer online.

FourSquare has an overall strategy of offering deals based on the geographic proximity of the customers using FourSquare apps for checking in to various location. They have multipronged approach of discovering what’s nearby based on local user's check-ins, and can offer discounts to incentives to loyal shoppers or those who are simply looking for a particular business. They implement cool incentives like free parking of the company's “Mayor.”

In summary, SoLoMo is a boon for businesses to offer deals for customers based on their social habits and local relevance - all by tapping into the intelligence of smartphones.

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7 Mindful Tips for Optimizing a Mobile Website

Mobile websites are a great way to target a larger group of audiences through mobile phones. It is essential to have an accessible mobile website in addition to the regular web page. This ensures your availability to the users at all times as well as increasing your visibility throughout the Internet. When it comes to mobile websites, there are some factors that you should consider for maximum optimization:

1. Make the mobile website as simple as possible

You cannot fit all the content on your web page into a mobile site. Therefore, you need to simplify your content as much as possible to the key pieces of information that you expect your visitors to be interested in. The steps involved in entry-to-purchase should also be in the shortest and simplest manner. Using technology such as QR codes can help to direct the user to the purchase within the shortest time.

2. Have a good site lay out

In as much as you simplify the information on your mobile website, the site layout will determine how simply this information can be accessed. Another hindering factor is that mobile pages load slower than web pages especially if they have a very complex website design. Keeping in mind that users do not have the time to keep clicking on pages deeper into the website, ensure that your layout is streamlined as much as possible. For this reason, mobile website optimization is key to ensure pages render quickly.

3. Cohesion between the standard site and the mobile site

The same branding elements should be maintained between both sites. This is because the mobile website is one of the areas through which you promote your brand essence. It is also important to maintain a similar feel to your standard site for visitors who have visited your standard site before. This familiarity assures them that they are in the right place. Colour patterns and imagery should be consistent when doing any sort of website optimization for mobile sites.

4. Don't be afraid of white space

Do not try to fit too much information on your mobile website as earlier mentioned in form of simplicity. Allowing for white space in your lay out gives the user the opportunity to enjoy a well laid out mobile page as well as the ease to click on desired buttons. Accuracy in accessing the content one is aiming for is usually a problem in many of the crammed mobile WebPages.

5. Flash players and Java should be avoided on mobile pages

This is because there are some products that do not support Java. Most of such products make up a large percentage of the mobile market and installing Java or Flash players will rule out a large percentage of potential visitors to your site. These types of plug-ins may also cause the website to take longer to load, and make for a choppy, non SEO friendly web design.

6. Minimize text entry requirements

Texting on the phone is a drag for many people. Some people are also not able to comfortably use the keypads on most phones. Therefore, it is better to reduce text entries by introducing drop down menus or checklists. This is one way of tackling the challenges of typing on the phone while improving the conversion optimization of your site. Most webpage users will greatly appreciate this effort.

7. Mobile redirects

You should ensure that your website is able to detect when a user is on a mobile device. This helps in redirecting them faster to a mobile version of your web page. Any individual who enters your website on a mobile device will be directed to the mobile optimized page for your site. Most people will abandon the website if they have to use a standard view on mobile.

Mobile websites are a popular and easy to access option for many users. You may be surprised of how many users access your website through a mobile device. Therefore, creating an easy to use platform with great features will ensure that you maintain your mobile audience as well as webpage audiences who have gone mobile. Using the above tips to optimize your mobile webpage will be a great place to start off and will surely be an integral component to your 2013 SEO strategy.

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3 Absolute Essentials for SEO-friendly Mobile Websites

SEO-friendly Mobile WebsitesThere's no doubt that mobile-based search is taking storm. In fact, analyst project mobile search to exceed that of traditional PC and laptop-based search in coming years.

So in addition to ensuring your website is SEO-friendly, it should also be mobile-friendly. In this post, we share three essentials to ensure your website is well-suited for mobile SEO.

1. Retain a SEO-friendly Web Design

A mobile web design needs to be as simply and user-friendly as possible. This often entails the use of more buttons and graphics (as opposed to text-heavy pages, which is preferred for SEO.)

This a major trade-off for SEO. It's critical to have the website as user-friendly as possible given the limited screen space. But it's still important to make the website keyword relevant (which is traditionally achieved via text-based content.)

To ensure your mobile web design is SEO-friendly and keyword relevant, you'll want to keyword optimize the images and graphics you use to make the site more efficient for users. These optimization process takes place before actually uploading media to the mobile website.

For instance, you'll want to name the image or graphic with respect to your keyword targets. In addition, open-up the image properties and keyword optimize the tags, sub-title, description, and comments. This will help you retain the SEO value of your mobile website when precious text is sacrificed.

2. Make Use of Custom Mobile Apps

Although mobile apps are not crawled and indexed by search engines, they can provide an exceptional user experience and can facilitate conversions.

The fact of the matter is conversion rate optimization (CRO) is equally important as SEO. In short, getting traffic to your mobile website is only half the battle. Converting traffic is the other half.

By developing a custom mobile app for your mobile website, you can leverage an interactive platform that takes SEO out of the equation. Yes, you read that correctly. Take SEO out of your CRO strategy with a mobile app. This will enable you and your marketing team to focus your SEO efforts on the mobile home page (and inside pages) without stressing about CRO.

This can be very advantageous when doing ecommerce SEO for a mobile website. Because ecommerce sites can have hundreds and thousands of product pages, it can be cumbersome to ensure each of these pages is SEO-friendly for mobile. A mobile app can be your shopping center, while the mobile site is itself is the hub to funnel traffic to app.

In addition to offering ideal ecommerce SEO solutions, custom mobile apps can beneficial for local businesses too. Take some time to brainstorm, and get creative with you marketing team. A mobile app can be costly, but the returns can be wealthy.

3. Integrate Social Media Icons

Integrating social media icons might not seem like an SEO-friendly tip for your mobile website, but it truly is. Social signals (e.g. +1's, likes, shares, tweets, pins, etc.) are now an important ranking factor that can add significant SEO value to your content.

For this reason, you should not only include social media icons on your website (to promote more followers,) but also include "social sharing" icons on you articles, blog posts, and/or products to make it more efficient for users to share and socially engage with your content (racking-up the social signals.)

Having a strong social media following is a powerful asset for SEO. Social media marketing and engagement should be a top priority for both your standard website and your mobile website. Integrating social media icons into your company's mobile web design is surely an essential step in the right direction.

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Tips to Prepare Your Mobile Marketing Strategy

Mobile MarketingMobile marketing has become extremely valuable due to the ever-rising number of mobile users. Additionally, many people are now doing their online shopping and price comparing on mobile phones.

Whether your a local service provider or an enterprise-level ecommerce store, mobile marketing can offer a number of benefits for all types of companies. Below are some tips to help you get started on creating a mobile marketing strategy.

Understand your current mobile presence

Before you even decide to channel your finances into mobile marketing, it is important to find out your current mobile web presence. What does your mobile search traffic look? How well do people engage with your website on a mobile device?

In addition to these elements, you also need to know about the potential traffic that is generated through mobile devices. Having these figures will help you to determine the amount of resources you should invest in the mobile marketing campaign and the kind of returns to expect.

Devise a suitable budget

Secondly, you need to know how much you will allocate to this mobile marketing campaign. As soon as you know your search volume, you can easily prioritize on the most critical aspects of the campaign that need a proper budget. Remember that the kind of money you set aside for mobile marketing should be realistic. Make sure it is in line with the number of mobile users you are targeting.

Come up with a proper campaign structure

You also need to structure your campaign well so that it becomes easier to evaluate performance and control your budget. For instance, you can divide the mobile marketing campaign into different campaigns based on the type of mobile device being used. For instance, you can have different campaigns for tablet users and other smart phone users. When you divide your campaign based on the device used, you will be able to concentrate on the needs of different mobile users.

Integrate the distinct demands of the mobile user

When establishing your mobile marketing campaign, you have to keep in mind that the mobile user has very distinct demands. For instance, the mobile user is always in transit. It can be impossible to capture the zip codes or city names of this user. As a marketer, you must ensure that there are additional features on the site that make it easier to close a sale.

For instance, you can decide to be sending your mobile users some coupons or quotes directly to their phones. These considerations will help you determine the level of mobile website optimization you need to invest in to cater to your users' needs.

Consider the position of ads which appear on mobile devices

Remember that, unlike the desktop or laptop computers, mobile phones have a smaller interface and ads may not appear in the same order. For instance, when performing a Google search on mobile, you will realize that only 5 ads appear. Two of these ads will appear on the first page above the organic results. You must try and bid very important keywords on these two ads.

With the increase in use of mobile devices, you must ensure that you invest in an effective mobile marketing strategy. You should take your time to decide on the amount of resources you need to invest in this campaign. The tips mentioned above will help you to kick start your search and succeed.

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Google Survey Reveals Intriguing Survey Data About Mobile Search

Google MobileIt is true that PC search behaviors have extended into mobile phones. Google has sponsored research which reveals that 74% of smartphone users are using search engines on their mobile devices. Yet most people find mobile search rather awkward and harder to use as compared to using search online.

These are some of the results that came up as a result of a survey carried out by Search Engine Land and SurveyMonkey.

As to the behavior that most people showed while conducting online results using their smartphones, the following were ascertained.

  • That 52.5% of the people use search engines just like on the desktop.
  • That 21.1% of them used their smartphone totally for online research.
  • That 10.6% of them relied on apps and mobile search equally.
  • That 8.3% of them use search engine only when an app cannot find what they are looking for.
  • That 7.6% of them use mobile apps primarily.

(These figures have been rounded off and thus may not make up a hundred percent.)

The survey revealed that slightly more than half (52.5 percent) of the mobile audience made use of search engine just like desktop. However over 63%, to some extent, engaged with mobile search. 10.6% of the people past the 52% mark, used apps and search equally. The population which had replaced the search with apps appears to be quite small.

As to the experience of the users, the following were ascertained.

  • That 61.4% of the people found carrying out a search using a mobile phone proved to be quite harder as compared to using the PC.
  • That 18.5% of them concluded that searching using a mobile phone is relatively easier because it incorporates the use of voice search.
  • That 10.6% of them preferred using apps as compared to searching the web using their mobile phones.
  • That 9.6% of them do not use search completely on their phones.

(These figures have been rounded off and thus may not make up a hundred percent.)

While the majority of the smartphone users prefer searching using their mobile phones, 61% find it harder compared to using the PC. Less than 20% on the other hand attributed their easy search while using mobile to voice search. Slightly over 10% revealed that they liked using apps more than mobile search engines.

This survey was carried out by Marketing Land and SurveyMonkey, between 21st and 22nd November 2013. These results were arrived at using a confidence interval of 95% and a margin of error of 5% from over four hundred Americans by the use of SurveyMonkey Audience.

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Desktop vs. Mobile SEO: Shifts and Trends in the SEO Landscape

The advent of mobile search has made serious changes on how all types of organizations execute their SEO strategy on the web. With people nowadays capable of accessing the Internet via their mobile devices, today's SEO firms and search marketing specialists are now creating strategies and tactics aimed at mobile search users.

But are there any difference between conventional, desktop SEO and mobile SEO? Some say there is none. However, quite a few organic SEO experts are commenting on significant disparities between the two. This implies that some SEO strategies might vary depending on a mobile or desktop search market.

Desktop vs. Mobile Usability & SEO Considerations

Desktop internet users can browse, scan, and scroll down and up, read and skim page on a whim. The same cannot be said about mobile internet users. Most desktop SEO strategies rely heavily on keyword-enriched content. Keyword research, link building, and relevant content are among the elements that serve as foundation of any desktop SEO approach.

Mobile users rarely read through a lengthy article on their phones. What matters to the average mobile users is how efficiently the content is delivered and how absorb-able the content is. As a result, SEO experts need to be mindful of the various forms of content that can be optimized and utilized for both destop and mobile users.

Such content and media can from more engaging and visually attractive images and graphics, as well as short videos. The possibilities with rich content extend far beyond on-site usability. Image and video SEO is a practice itself that can greatly improve the overall SEO value of a page, as well as the grander goal for inbound marketing.

SEO Practices Now Shifting To Mobile

In short, mobile SEO is a different ballgame from traditional SEO. One of the best ways to start defining a mobile-specific SEO strategy is by developing a responsive mobile-friendly web design. Speed, ease of navigation, and simplicity are considered to be the top attributes of a mobile web design interface, with the emphasis on speed.

Slow loading time has been the bane and pitfall of many mobile internet pages, which often impedes user experience. Loading time is significantly improved by minimizing the file size of page content.

Dynamic serving is one way of providing access to relevant content for mobile internet users. While the URL structure remains the same between desktop and mobile internet, the content displayed on a mobile interface is totally different from those that appear in a desktop internet page. This tactic is a great way to retain the SEO effort put forth via content creation and link building, but offering an exceptional mobile-friendly experience that generates leads.

Mobile URLs that offer a specific mobile web design is a great way to provide a great experience as well as helping mobile SEO specialists to achieve their goals. Vanessa Fox, creator of Google Webmaster Central, wrote in column that “Google sees different URLs as different pages; you can do several things to ensure that Google understands the relationship between your desktop and mobile pages so that your site is as visible to mobile searchers as it is to desktop searchers.”

Several essential tactics from conventional SEO still apply to mobile SEO according to Bryson Meunier, a content specialist. Keyword research and analysis still works for mobile SEO. But Meunier points out that this analysis should be aimed at a mobile platform and not a desktop.

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[Study:] Majority of Local-Mobile Searches Result In Offline Conversions

Local Mobile SearchJust recently, a study was conducted to gather information about the primary cause of most offline purchases. This study was conducted by Neustar Localeze, 15 Miles, and ComScore. The survey is currently in its 7th year, and involves over 5,000 adults living in the United States. The subjects of this study were individuals who had conducted local mobile searches in the last 12 months.

The study also captured behavioral data examining search behavior across popular search engines like Google, local directory websites, portals and yellow pages. A huge amount of data regarding consumer attitudes and behavior was acquired by this study focusing on local mobile search.

Results of the Study

According to the study, almost 96% PC owners regularly conduct local searches. On the other hand, the percentage of mobile owners conducting local searches is 79%, while 81% tablet owners conduct these searches regularly. In the last one year, satisfaction rate across different device categories has declined.

PCs had the highest satisfaction rate, followed by tablets and mobiles. PCs were preferred devices for most users. However, people who wanted information on the go preferred a mobile search.

The primary reason for people to conduct a local search was to find a particular business. The second most common reason for a search was to find a specific business with a desired service or product. Hence, while most local searches have been looking for a particular name in mind, others were considering a specific business.

According to ComScore, more than 50% of restaurant, service and travel searches were focused on a particular business from which customers had purchased before. The advertising and marketing implications of the study’s findings are quite obvious.

Devices across the three categories are used in equal proportions for particular business lookups, service or product comparisons, and even purchases. There’s no surprise that a mobile search is conducted more for specific business lookups than being used for purchases. Moreover, the frequency of using these devices also varies throughout the purchase cycle.

Almost 80% of all local mobile searches were converted into purchases. In fact, about 90% of these purchases were conducted in a physical store (73%) or on the mobile (16%) as compared to only 11$ online. Over three-fourths (76%) of these purchases occurred on the same day. In fact, most of them (63%) were made within a few hours. However, purchasing time varied by degree of consideration and category involved.

According to the study, the top categories for a local search were consistent across different platforms. Restaurants were the most common or largest search category, except on small-screen tablets. In essence, the study was indicator of the importance of local SEO for small businesses with geographically-relevant target markets.

The study also showed that more younger users are inclined to use smartphones and tablets than older users. The senior demographic of the audience still prefers a desktop over a mobile search. However, the overall picture is a bit different. The total audience has been becoming multi-platform. Around 40% of the subjects in the study used multiple devices for local searches.

When you compare the data, the mobile only audience was 12%, while the PC only audience was 49%. The survey also included many different questions about navigation and mapping. There were also some questions about the kind of content users want to see displayed on maps. The most desirable content was hours of operation. Coupons and reviews were the next in the list.

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