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Better Business Advertising With QR Codes

For marketers and entrepreneurs alike, implementing QR codes is extremely easy and sometimes a great pursuit to improve profitability.

Creating QR codes are very low-cost, simple to create, and implement. QR codes are on the leading edge of business marketing, offering something new and innovative to enhance a business.

So Why Use QR Codes for Business Advertising?

Based on research conducted by Google, about 90% of all smartphone users are searching for a website or a phone number for something that they plan to act upon (or purchase.) This means that being ready for such impulse mobile searches can result in a better stream of business.

By the end of this year, Smartphone owners are anticipated to double. As a result, preparing your marketing strategies around mobile marketing is further essential. QR codes are quick and cheap way to start.

How to Use QR Codes to Advertise Your Business

QR codes carry a number of uses. They simply act as links and can direct smartphone users to just about any webpage or promotion. In fact, QR codes are common on basic materials and publications, such as business cards.

QR codes are said to increase the response rate of direct advertising campaigns. So for tangible retailers, placing QR codes in the store so that customers can easily view and scan them can really help promote certain products. This can help get rid of lingering inventory, among other things.

In addition, QR codes are very effective on print ads. This allows consumers to go from ad to webpage in a quick scan. Such "calls to action" are revolutionizing the way we do marketing.

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Content Will Win The Organic SEO Game in 2012

Quality, highly relevant content is an essential aspect of the SEO game. Gone are the days when keyword stuffing could produce higher organic search rankings.

After Google released its Panda update in 2011, many websites were penalized due to overly keyword-stuffed content. Now websites are focusing on link building, which is considered the greatest factor to better search engine placement.

+1's Will Slowly Replace Backlinks 

Just like copy was abused with mind boggling word repetition, now link building is becoming an automated and unnatural sub-service to organic SEO. In short, the web will soon be scummed up by way of "gray hat" link building.

So what does this mean for the organic SEO game of 2011?

Backlinks will soon loose their credibility to Google "+1's," and relevant, compelling copy will be MVP. 

Think about it. What better way for Google to overcome poor quality websites holding top rankings on competitive SERPs?

The answer is by hinging a ranking system based on its own in-house mechanism: The Google+ social network.

In addition, what better way for Google to take over Facebook?

SEO and Internet marketing are two very influential practices, especially upon the masses. Once one hundred Google +1's replace the the PR4 backlink, the professionals of the media world will be swaying society that if your not on Google+, your not in "the game."

Moving Forward

So how does a website prepare for this momentous shift in 2012?

It all comes back to content and how well it is marketed.

The strongest of the organic SEO strategies will include masterful content marketing combined with a spread of social media.

In essence, for businesses to catch the big fish, they must lure in the +1's by compelling users with their awesome content.

Rank on.

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Advantages of the New Google Analytics

The new version of Google Analytics has been available in Beta for some time. Now, the new Google Analytics platform has finally become universal to all accounts.

According to Google, there are several improvements in the new version's interface. In essence, the new Google Analytics provides a few extra tools that can help SEO professionals and Internet marketers realize many advantages.

Advantages of the New Analytics

The new Google Analytics interface looks a lot more "platform-orientated," and features a cleaner and less overwhelming look and feel. One of the greatest advantages to the new Analytics interface is the ability to keep a custom report open while viewing other accounts without returning the dashboard every time.

In addition, Google emphasizes three major improvements of the new Analytics: 

  • A completely redesigned platform that offers significantly new functionality and features.
  • A streamlined interface that makes it easier for users to access all the information they need.
  • Faster and expanded reporting capabilities.

New Analytics Reporting Features

The new version of Google Analytics was designed to offer additional reporting capabilities for new marketing demands. Some of the new features of Google Analytics include:

Mobile Reporting

The number of Internet users that are searching from mobile devices is growing fast. The new Analytics offers a clear picture of how mobile visitors are interacting with a website.

This information is invaluable, for it allows marketers to determine just how mobile-friendly certain pages are on a website. Experts can gauge how mobile-friendly aspects of the their site are by stacking up metrics like Time on Site and Bounce Rate to how well a webpage appears from certain mobile devices. This can lead to opportunities for mobile optimization as well as mobile marketing.

Real-Time Reporting

The real-time reporting tool of the new Google Analytics allows you to view stats on what is happening at a certain moment on your website. Real-time reporting offers continuous updating, which can be very useful for Internet marketers monitoring campaigns live advertising campaigns. This allows for more timely executions of new ideas and strategies.

Flow Visualization

This newly designed graphic tool shows you exactly how your visitors navigate through your website. Before, it was a little harder to access this data, but with this feature of the new Google Analytics, the data is easier to visualize and understand.

The flow visualization allows you to see the journey your visitors took while on your website. Additionally, the data displays demographic information and the traffic sources of each visitor. This is an amazing tool for Internet marketers, because it will enable them to learn and better focus their efforts with respect to the nature of the market.

This new Google Analytics version is faster, more insightful, and much more intuitive than ever before. It represents an amazing tool for improving the Internet marketing strategies of a website, and it helps marketers get a deeper idea of their true customers.

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GeoSurf for Internet Marketing

Surf the Web from anywhere in the globe with GeoSurf. Well, sort of...

What is GeoSurf

GeoSurf is a convenient tool that enables users to view web content as it is displayed in many areas throughout the globe. Once installed, the GeoSurf toolbar can be seen on the user's web browser, allowing for easy selection of the desired geographic region.

GeoSurf ranks as one of the best proxy server networks with dependable severs in eighty major countries. This means people can browse the Internet as if they were in one of the eighty different locations. This offers a number of great advantages for Internet marketers.

Internet Marketing Advantages of GeoSurf

Internet marketing is often global endeavor for many businesses. GeoSurf allows marketers to view and analyze their marketing efforts on a per country basis. This can be ideal for troubleshooting poor ad performance in specific global markets.

For instance, if one ad is working in China, but is not working in France, one might tweak or drop the ad to save on impression share. In addition to analyzing a user's own marketing efforts, GeoSurf is a great tool to assess competitors’ global marketing efforts.

Some of the greatest insights can come from the competition. With GeoSurf, users can see what exactly their competitors are doing in order to cater to their target markets around the world. Perhaps a certain tone of ad copy works better, or maybe certain regions are turned-on by images and colors that reflect their culture. The opportunities to analyze in make adjustments are powerful with GeoSurf.

Affiliate Marketing & Website Content

Aside from online ads, GeoSurf provides information that allows marketers to make simple yet crucial adjustments to their affiliate marketing efforts. Here, getting a read on the target market, and assessing the ROI based on potential impressions and/or click-throughs is key.

In addition, GeoSurf enables affiliate marketers to gauge their ad effectiveness in specific global marketers. Ineffective ads can be easily dropped and dollars can be saved thanks to the features of GeoSurf.

Also cool about this handy tool is the ability track campaigns, affiliates, as well as competitors. GeoSurf offers many additional resources to give your global Internet marketing efforts at huge boost.

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What's This SoLoMo Marketing All About?

You down with SoLoMo? Not sure what SoLoMo means?

SoLoMo Defined

SoLoMo is the new buzzword taking storm in the marketing world. It's a creative combination of marketing through Social, Local, and Mobile mediums.

It is a slight spin on the once popular "hyperlocal" SEO approach, but with a little social media blended in. SoLoMo shows great potential for businesses to promote their offers, and it's also an easy method for customers to get highly-relevant search results specifically for their local area.

SoLoMo Described

SoLoMo marketing is a novel concept of providing smartphone users access to locally-focused promotions and store offerings through mobile search based on their current location.

For example, if you are craving some Donuts while walking with your friends in town, SoLoMo-based apps on a mobile device can provide instant results and locations of Donut shops in your vicinity. In some SoLoMo apps, you can even see if your friends are available on the same location through Google Places or Foursquare's check-in system.

This is a very innovative way of connecting with customers in a more personalized and location-centric manner. It is also a great opportunity for businesses both large and small to promote offers, discounts, and coupons as customers seek the types of products and services they offer online.

FourSquare has an overall strategy of offering deals based on the geographic proximity of the customers using FourSquare apps for checking in to various location. They have multipronged approach of discovering what’s nearby based on local user's check-ins, and can offer discounts to incentives to loyal shoppers or those who are simply looking for a particular business. They implement cool incentives like free parking of the company's “Mayor.”

In summary, SoLoMo is a boon for businesses to offer deals for customers based on their social habits and local relevance - all by tapping into the intelligence of smartphones.

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The Booming Growth of Google+

In October of 2011, Google+, a 4 month old social networking platform from Google, had a reported 40 million users. Jump to January 2012 and Google+ now has over 90 million active users, with hopes to grow to 100 million by the end of February.

Although this is great news for Google, the question everyone is asking is how did the company more than double its number of users in so little time?

The only answer that analysts have for this immense growth in Google+ is of the heavy implementation of Google+ in all of Google’s activities. As Google has recently launched its "Search Plus Your World" feature, which adds personally-oriented search results based on your Google+ profile, its content, and your behaviors.

This has spawned a lot more traffic for Google+, as users (or members of one's circle) post anything from profile updates to photos and links (with the similar keyword references as your search query) will likely appear in the "personal" search engine results. This has led to a lot of mixed emotions amongst other popular social networking platforms and online business models.

More Promotional Push From Google

But the "Search Plus Your World" hasn’t been the only attempt from Google to rake in new users to its growing social networking site. Google has also made it mandatory for all new Google Gmail users to create a Google+ account to be able to complete the creation of a Gmail account. This has led to an immense amount of unhappy users who feel like they have been bullied by the search engine giant into creating a Google+ account.

In addition to online-based promotions and incentives, Google has also taken its marketing efforts to television audiences. During prime time TV, it is not uncommon to see television ads about Google that target both consumers and businesses. Such ads highlight the advantages of having "circles" in your social network, or for businesses, the opportunities to connect with consumers on a more social-friendly format.

With this much push from the search engine giant to get Google+ afloat, it makes sense how quickly Google+ gained over 90 million users. And at this rate it seems likely that Google+ will get the estimated 300-400 million users it yearns for by the end of the year.

But how many will truly be glued to Google+ like they are Facebook or Twitter? And although Google does say that 60% of Google+ users are engaged daily and 80% weekly. Google forgot to mention that it counts anyone who signs into their Google account which is tied to Gmail, Google+, YouTube and iGoogle (along with many others) as an active Google+ user.

It will be an interesting future for Google+, and here at Increase Your Rank, we'll keep you informed as Google continues on its path of extraordinary growth.

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Elements of Righteous Business Blogging

Business blogging is the modern way of building your brand by sharing knowledge, insights, and providing commentary about the things you specialize in.

Blogging has become an effective medium for businesses to attract customers and generate leads. Many organizations rope in their key executives and technical experts to write (or provide insights to writer) for their blog in an effort to generate a positive impression and instill confidence in customers.

Advantages of Blogging

Whether for a law firm or ecommerce store, the benefits of blogging offer a number of advantages and opportunities. Below are some of the key advantages of business blogging:

Increase Inbound Traffic

Blog topics can include a wide range of relevant topics, such as the latest updates on a product or service, news on recent occurrences, or commentary on emerging technologies by the subject matter experts.

To promote more inbound traffic to a blog, and thus to your site, blog posts can be linked through ads or social network tools like Twitter and Facebook. Most organizations should considering creating a Twitter page or a Facebook business page for two reasons: to build links to their blogs and to share their blog stories with a relevant following.

Market watchers, analysts and customers are solid sources of inbound traffic if the blogs are up-to-date and the content is compelling and contains useful information. For this reason, it is not only important to market your blog well, but also generate great copy that users can appreciate.

Promote Brands

Blogs can promote your brand with ease. They are the natural choice for advertising your brand by providing valuable knowledge on your products and services to your target audience. You can build the brand image by creating more buzz around the products, services, and offerings by creative ways including videos on product demos, commentary and white board sessions.

A solid blog with popular following is a brand by itself. In addition, blogging habits are niche by itself, because they underscore the building and promoting of the brands.

Creating a Fan Following

Blogs can generate a list of followers as users subscribe to feeds (such as RSS.) Blogs which are simple, intuitive and useful for the online community, generate positive word of mouth for an organization. Thanks to advent of social bookmarking tools, a business blogs can be easily shared and bookmarked with other users.

This creates lot of readers through positive recommendations and the blog by itself becomes a great resource among Internet users. In summary, business blogging offers differentiation and a niche for organizations to create a positive brand image and provide consumer enlightenment.

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The Magic of Content Marketing

Content is king on the Internet, hence why it is very important to use it in the right manner to market your products or services. Content writing is a very crucial aspect of Internet marketing, and if you can't get your content right, then you are likely to struggle with your online business efforts. 

Article writing is one of the most effective ways of inviting customers toward your product or service. The Internet is a repository of splendid article directories. These are quite popular among Internet marketers because this is an easy way to connect with highly relevant consumers, and in a very economical way.

Article marketing helps an Internet marketer in two ways. First, writing optimized articles can help build links to your website, and thus making it more popular and found in the search engines. Secondly, well-written articles about your product or service can further establish trust and reputation for your business. A compelling article can make you seem like an expert in your field, and thus motivate readers to learn more (by visiting your website.)

Content marketing can be performed through writing press releases too. It is said that a press release can reach the potential buyers in a telling manner. That is, instead of boasting your product or service, your tone is more neutral and simply explains "what is."

Many Internet marketers are realizing the innate marketing power of press releases to generate more leads to their products or services. That said, make genuine use of the writing press releases, and explore some of the most popular press release publication sites that can make the most of your content, such as PRWeb and PRNewswire.

Content marketing can improve the popularity of your website to a great extent. Not only can your search engine rankings get a boost from the links built in your content, but the content that you publish is promotion piece in itself for curious readers.

Search engines have a flair for well-written, unique, and highly-relevant content. So as you move forward with your content marketing efforts, write to the reader and focus on the value you can provide them with your content.

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4 Recent Facebook Changes that Impact Brands

Social media marketing has introduced many opportunities in the way companies conduct business, with Facebook being one the biggest players in the social media arena. 

You can easily reach out to your potential customers and advertise your products to existing customers through your Facebook page. Lately, Facebook has introduced new changes that have made it easier for business owners and brand marketers to obtain maximum benefits from the Facebook platform. Below we highlight 4 recent Facebook changes that can heavily impact businesses and their social brand presence.

Expanded Profile Eye Candy

Facebook has allowed brands to change the appearance of their profile image, similar to the new Facebook Timeline format. Profile images for businesses are now much more prominent and clearly visible by those who visit a brand's page. 

For business storefronts, the cover image can display the building where it is located, which may help in directing customers to a store. This can be highly advantageous for small business in bustling metropolitan areas.

Alternatively, some businesses use this large banner space on their Facebook page for copy, such as a company's slogan or message to visitors. This can help to engrave those catchy phrases and jingles into the minds of the target market.

Some creative companies use this space to showcase products and services to entice visitors, or give newbie’s an idea of what the brand is all about. The trick is to get creative and use this vast profile image space to really highlight what the brand stands for.

Highlighted Posts

Facebook has changed the way business posts appear on individual user timelines. If a business uploads a video or link, followers will be able to view it without clicking into a new page.

Now, brands can highlight posts that are of the utmost importance for easy viewing access for visitors who land on the page. In essence, highlighted posts help businesses communicate their focal messages both faster and more efficiently.

Brand Milestones

Brands can now share company "milestones" with their Facebook followers. Facebook milestones are simply events or points in time that are significant to the brand or business, and now Facebook has made it easier for companies to update and thus notify followers of such events.

Once the marketer of business selects the milestone option from the brand's Facebook page, Facebook takes that individual through the entire process smoothly and without complications. From there, he or she can fill in the template that appears on the page, and upload any relevant photos to share with fans.

Facebook Offers

Businesses can now share special offers through their branded Facebook page. Facebook has introduced an option for "offers" where companies can send messages about new or currently available discounts, promotions, or seasonal sales. 

In essence, social media marketing has never been simpler. Savvy marketers make use of the newsfeed and inform followers on these available offers. This could quite possibly be the most cost-effective form for advertising and promotion for a small business.

Businesses and brands of all types need to take advantage of the new Facebook changes. Spend time on your business's Facebook page and ensure that your existing customers as well as potential customers learn about your brand and all it stands for. Get creative and exploit the benefits of these recent Facebook changes.

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Web Marketing Profession Steering Toward Consolidation

The direction of internet marketing industry has been changing upon several global factors and trends. It is speculated that web marketers will soon start consolidating their niche specialties into more full-service providers.

Most marketers have been working in specific niche since years, but now clients demand a wide range of services offered under a single hood, this requirement has led to the concept of consolidation. Larger clients don't want their web services (such as website design services, search engine optimization services, content writing services etc.) spread out amongst many providers. Most clients want these services conveniently provided from a single source.

M & A Toward New Web Marketing Models

To meet the increased demands of customers, internet marketing companies have two options.

The very first option is to merge with other small companies offering different services and form a larger more viable company. This option shall be highly useful for companies that work in a specific niche.

The second option is of acquisition of small sized firms by large ones, this shall help large companies to get empowered with the skills and services lacked by them. With large enterprises we don't mean giants like Google or Yahoo. A large firm could be one that offers web design, web development, and software development skills, but lacks associated skills such as copywriting or SEO.

To get the two latter services under its list of expertise, the web design company can acquire one or two companies that offer such services. Simply hiring a SEO and copywriting expert won't be sufficient for the large scale business of the acquiring firm. In one way or the other, internet and search engine marketing companies may have to change the way they work. Different approaches can be used for merging with different small companies; it can even be collaboration between two companies working in different parts of the globe.

A number of European and American firms have collaborated with small companies of good caliber in Asia; this helps them to get expert services at a very small cost.

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