Among the first phases of the SEO process (after pinpointing the right keywords to optimize a site for) is determining which pages to build.
Building the blueprints of your website is extremely important for on-site SEO. By blueprints, I am referring to the overall site structure or internal navigation of the core optimized pages.
In essence, a website is somewhat like a book. The book can be organized with multiple levels of pages at varying degrees of page depth. When a core optimized page is supported by other related pages (often simply long-tail variations,) the core page will bolster even greater keyword relevancy.
Let me provide an example:
Mayoclinic.com is an extremely well optimized website. Notice in the image the layers of pages in the crumb trail.
Each page goes deeper on a more specific topic about fitness. All of these wonderful pages (as well as all of the wonderful content each page offers) surrounding the topic of ‘fitness,’ will help to support the keyword relevancy of the site around ‘fitness’ related keywords.
Here is another example:
Below is a website our team put together, WebPresenceGroup.net. We wanted to establish keyword relevancy around the keyword phrase “search engine optimization” (really tough keyword, we know, but our strategy goes far beyond that keyword target ;-)
Notice in the top navigation, the pages that expand out under Search Engine Optimization services are all sub-sets of the core practices of SEO, such as Video SEO, Local SEO, and SEO Copywriting.
The idea here is bolster a page optimized for a primary keyword with several pages optimized for related secondary keywords.
The organization of your optimized pages is key. Some website optimization companies will simply build out a ton of new pages without considering the page depth or internal structure. This is often the mark that separates the powerful optimizers from the weak.
In addition to organizing your pages for optimum keyword relevancy, it is also crucial to link your pages in a very strategic manner.
Again, keyword relevancy is the name of the game. Here you want to ensure that the pages that are being link together are somewhat related to one another. Furthermore, you will use optimized anchor text in the links that you build.
Here is an example of how we use optimized anchor text in the some of the internal links we have created on Web Presence Group.
This is a portion of the content on our Search Engine Optimization page. Notice how these two blocks of content focus on a particular sub-set of SEO and each have a keyword optimized link in the copy.
The content is relevant and therefore the optimized internal links and anchor text is relevant. This is known as contextual relevancy.
Putting together your optimized pages is like piecing together the pages of a book. Perhaps you are adding an optimized chapter to that book, or building a completely new website. Whatever your objectives are for SEO, the organization of your site’s content is imperative for keyword relevancy.continue...
Backlinking is an important and integral part when it comes to matters related to SEO. For your website to be competitive, you need quality backlinks. For this reason, the process of creating good backlinks is not child’s play. There are various limitations and risks involved.
'How do you overcome these hurdles?' The classic solution is to utilize directories. For you to be able to build proper backlinks for your SEO needs, directory submission is definitely the way to go!
You must practice caution when you are submitting your site to different directories. Not all directories are genuine and safe. You do not want Google penalizing your site for being in league with fraudulent directories. You want (and need) to use a credible, reliable, and functional directory.
Below are some of the best directories for quality SEO-friendly backlinks.
DMOZ is a well-known directory that has been up and running for a long time. This means that they have experience and expertise many new directories do not posses. This particular directory is viewed as the classic SEO directory. When you visit DMOZ.org, you will be directed to the directory homepage (with a PageRank 7 rating).
There are numerous categories listed on the DMOZ directory. All you have to do is select which category your website falls under. Once this has been accomplished, you can “submit site” and begin to reap the benefits of being on this directory. As time passes, you will have a backlink for your website that is functional, SEO friendly and simply splendid.
Whether your an ecommerce site or an epic entrepreneur, this is a high PR directory that delivers on all your SEO related needs. Elib.org has three main forms of submission. They are Basic, Express, and Sponsored. For those who are looking for additional links for their website profiles, the Sponsored submission is the best option.
You can have up to five additional backlinks when you use this option. Nothing good is free, so you have to pay some fess for all three options above. The first thing to do when you go to http://www.elib.org is to select the category that perfectly suits your website. You will also have to Find and place your website in the right location spot. After this is done, you can now begin journey of building your directory listing. You will be provided with the "Add URL" link to assist you in your backlinking activities.
Who does not know Yahoo! Directory? Practically no one. This directory is renowned for being professional and of impeccable high quality. This directory can assist your site when it comes to things like keyword ranking on other search engines like Bing, Yahoo, and Google.
Jumping on the bandwagon is however not a cheap affair. The cost per annum is $299. If you can manage to wiggle this amount out of your budget, then this directory is the right partner to have. On the directory’s retail section, there is the "suggest a site" option, which you can use to get the services of this directory. Your website will definitely benefit from being included in this directory. Just visit dir.yahoo.com to jump on board.
Now, the decision rests solely on your hands (or the specialties of an SEO expert.) There are many options out there, but practicing caution in your selection is the best way forward. Do not fall victim to sketchy directories. Use the best to get the best backlinks and SEO outcomes.continue...
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