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10 Essential Tips for SEO Copywriting

SEO Copywriting Tips for Organic SEOWith the recent Panda updates, it is clear that only natural links have a future in search engine optimization. One of the most effective ways of creating natural/organic links is through the generation of quality content.

If you want success in your SEO campaign, you should be very careful when undertaking keyword optimization of your website. Keyword optimization means using the right keyword in your copy and shooting for the ideal keyword density.

However, keyword density is no longer important as quality content. In fact, too high a keyword density can result in your website being penalized. It’s thus critical that you write great content with a natural flow and only include keywords when appropriate.

There are however many places on a webpage that are essential for keyword optimization. That is, the inclusion of targeted keywords is still paramount in select areas (which we define below.)

SEO Copywriting Tips

1. Have keywords in the title of your Web pages. Use the Title Tag (whose syntax is) for this. The title for each Web page should be unique and it should not be more than 60 characters long. This is because the major search engines only display 65 characters in SERPs (search engine results pages). If possible, have the keyword in the beginning of the Web page’s title, but do not force matters. If you force matters, the title will not be relevant and user-friendly enough to attract clicks.

2. Use keywords in the page copy. This means there should be a correlation between the actual content on the page and the page’s title. Fight the temptation of forcing keywords since the content should be as natural as possible. You should also avoid overusing keywords since this will be taken to be keyword spamming. Try synonyms, similar/related words, and plural and singular forms of the word.

3. Use keywords in the external link anchor on the actual URLs of the Web pages and on your Web pages. This will help establish keyword relevancy for SEO.

4. Use keywords to create unique Meta descriptions. Try to keep each Meta description under about 160 characters. Although this will have minimal impact on your keyword rankings, the Meta description will be under your title in SERPs and it could therefore improve the click through rate. 5. Use Headline tags to break down your content. These tags start with <H1> and end with <H6>. Use CSS for styling. Include your keyword in the Headline tags. 

6. Use a keyword in the title of all the images used and also in the Alt property and the caption of the image.

7. Have at least one image per Web page. The image should be relevant to the targeted keyword on the Web page. The image could be a statistic, a graphic, or a visual representation of the topic.

8. Use keywords in bolded text (whose syntax is keyword) and in italics (whose syntax is keyword).

9. Use keywords in lists, be they unordered or numbered.

10. Try to ensure that the page copy is at least a hundred words long. The best pages that rank well for organic SEO are typically over 200 words long.

Well there you have it. Your ten essential SEO copywriting tips. If you have any additional tips that you'd like to add, let us know in the comments section below.


3 Essentials to Optimize Your Blog Posts

Most great blog posts rank naturally, purely because they provide exceptional content. However there's a few ways in which you can better optimize your blog posts for great search engine visibility and click-through rates.

You'll first want to pinpoint the keyword target that best portrays your blog post and the type of traffic you'd like to gain from the search engines. After you done a little research on the ideal keyword target, then you can begin tailoring and optimizing your blog post accordingly. Below are three essentials techniques to optimize blog posts for better rankings.

1. Optimize Your Blog Post's Page Title & Meta Description

The page title is a critical content element that holds significant weight in establishing keyword relevancy for a webpage. The page title is what shows-up as the main link for each listing in the organic search results. Because of this, it's important to include your keyword target in the page title.

Content Optimization

Although there's a lot of debate over whether the Meta description actually offers keyword value for optimization, the words that a person uses in their search phrase will appear in bold in the Meta Description. So regardless of keyword value, it's still advantageous to use our keyword targets in some manner in the Meta description.

Google and most other major search engines only display about 160 characters of the Meta description. So in addition to keeping it concise, strive to convey value and uniqueness in what your blog post is about. When search engine users read a compelling Meta description, they are far more apt to click into your post (boosting your click-through rate.)

2. Optimize Your Blog Post's Images and Videos

Whether you're using a video or an image, rich media of the like can be optimized to establish greater keyword relevancy on the blog post. The trick is to perform this optimization prior to uploading the media to either your blog post or video host, such as YouTube.

Before uploading the media, right click the file and select "properties" near the bottom. In addition to the file's title, you can open the details tab and keyword optimize the file's subject, tags, and comments. This will help you optimize your blog posts for better rankings in Google search, as well as your media for Google Images.

3. Optimize Your Blog Post with Authorship

If you are still not on Google+ yet, then I suggest you create an account as soon as possible. In essence, Google+ can have direct impact your blog posts' keyword rankings and search engine exposure. This is becoming especially important with respect to Author Rank.

In addition to helping you share your content, optimizing your web presence on Google+ can help you establish authorship in your blog posts and other content that you produce.

Observe the image below. Although the blog post ranking in the #3 spot is not on top of the rankings, the fact that it's showing the authorship rich snippet makes it far more obvious to the eye.

Google Plus

In order to generate this powerful rich snippet, include a link to your Google+ profile page toward the end of the blog post (typically in the author byline.) What's critical is that you include ?rel=author at the end of the URL. This tells Google that you are the author of this blog post, and will generate the image rich snippet as a result.

These are just a few ways you can gain some momentum with your blogging and content marketing. By optimizing your blog posts using these simple practices, you can better your chances of seeing your content in the search results. The true driver, however, is creating amazing content that naturally gets shared and linked to be your audience.


How To Optimize A Webpage for Greater SEO Performance

Optimize a WebpageSearch engine optimization (SEO) is really not all that difficult when you learn the fundamental. There are two core categories to planning and executing a successful SEO strategy. The first is on-page SEO, which consists of all the optimization tasks that occur on the actual webpage itself. The second component is off-page SEO, which includes all activity that occurs off from the website.


Off-page SEO, such as link building, content sharing, and social media marketing, helps to make a site more popular and credible in the search engines. Although this portion of search engine optimization has become the most powerful and legitimate means to attain higher rankings, on-page SEO is still extremely important to maximize your search engine potential.

In part I of this series, we will focus our attention toward the on-page SEO elements that contribute to greater prominence in the search engines.

A Note Before We Get Started

We will assume that our keyword research has been completed and that we have pinpointed our primary and secondary keyword targets, as well as a couple keyword variations. Our primary keyword target (PKT) will be "house sitters in San Francisco" and two secondary keyword targets (SKT's) will be "San Francsico house sitting" and "experienced house sitters in San Francisco"

Content is the emphasis of on-page SEO. In essence, the combinations of words we choose to use, and the places in which we include those word combinations, is the underlying thesis to optimizing a webpage. Below we break apart each of the areas on (but rather off the visible) webpage that have SEO value, and we show you just how to populate those areas according to your keyword targets.

Keyword-friendly URL's are a Must

An on-page SEO element that has considerable correlation to the keyword relevancy of a webpage is its URL. The URL name should include primary keywords whenever possible, however it is important to include only core keywords and avoid lengthy, drawn-out URL names.

For our webpage on "house sitters in San Francisco," these four words in URL will help make the page relevant on our primary keyword target. We could include the word "experienced" to further hone in on our secondary keyword target, however it's often best to keep URL short and tight. This also leaves the door open if we wanted to write an article about the value in hiring experiened house sitters in San Francisco, or something along those lines.

Writing an Optimized Page Title

The page title shows up in the search engine results page as the main headline. The page title is also an important factor in establishing keyword relevancy and optimizing a webpage. In essence, the title of the page tells the search engines what the page is all about. It also serves as the main headline in the search results.

Always include the primary keyword target in the page title, and preferably in its exact phrase match. Without taking the page title too long (under 70 characters is SEO best practices, include verbaiage from any SKT's that might be logical.

San Francisco House Sitters

{include image "San Francisco House Sitters" Add image Link to: }

A solid page title for our homepage would be "San Francisco House Sitters | Trusted House Sitters: Paloma & Tyler". Here we include both PKT and SKT variations using "San Francisco," "House Sitting," and "House Sitters." The page title is also personalized with two people's names, which might intice an active homeowner seeking trusted house sitters to click the listing. Additionally, the page title is 68 characters long and appears nicely in Google's search results.

Writing Meta Descriptions for Keyword Inclusion & Creativity

The meta description, located just below the page title in the search results, should not only include the PKT (and the SKT if it fits nicely,) but should also be compelling enough to entice searchers to click into your webpage.

This is your chance to communicate to your target market before they take action. For this reason, good meta descriptions include a balance of keywords (which will be in bold) and deliver a message that captures a searcher's interests.

Most SEO professionals will agree that including the PTK as early as possible in the meta description is best practices. Some will even place the PTK as the first sentence for that reason, however there are creative ways to achieve this without simply keyword stuffing.

An example of an optimized meta description based on our keyword targets is "Seeking someone for house sitting in San Francisco? Paloma & Tyler are experienced, dependable, trustworthy pet and house sitters serving the Bay Area."

Notice in this example how we immediately include the PTK early in the meta description, and later include a couple keyword variations. Additionally, this example hints at what the webpage is about and offers an enticing lure (e.g. not only are they "experienced, dependable, trustworthy pet and house sitters," but they are also "pet sitters," too.)

This sums-up the major off-page elements of on-site SEO. As you can see, the URL, Page Title, and Meta Description of a webpage is all very aligned with respect to the primary and secondary keyword targets. The next phase centers on writing content that describes the page. In addition to writing page copy that's somewhat keyword-rich, is helps to properly use headers, strong tags, internal linking, and other aspect.

Creative SEO companies and service providers will stay aligned with these practices. Stay tuned for Part II of How To Optimize A Webpage for Greater SEO Performance" in the coming days!


Technical SEO: How to Leverage HTML for Better Rankings

Technical Website OptimizationEvery webmaster wants his website to generate more traffic, and increase conversion rate. Both these aspects of a website represent better growth opportunities. This is where Search Engine Optimization comes to play. However, a lot of webmasters fail to understand the essentials of technical SEO.

Since usability is directly related to user interface of the website, users can see the result of a web browser’s interpretation of the HTML code, and not the code itself. HTML can be used to improve your website’s usability and rankings. This post will discuss how you can leverage HTML code and technical SEO to realize gains in your website’s search engine rankings.


This is considered to be the most important aspect of the HTML structure of a website from a technical SEO perspective. In this section, you need to insert title tags, meta description, and search engine analytics code. In addition to this, the head tag uses other crucial tags, including meta tags and canonical tags. The Head tag needs to be relevant to the content and purpose of your website. It should not be general or random.


Unlike the good old days, you can’t just stuff the title tag with some random keywords to attract more traffic. Search engines also display the content of the title tag as a clickable headline on Search Engine Results Pages. Moreover, the title tag is also used to determine the subject of your web page.

The primary reason is that search engine crawlers or spiders analyze the content on your page title, and translate the page topic. Due to this, the content of the title tag needs to be relevant to the content on your web page. If you consider this simple rule, the title tag will provide you with an optimized title tag.

Meta Description

Search engines tend to retrieve the web content placed in meta description tags. This content is displayed as the description in Search Engine Results Pages. It is worth mentioning that the length of description content in SERPs varies with search engines. Thus, you should try not to exceed 160 characters. The presence of meta description can help you attract more traffic. You will also grab users’ attention.


A canonical page is a set of pages with similar content. In case your website has some pages with similar content, you don’t need to keep making changes to every page. Setting a URL as canonical can help you overcome the problem of similar content in your website. It is important to understand that duplicate content is penalized by search engines.


Links are extremely important for technical SEO. With XML site maps, links represent the standard way in which crawlers index and locate web pages. In order to determine the basic value of the links, Google uses link juice, or the Page Rank of the linking domain. Thus, links need to be search engine friendly. They should be descriptive with keywords and a complete title attribute.

Besides these simple SEO elements, there are many other ways to leverage HTML for better rankings. You can need to focus on every aspect of your website. Successful website optimization for companies depends on an integrated approach towards HTML, web design and other elements.


5 SEO Mistakes That Limit Your Site's Ranking Potential

SEO mistakesWith the updates Google keeps making to its search engines algorithms, it can be difficult to stay updated with best practices for SEO. However, there are a number of basic SEO mistakes that limit your site’s ranking potential, no matter how much Google change its ranking equations. We all make mistakes but it is ideal to learn from them. Even the smallest mistakes on your website can cause a dramatic drop in ranking. This can translate in lost traffic and money as bad SEO means less business prospects.

It is true that different online businesses have different audiences and target niches, but all of them should avoid making some basic mistakes. Here’s an overview of the 5 most common SEO mistakes and advice on how to avoid them.

1. Not enough text content throughout the site (or too much image-based text which spiders can't crawl) Google gives priority to contents that discuss about recurring important events and hot or new topics within a specific niche. You need to come up with the hottest topics for your readers. Make sure your content is original and useful. High quality content can ensure you a high ranking in search engine results. Take care to not use too much image based text on your website, which spiders can’t crawl.

In order to maintain a strong online presence, you will need to keep updating your website regularly with fresh new contents at least two to three times a week. Also keep a balance between optimizing your content for SEO and keeping it interesting and useful for your readers. You should never use SEO techniques at the expense of your readers.

2. Missing HTML and XML sitemaps You need to pay attention to your website’s HTML code and XML sitemaps. Missing optimized HTML and XML sitemaps will make your web pages harder to crawl by search engines spiders and will result in not being indexed and ranked. Most SEO firms will note this mistake immediately upon conducting a site SEO audit service for a site.

3. Using flash media and heavy media files The search engines’ spider and robot programs are crawling your site in order to index its content and get it ranked. However, if you use heavy media files and flash media, the search engine’s spiders will not be able to accurately index your website. Overuse of images, Javascript and other code elements and flash animations prevent proper indexing of your website.

4. Duplicate or blank page titles and meta descriptions Duplicate or blank page titles and meta descriptions can also affect your search engine ranking. They will also affect your website’s functionality. If visitors cannot reach your content because of no title or page description then your site will certainly not be user friendly. If you forget to add title and meta tags you are wasting both your money and your time.

You need to use tags for each article on your website should, even if they are not generating so much traffic as other SEO copywriting techniques. Your tile tags should be optimized with you target keywords. This way search engines and your visitors will know what your content is all about. Meta tags also serve as an advertisement to entice visitors to read your whole content. By combining these two you will attract more visitors.

Your meta tag should limit to 160 characters and your title tag should limit to 60 characters, for best visibility on search engines. In order to avoid duplication you should only use your website name on generic web pages such as “Contact” or “About”. In order to boost click-through rates try to avoid keyword stuffing and ensure that you post unique contents for each tag.

5. Not installing Google Analytics or Webmaster Tools (for analysis and performance tracking) Regardless if you have a blog or an ecommerce business, it is important to track your website’s performance. Google Analytics or Webmaster Tools can help you in analysis and performance tracking. If your keywords are too broad or too competitive you may not achieve the desired ranking. With the help of the keyword analytics tools you will be able to choose the best keywords for your website’s content.


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