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LinkedIn Updates for Enhanced Content Marketing

LinkedIn has recently release yet another set attractive updates for Internet marketers. These updates offer insightful tools in making the most out of user information and market data. With these new LinkedIn features, many marketers can better target their followers and improve their overall marketing strategies.

Targeted Updates

One of the recent LinkedIn updates is the Targeted Updates feature. When you set your personal statuses on your company page, anyone that you have been interacting with can automatically view your status. The targeted updates feature can automatically call the attention of those who can relate to a specific update, without having to wait for them to notice it.

So how does this update actually work? Company pages are expected to have at least one post administrator who manages the page. With the targeted updates feature of LinkedIn, the post administrator can automatically share important updates to a specific group of followers or audience at once. The admin simply needs to select a target audience which can be based on their company size, industry, function, seniority and geographic location.

Later after the update is posted, the admin can already have access to a number of data. This data shall include the number of targeted followers, the impressions, the clicks and the shares for that particular update. By being aware of this information, marketers can immediately see how their audience reacted and which ones considered your update to be relevant. This becomes a means to start a conversation wherein anyone can instantly share their impression and thoughts on a specific matter of discussion.

Follower Statistics

Another LinkedIn update is the Follower Statistics. This is an additional tab to your company page statistics, which simply shows your followers' demographics. The data will reflect the number of total followers you have, the number of recent followers for the last 7 days, and the average impressions and engagement levels of you LinkedIn updates.

Both of these LinkedIn features offer relevant information that can be used effectively to make more productive marketing decisions. With the Targeted Updates and Follower Statistics features, every company page can be built in such a way that will guarantee to attract a specific audience or group of followers.

With this information, you will know which updates should be shared to who and when. This will allow you to monitor the progress that you made in your company page. Furthermore, this will let you realize what actions you need to take in order to enhance these developments for the betterment of the company that you are promoting. If these features are used wisely, select content can be targeted to the right set of eyes, and thus your content and Internet marketing efforts may be more impactful.


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