Planning and executing effective marketing strategies tends to be a challenge for most small businesses. However, one approach that offers an amazing ROI for small business marketing is social media.
Whether you would like to employ simple strategies or would rather make use of advanced strategies, there are numerous market efforts you could pursue by leveraging social media. This includes choosing the right social media marketing platforms, as well as the how you use each of them.
Below we offer six social media marketing strategies for small businesses.
The greatest advantage of Facebook is that it offers cheap marketing opportunities for smaller sized businesses. Currently, there over 300 million users on this social networking platform. Although you will not be targeting all these users, Facebook still offers quite a powerful platform for one to build their company’s online presence.
So, what is the basic strategy? You should start off by signing up and securing a username for your company. Keep in mind that if you are using your company name for a personal account; you will not be able to use it as a business fan page as fan pages tend to have a different set of rules when it comes to usernames. The next thing that you should do is research on your competitors. Evaluate the type of presence they have on Facebook, the pages that they have built, and also the number of fans that they have. Take a look at the posts they put up as well as media such as photos and video.
There is also the advanced strategy that you could pursue with Facebook. If you already have a personal account, contemplate how you can extend it to increase your business’ presence as well. There are a number of options when it comes to doing this. The first would be to create a business account but keep in mind that these accounts come with limitations. The business fan page allows customers to register as fans of your page and this expands your online presence. You could also consider running some hyper-local ads on this social networking platform.
In the last year, this social networking platform has grown in leaps and bounds. It is highly effective for small businesses as it offers you numerous ways of leveraging your company. For the basic strategy, you should start off by opening an account with your business’ name. Although you can tweet about your company from your own personal account, you should let your business have its own online identity. In addition to this, you would rather avoid having your business name taken up by another user.
The next step would be to find out what your competition is on Twitter, conduct some basic searches with keywords related to your business so as to find out what is on offer. You could also search for your competitors to find out if they have Twitter accounts and how they are making use of their accounts. Once you have become familiar with this, you can then start planning on how to use Twitter to your business’ advantage. To make the most of Twitter for your business, you should learn some advanced strategies.
The best place to start would be to familiarize yourself with desktop as well as mobile clients such as Seesmic, Tweetdeck and the likes. These Twitter clients enable you to be more flexible with your tweeting habits thus giving you more control over your Twitter strategy. One of the ways of doing this is through pre-defined searches, which allow you to keep track of specific keywords as well as the people that you follow. In addition to this you could make use of Twitterfall, which enables you to define as well as color-code the different searches that you would be interested in.
Although there has been an increased interest in social networks for companies and their social media marketing strategies, blogs are still quite beneficial to small businesses. When it comes to the basic strategy, you could start off by reserving a domain name for your blog in the event that you do not already own a customized business domain name. On the other hand, you could start a WordPress.com blog, which tends to be the easiest option but you will not have full control over the things that you would want to have on the website. Another alternative would be starting a strategy for external business blogging at Posterous. This is a platform that allows people to post stories and various media such as photos, videos, and even MP3 files.
For the advanced marketing strategy, you should start considering building an audience for your blog. The most vital elements of an effective blog is having superior content and a very focused niche. For instance, if you sell marble cleaning products, you may want to focus you blog specifically on tips and solutions on how to clean marble.
In short, You should establish what the focus of your blog will be then create content that is fresh and relevant and that people will want to read. Establish what your expertise is as well as what you would be interested in writing about. Lastly, you should consider ways in which it will be easy for your readers to share your content. Plug-ins such as TweetMeme tend to be a good way of doing this as your readers can easily retweet your posts.
This is a social network platform designed for professionals as it is business oriented. The first step of using this site is by reserving an account in your business’ name so nobody else can use it then you can explore it just as you would Facebook and Twitter. When it comes to the advanced strategies, there are a number of features most people do not use. One of these is the “recommendations” option, which allows your customers, vendors, and so on to recommend your business on their profile. Another advanced strategy would be taking part in subject matter groups. Engaging other members in conversation by answering questions in your niche will increase your presence.
This is the use of photos, video as well as audio. The most basic way of doing this would be through YouTube. By uploading videos related to your business on YouTube, you increase the number of people who get to see them. Another option would be using Flickr to share photos.
With the different social networking platforms, you can now cross–market your business. The ways of doing this include connecting your Twitter account to your Facebook account so that you can post simultaneously on both platforms. You could also connect your LinkedIn account to your blog so that your blog posts appear on your LinkedIn profile.
We hope these six social media marketing strategies will help empower your business for many years to come.continue...
Social media plays a vital role in the marketing and distribution of great content, and smart businesses are taking advantage of the opportunities with socially-driven content marketing strategies.
While there are many advantages to managing an active and proliferated social media preance, only companies that apply the appropriate combination of effective strategies will be successful.
There are various ways to go about using social media with content marketing, SEO, promotion, brand building, and advertising. Nonetheless, success depends on how efficient the business will merge its existing content strategies with the available platforms. Here are three insightful and factual tips on how to excel in harnessing the benefits of social media for an SEO-drive content strategy.
The common practice has been to use social media in promoting blogs, forums, and directing visitors to the official website. A different approach has now emerged. Using blogs and official websites to promote social media visits can go a long way in improving online interaction and SEO.
Urge followers and prospect customers in the emailing list to visit your social media profiles for more details and seamless feeds. The increased activity in social platforms will be reflected in other online media in a vicious cycle that navigates between all existing online presences. This in turn improves the number of healthy links and visits thus promoting sales.
This is not a new concept and it is now possible to create product pages on social platforms like Facebook. A product page is like a landing page where social media users can view brief description of available products and services. When creating these pages, make sure they are integrated with multiple (but not excessive) links that land in other social platforms and official websites.
Link-driven content strategies are implemented to increase Google website rankings, expand online visibility and spread the message to a wider audience. Building healthy links across all existing online presences is the key to improving visibility. It may be the most basic tip although only a few companies have managed to apply it effectively. Having fan pages across all existing social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Google+ is mandatory for any business that has online success ambitions.
This ensures visitors are targeted from all platforms. Once you have these pages, ensure they are linked together and to other online presences. You can have icons for each social platform placed somewhere within the content in your official business website and blog posts. Similarly, have links that direct visitors to the official website. You can integrate these links as part of posts, feeds, videos and pictures. For example, you can update a link about using a given product and users will be directed to your YouTube page where they can view other videos and access more links.
Social media is home to millions of internet users and targeting them is the prime purpose of engaging in such interactions. However, statistics still hold organic search as the biggest traffic driver. Social media should therefore be merged with SEO-driven content strategies to boost ranking on search results while maintaining high quality engagements. The three above mentioned tips can be used collaboratively optimize content and social interactions for the purpose of marketing and sales promotion.continue...
The Internet has become a boiling pot for content and there are many ways for you to leverage the content you create in your website. Through the use of engaging copy, rich snippets, link bait, and creative images, let's see the top 10 places that will help make a tsunami of web traffic flood to your site.
You can build traffic easily with a free account at Pinterest. You can post relevant and attractive pictures to your industry and make possible readers come to you. Pinterest is very intuitive and you can post pictures which will entice users that seek your products or your type of content to click through to your website.
This service allows companies and websites to create infographics which offer an amazing visual appeal. Visual.ly make these shareable across the web and cause visitors to become interested in knowing who the creator of a particular infographic was. This is where your chance for extra traffic comes in.
Blog Engage site allows you to share your content through blog posts. Simply select a category of interest, and post it so that it is found by your target audience.
This is an amazing service which you can use PowerPoint or any other slideshow presentation software to turn your content into live presentations. You can either include all of your content in them or just some very interesting parts in order to make users click through to your website or product page. The best of all is that creating an account on SlideShare is free.
This social site was already a powerhouse even before Facebook bought, now imagine after that. Just like Pinterest, Instagram users are able to share amazing pictures of anything they like. They also offer an image editing software that's top of the industry. You can cause your users to click through amazing pictures you post, they can comment on them, re-share them and most especially, click through to your website.
This is another social network, where you can create a free account to share your content. Leverage your site's presence by increasing the number of followers, sharing content and having it re-shared and much more. StumbleUpon is a powerful social network to boost your Internet traffic.
Within the LinkedIn social networks, it is possible to leverage your internal connections through the use of groups. Website owners share content that is relevant to their niche and see how their user base engages the content and clicks through to their website. LinkedIn Groups is an amazing way to create free content to your website.
Triberr is another place for you to increase your social presence. You can quickly have your content shared by many bloggers and people that like it on Triberr.
This site is free to use and functions more like a newsfeed type of site. Share content on Reddit that is relevant to news topics and find a way to link to your main topic or niche.
For all those that remember what it was to have a group at Orkut, and for all major Facebook Page and Communities users, Google+ Communities is another similar product which packs a strong punch. Easily share your content, have it re-shared, commented and bring a lot of traffic into your website.
These are the top 10 sites we have found and that we hope you can use to hone your online presence, bring in a lot of free traffic and increase your website's power.continue...
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