Depending on your local market, increasing your business's Google local ranking can be a challenging endeavor. In addition to the on-page factors, such as reviews, content, and other elements worthy of Google+ optimization, off-site variables play a huge role in determine Google local rankings.
The biggest off-site variable is citations. These are simply referrences (or links to be specific) from other websites, such as directories. Submitting your local business to directories (particularly trusted and relevant directories,) is the best way to earn citations to your website.
In short, the more citations your business has on other credible websites and directories, the more value and credibility Google sees in your business. When all things jive, Google will honor your local business listing with a higher ranking in it's Google local search rankings.
This is some seriously valuable advertising exposure. And you can get there with the right direction. But even with minimal direction, you can capitalize on using these directories for quality citations.
In addition to the local SEO value of doing directory submissions, each listing you create is one more opportunity to be found on the web. It may seem like a lot of effort creating a business listing for each of these sites. Just shoot for one per day, and before you know it, the project will be complete.
About the Author Tyler Tafelsky is an organic SEO expert with a high degree of focus in local search marketing and social media engagement. You can learn more by connecting with Tyler on Google+, or following Tyler on Twitter.
In contemporary times, social media has garnered strong attention from the internet crowd and is now an integral part of the web experience. It's the spot where the entire professional and consumer community gathers to discuss, share ideas, tips so as to enhance their personal skills as well as to stay updated on latest trends.
Among them, Google+ is a distinct social platform built to organize the niche community and ever since its launch, the website continues to attract more popularity with a growing user base. Know how Google+ can ideally boost your company's web presence and create a digital identity for the service or product that you offer.
Professionals and people who have carved an authoritative niche on Google+ are considered influencers. With time, they would have built a steady audience stream and when they voice their opinion, a great percentage of the users will heed to their words. Find places where influencers are and promote topics which is relevant to your product or service. Share useful content and try to encircle influencers! If found noteworthy, recruited influencers might actually share your content, thus offering you better exposure in front of new audiences.
Social networking is all about communities. The more active you keep your company's page, the more wider your web presence will become. One of the primary advantages of using such community pages is that they will be filled with people of similar interests. All you have to do is find all relevant areas and start participating in the conversation. Before you expect business growth, be a good contributor because forum pages respect only those who contribute.
Google+ pages are relatively popular because they offer a new interface and the platform is considered to be more a professional social networking community which is ideal for expanding your business horizons. Use the right cover image, choose your words perfectly and create a page that ideally captures your company's goals to increase your web presence. This is a critical aspect of Google+ local optimization.
Both the services are provided by the search engine company Google and your activity on Google+ will be your first step towards creating a powerful web presence in the video community. YouTube is loved by one and all, thus making it the best way to promote your product or service in an impressive style. You can boost your videos indirectly from here.
By now, if you are using the internet for a long time, you will already know the fact that Google Maps is the one stop source for billions around the globe. In May 2012, Google converted all local listings as Google+ local listings. If your company has a page and profile, your web presence can be much high in your area. Upload photos, run contests and be active to stay ahead.
By far, Google is the most widely used search engine around the globe. The updates you post on your Google+ page is most likely to appear easier in results which will pave way for a stronger web presence for your company. It's another prominent benefit to take advantage of.
With a comprehensive list of services under their control, Google+ is becoming the best platform for promoting companies than a social networking website because of the tactical advantage it offers to optimize your company's web presence.continue...
Just recently, a study was conducted to gather information about the primary cause of most offline purchases. This study was conducted by Neustar Localeze, 15 Miles, and ComScore. The survey is currently in its 7th year, and involves over 5,000 adults living in the United States. The subjects of this study were individuals who had conducted local mobile searches in the last 12 months.
The study also captured behavioral data examining search behavior across popular search engines like Google, local directory websites, portals and yellow pages. A huge amount of data regarding consumer attitudes and behavior was acquired by this study focusing on local mobile search.
According to the study, almost 96% PC owners regularly conduct local searches. On the other hand, the percentage of mobile owners conducting local searches is 79%, while 81% tablet owners conduct these searches regularly. In the last one year, satisfaction rate across different device categories has declined.
PCs had the highest satisfaction rate, followed by tablets and mobiles. PCs were preferred devices for most users. However, people who wanted information on the go preferred a mobile search.
The primary reason for people to conduct a local search was to find a particular business. The second most common reason for a search was to find a specific business with a desired service or product. Hence, while most local searches have been looking for a particular name in mind, others were considering a specific business.
According to ComScore, more than 50% of restaurant, service and travel searches were focused on a particular business from which customers had purchased before. The advertising and marketing implications of the study’s findings are quite obvious.
Devices across the three categories are used in equal proportions for particular business lookups, service or product comparisons, and even purchases. There’s no surprise that a mobile search is conducted more for specific business lookups than being used for purchases. Moreover, the frequency of using these devices also varies throughout the purchase cycle.
Almost 80% of all local mobile searches were converted into purchases. In fact, about 90% of these purchases were conducted in a physical store (73%) or on the mobile (16%) as compared to only 11$ online. Over three-fourths (76%) of these purchases occurred on the same day. In fact, most of them (63%) were made within a few hours. However, purchasing time varied by degree of consideration and category involved.
According to the study, the top categories for a local search were consistent across different platforms. Restaurants were the most common or largest search category, except on small-screen tablets. In essence, the study was indicator of the importance of local SEO for small businesses with geographically-relevant target markets.
The study also showed that more younger users are inclined to use smartphones and tablets than older users. The senior demographic of the audience still prefers a desktop over a mobile search. However, the overall picture is a bit different. The total audience has been becoming multi-platform. Around 40% of the subjects in the study used multiple devices for local searches.
When you compare the data, the mobile only audience was 12%, while the PC only audience was 49%. The survey also included many different questions about navigation and mapping. There were also some questions about the kind of content users want to see displayed on maps. The most desirable content was hours of operation. Coupons and reviews were the next in the list.continue...
The former "7 pack" refers to the local search results in Google that are accompanied by the map and red push pins (often ranked from letters A-G). These listings, which appear above the organic listings and below the PPC ads, are now modified by the Google.
The common 7 pack of business listings, which includes the business name, address, phone number, and other relevant information when they are hovered over, has now been reduced to the 3 pack.
This change has been favorable to the Google in two ways. The local 3 Pack will be more conducive to the mobile environment. Secondly, the "carousel" 7 pack will be dropped out owing to its poor connections and relevance with the rest of the results in the search page.
In the current trend, it is important for the local search marketers and SEO's to adopt various strategies in their marketing that will comply with the new change of local packs by the Google. The three main steps involved to get appeared in the local pack includes, owing the Google+ business page, optimizing the Google+ page and building a location page on the website where readers can land at.
With the new change by the Google, it cannot be assured that the local internet marketers may find a place in the 3 packs during the search even when they are relevant. So, the local SEO's are required to make their websites optimized for local searches in order to sustain in the competing world. This is also important to get enough online traffic to the website. Some of the strategies of tackling with the new Google local 3 pack has been discussed in the next section.
The option of PPC will be helpful in that they are proven strategy to increase the online traffic for the local marketers websites. This is useful especially in the cases where the business websites need to find a place in the top sections of web search results. It is obvious that the local SEO would not be able to find a place in the limited 3 packs of the Google.
Local PPC may be the best alternative option for the local marketers to progress in their business. It is also worthwhile to note that the top search result that will be seen by the users will be the PPC ads. The 3 pack is supposed to be the second to be viewed. The organic results come third in the order in which the browsers see the results.
This order is unaffected even if the keyword makes the local website eligible to be placed in the top organic position. So, PPC is sure to help in the business progress for the local marketers and SEO's. If that doesn't shake things up for you local search marketing strategy, then scope some other non-traditional strategies and tips below.
The star ratings will play an important role for the local business people to boost their website traffic. Google has provided the option of selecting the businesses that are above certain ratings. The searchers are exposed to those businesses that have received high ratings from the customers. This could be the best strategy for the local marketers to grab more traffic to their websites.
If they are able to receive more ratings from the current customers, this can pave a way for their development. The sponsored results are also being considered as an alternative solution for displaying about the local businesses by the Google. These results will show up the various local marketers associated with a particular field.continue...
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