For all the newbie’s in the SEO game looking to increase your rank, the term anchor text is used to define the visible words that are displayed on a link. Anchor text substitutes the need to link using the URL and enables search engine spiders to crawl the site being linked to with better sense of direction. The spider can gauge the relevancy of the anchor text to that of the webpage’s content, making it more popular to certain keywords.
For example, a link with the anchor text free rank checker that directs users to http://tools.seobook.com/firefox/rank-checker/ tells search engine that this webpage is about a “free rank checker" and will better rank the site in the organic search results for users searching for similar keywords.
The practice of applying anchor text may seem simple; however there is one strategy to better your organic listings in the search engines. Using anchor text for partial linking a powerful tactic is often overlooked by many in the SEO business. Partial linking is just like it sounds – using only part of the keyword phrase for SEO in the links anchor text.
A few examples of solid partial linking in anchor text (when targeting the keyword phrase “Felt triathlon bikes") would be “top triathlon bikes", “Felt brand bikes" or “learn more about Felt."
As link building continues to be dominant in SEO, using the best practices of anchor text is critical. Start using creative SEO anchor text links to better your organic search performance.continue...
Are you interested in the benefits of guest blogging? Did you know that you can reap more website traffic all the while promoting your product or services with guest blogging?
Well this is your opportunity to expand your mind, and see what you have been missing.
Being a guest blogger simply means that you are included as a writer on another blog. There are different arrangements, but it in essence, guest blogging is when you write content for other blogs.
Some popular blogs have a link like 'become a guest blogger,' if they offer this possibility. But even if you can't find such a link on the blog, you simply write to the blog owner and ask how they feel about guest bloggers.
As a guest blogger, you often need to present on-topic content that relates to the blog, or follow the blog owners instructions. If you find blogs that are relevant to your interests, then you can gain even more value.
Once you jump on the guest blogging bandwagon, you can realize a number of benefits:
When you write for other blogs, they often allow you to link back to your domain through the content you provide. These backlinks give your website more credit and can contribute to a greater PageRank.
This is a very easy and simply way to build links to your domain, which is now known as the most influential factor in SEO. Just imagine if you could write a few posts per week for a few high authority blogs. In time, you website's search engine performance could skyrocket.
Guest blogging can be a very powerful marketing and advertisement tool. It can help brand your online business as well as increase your rank.continue...
The craft of SEO copywriting is, and always will be, the king of Search Engine Optimization.
Although it is true that high quality backlinks have the biggest influence on search engine rankings, getting backlinks is not always permanent, nor is it tangible.
The content of a website speaks to both search engine spiders and users. Well optimized copy facilitates the spider's indexing process, contributing to greater keyword relevancy. And well-written copy delivers value to users, which aids in conversions.
In a nutshell, SEO copywriting is a vital ingredient to the organic SEO game.
The main purpose for having optimized content on a webpage is to make that page more relevant to specific keywords.
That purpose entails much more than simply including those keywords in the copy. One might say that the process of SEO copywriting is similar to writing a book.
Websites are composed of many book-like components, such as page titles, summary (meta) descriptions, headers, paragraphs, (web) pages, and indexes (sitemaps).
By carefully and considerably writing for each of these elements, a website can be indexed to precise keyword relevancy. The result makes other SEO strategies like link building and content marketing even more effective.
Many website owners who choose to outsource their SEO copywriting services from abroad are delivered the "fluff" content.
Fluff content can be defined as "copy" that rambles on without any unique reference to brand. This type of content has little direction and offers little value to users.
What separates strong copywriting from the fluff are words that speak to a targeted audience through the voice of a specific brand.
Good SEO copywriters highlight the unique features and benefits of a business, and portray those points flawlessly with stealth keyword inclusion.
SEO copywriting is often the missing ingredient to highly successful optimization efforts. Simply increasing a wepage's word count with keyword rich (and respected) content can do wonders for a website.
Start strategizing a SEO copywriting plan, a begin realizing better organic results in the search engines.
Take matters into your own hands learn the importance of SEO copywriting. Check out this brilliant SEO copywriting piece from Copyblogger Media.continue...
It's no secret that using blogging platforms for link building is an effective search engine optimization strategy.
One of the best of these platforms is Tumblr, a free micro-blogging site that allows you to post almost anything. Aside from text-based content, you can also post videos, audio files, links, and images to your own tumblr blog.
This posting flexibility is what makes Tumblr the platform of choice for a lot of bloggers and publishers. You can post a one-sentence blog post containing a backlink, or a 1000-word article with several backlinks.
1. Google loves Tumblr because the site is popular and SEO-friendly. A lot of Tumblr blogs rank very highly in the search engines. Additionally, there are features such as "liking" and "reblogging," which are very powerful for SEO purposes.
2. All the links you publish on your blog or any "reblogged" posts you make are DoFollow. This means that every link you create in your Tumblr blog passes on solid link juice.
3. You have full control and flexibility over what you publish. There is no limit to the amount of words that a blog post can contain.
4. Tumblr does not moderate your content as long as you stay within the site's Terms of Service. Once you hit the publish button, your blog post goes live instantly. You don't have to wait for somebody to review or approve your post.
5. Ease of use. The user interface of Tumblr is clean, uncluttered, and very easy to use. Whether you want to publish an article, a photo, or a video, all you need to do is click on the appropriate button on the dashboard.
Tumblr offers the potential to deliver high-quality backlinks, and these links are often free and easy to generate. So what are you waiting for? Start link-building with Tumblr today!continue...
There are two different forms of SEO, and each are carry a great deal of importance in their own way. These two types of SEO are known as on-site SEO and off-site SEO.
In a nutshell, on-site SEO includes all executions and optimization that occurs on website itself, whereas off-site SEO focuses mainly on link building and content marketing, which contribute to greater website popularity through external means.
Below we define both in more detail, and provide some best-practices tips in strategizing for each.
There are many techniques that go into the on-site optimization of a website. The element that carries the greatest importance to on-site SEO is the content of a website.
The content includes both on and off-page content. On-page content is the copy visible by users. This includes headers, links, body copy, and anything else that visitors can see on the page. Off-page copy includes the page title, meta description and keywords, and alt tags for images.
These elements all flow together as one. By this we mean that each page of the website must be optimized in similar manner with respect to the keyword target(s).
One of the simplest on-site SEO tips is to optimize each page for only one or two primary keywords, with perhaps a couple close variations. In doing so, include the exact phrase match of the primary keyword targets in all of the on and off-page elements.
Specifically, it is recommended to include the primary keyword target early in the page title and meta description, and at a few times on the page, with particular use of headers and strong tags (bold.)
Although there are many mixed theories regarding the optimal keyword density of a page, many high ranking websites are cohesively organized around proper keyword inclusion.
The optimization the occurs off from the website has become increasingly influential in SEO game. In essence, the more links pointing to a website deem it more credible and popular to the search engines, and thus promotes higher rankings.
As a result of the increased importance of link building, many SEO's focus exclusively on providing only link building services. However many services have become automated and unnatural, which can risk the search engine performance of a website.
It is advised to either build links naturally on your own, or to work with only trusted link building experts who advocate only "white hat" practices. It is often apparent the type of links being build to your site simply by observing shifts in your site's ranking. Inconsistent rankings, or evidence of the "Google dance" is sign that links are weak and plentiful.
The best links come from high authority websites that typically have a high Google PageRank (PR). Even one or two links coming from a couple high PR domains can override a thousand blog comments. For this reason, it is suggested that a blend of both, high authority and low authority links, are built to ensure the most natural indexing.
We hope this betters your understanding on the different approaches to SEO. Thanks for visiting the Increase Your Rank blog!continue...
Starting an external blog for your business can offer a number of benefits. Most of these benefits center on increasing both new and reoccurring traffic.
Before we dive too deep, let’s take a look at the fundamentals of what an "external business blog" really is.
An external blog is publishing source that is on a separate domain (.com, .org, .info) from the business's website. As opposed to an internal blog that is a part of the domain (whether as a blog page or a sub-domain,) external business blogs can offer greater flexibility and additional SEO value.
Typically, external business blogs are built with theme or topical relevance to that of the business. However, what makes an external blog for a business more flexible than an internal blog is the ability to brand the external blog as its own entity.
This is where it is important to really "carve your niche" with you blog and set the stage for highly focused content. For instance, if local winery is unveiling an external blog, they will want to focus their content specifically on the wine industry. Furthermore, the winery could carve its niche deeper by focusing the content of the blog unique aspect of wine and how it relates to local interests.
Developing an external blog that flows with the brand of the business is key to attract targeted, in-market traffic. Flexibility and creativity come into play when determining just how aligned the brand of the blog meets that of the business.
All blogs should have a primary goal. The common goal for most blogs is to attract users to the blog (with solid marketing and interesting content) and funnel that traffic to the website of the business.
To do that, you need to brand your blog in a way that relates to your target market. The type content in which you plan to publish plays a big role in positioning the brand of the blog. Also a factor in blog branding is the nature of the target audience.
Does your blog seek to advise and teach visitors? Or does your blog seek to inform and enlighten visitors? The answers to these types of questions can help you determine the ideal brand image of your blog.
Referring back to the concept of "carving your niche," the content in which you publish on your blog is your way to achieve just that. Expansive blogs that cover a broad range of topics typically have a number of experts and writers populating the blog (to cover each topic.) Evaluate your goals and your resources, and start determining the target theme to position your blog.
Regardless of your area of specialty, stay focused on your niche and write content that stays specific to your blog's topic. Sometimes writing about topics that are outside the realm of your blogs topic may seem tempting, but always try to stay close to your blog's main idea.
The SEO value of your external blog comes in two ways:
The first SEO advantage of inbound traffic hinges on the quality and nature of your blog's content. Again, highly focused content that speaks to a precise audience is imperative to compelling visitors to further explore your blog and find their way to the website of your business.
Link building with your blog can help you grow your rankings in the search engines on specific keyword targets. The practice is quite simple. You must first have a blog story that relates to the link (or anchor text and URL destination of that link) that you want to build. It is important to ensure that the article or blog post has some relevancy to that of the link.
In addition to content relevancy, the anchor text, or link text, should contain the keywords in which you are targeting for the page receiving the link.
For instance, let’s say a small batch winery on the Leelanau Peninsula of Michigan is supplementing the local SEO efforts of its website with an external blog. In that blog, they are writing articles about various wine-related topics in the Leelanau Peninsula region. To make their website more relevant (and better optimized for) searches like "Leelanau Peninsula wineries," they should use the anchor text "Leelanau Peninsula wineries" in the links that they build from their blog to their website.
Well that about sums up this post on external blogging for you business. If you have any additional insights, or questions, please post them in the comments section below.continue...
SEO's are always bickering about link building, such as what strategies work best and which platforms offer the greatest link juice. The issue that gets brought up time and time again is how to get quality do-follow links. Many SEO's and Internet marketers fail to realize there is a gold mine of link building resources right under their noses!
Creating Web 2.0 properties is one of the most effective and natural ways to get your website or brand name out there. The benefits of Web 2.0 are plentiful, for most of these properties allow users to publish custom content with keyword targeted backlinks. In addition, most Web 2.0 sites are free and very easy to use.
Wordpress.com is a stepping stone for anyone new to creating their own website. It is also an easy platform to generate your own blog or link portal to your money site.
Squidoo.com is among the most powerful Web 2.0's for link building. Squidoo lenses are pages with a specific topic, and they can pertain to just about any interest. Additionally, Squidoo offers solid do-follow link building opportunities through many flexible techniques (contextual, in body links, image links, as well as link lists.)
Weebly.com is another great Web 2.0 property that offers a user-friendly website editing system similar to Wordpress.com, but perhaps even easier to use. Weebly provides seamless control, and it is praised by some of the biggest names on the web TechCrunch, Time and the Wall Street Journal praising them.
Most people will tell you that do-follow links are extremely important to have pointing to your website as they hold the most weight. The great thing about Web 2.0 sites such as Squidoo, Weebly, and Wordpress is that they are highly trusted platforms that offer do-follow backlink building. Do-follow backlinks means that search engines like Google will follow and credit those links to your webpages.
You have an army of Web 2.0 properties right at your finger tips, so the question is how to get started?
Here is a great strategy if you want to maximize the exposure of your new site and start building do-follow backlinks using Web 2.0 properties.
First Create a Google Plus profile page for your money site, with a backlink directing to the domain. This will establish greater search engine credibility and can improve your SEO performance.
Next create a Squidoo lens on a specific topic that underscores your website or brand. Include valuable, relevant content and build a few contextual links to your money site. Once complete, submit your lens to Digg.com and StumbleUpon.com to spread the word about your new content.
Now take the concepts or content topic of your Squidoo lens and re-purpose the content for a Wordpress and/or Weebly site. Here you can expand on your ideas and continuously generate content (and links.)
Well that about sums up some of the best practices of link building using Web 2.0's. Do you have any ideas to share? Please, add them in the comments below.continue...
Among the many aspects of organic SEO that often gets overlooked is the practice of internal linking. When executed correctly, internal linking can enhance the search rankings of a website as well as its usability.
In external linking to other sites, search engines like Google pass value, or keyword relevancy based on the words used in the links anchor text. Most organic SEO efforts are in this external form, where SEO's acquire backlinks from other websites that include keyword-specific anchor text for which the site has been optimized for.
Although external linking is a dominant factor in search engine rankings, contextual internal links can also contribute to improving a website's search rankings for targeted keyword phrases.
The content of your webpages offers a wealth of opportunities to pass along link weight to other pages of your site. The first step to establishing your internal linking strategy involves going through the various pages of your website to see where it is logical to build a few links to other relevant pages. It is important take this approach from the standpoint of a user, and not just a search engine spider.
When creating internal links, it is not only important to choose the right pages, but also where on the page you add the link. The most effective links are called contextual links, or links embedded in the copy of the content. Contextual links, both for internal and external link building strategies, are ideal because they are surrounded by related text - a concept that search engine spiders take into consideration.
The anchor text you use when building internal links is also significant. Be sure to use targeted keywords in which you would like the destination page to rank for. You don't always have to use exact phrase matching of your primary keyword target of the destination page. In some cases, a partial linking strategy (where only some keywords are used in the anchor text) may be the best option.
As you are going through the internal linking process, make sure that the destination page includes the targeted keywords of the link (anchor text), both on-page and off-page. By this we mean it is important to have the targeted keywords in page title and meta tags (off-page), as well as in body copy of the page (on-page).
In essence, links are more effective if the words and phrases used in the link's anchor text also show up in the various areas of destination page. And to reinforce the importance of contextual links, the surrounding text of the internal link plays a role too. In some instances, you may want to edit the copy around your internal links to improve the search engine value.
The benefits of internal linking can be advantageous for user interaction as well. They can help funnel users to find the content that they are truly looking seeking on your website. For this reason, logical links that have relevant destinations and keyword-focused anchor text is thesis to a solid internal linking strategy.continue...
Depicting the Characteristics of SEO Links SEO (search engine optimization) is one of the most effective website promotion techniques. Link building has become a serious channel to greater SEO success. However, for link building to work to its potential, it must be "White Hat" (ethical) and focus on relevant, targeted Web traffic. This implies that in SEO, not all links are equal.
Inbound links, as the term suggests, are links pointing towards your website from another website. These links are advantageous in that they tell website crawlers that your website is an authority in its niche. Search engines use inbound links from authoritative sites to determine ranking in search engine results pages.
You should, however, ensure that the inbound links to your website are do-follow links, since no-follow links do not add value to your link building campaign. Your inbound links should have a keyword-targeted anchor text if it is to add SEO value to your website. In essence, the link should send visitors to an optimized page that you are trying to get ranking in the search engine.
Ideally, you want quality inbound links from trusted websites. Some of the most powerful are .gov and .edu websites, as well as links from other high PR (PageRank) websites. Also important is the contextual relevancy, or the relation the content has to the link.
The other major category of links is outbound links. As the name suggests, these are links pointing away from your website towards another website. It is believed that Google rewards behaviors that help deliver more targeted and meaningful results and outbound linking therefore leads to search engine optimization. Even if this is not your main motivation, outbound links are still advantageous in that they help Google crawlers know what the website you are linking to is about.
It also helps in the building of goodwill among other websites. This increases your chances of getting a quality inbound link later on. As is the case with inbound links, the value of keyword relevant anchor text in these links cannot be overstated. Such anchor text helps Google crawlers better identify the website you intend to link to. These links are reader-friendly and they open in new browser windows. You should strive for links in high PR websites.
You also need keyword relevant anchor text in your internal links. Internal links are links you use within your website and they are important since they help Web users in navigation. Indicating what each link will lead to will help Web users find their way around your website.
It is important to keep know these types of links, whether your are doing some SEO on your own, or are investing in a SEO link building service.
Do you use any special link building techniques? Let us know in the comments below.continue...
Generating link popularity is one of the most effective techniques of search engine optimization (SEO). In addition to increasing your rank, SEO link building is also advantageous in that it brings in targeted Web traffic.
Earning links from credible directories brings your website out as being credible, trustworthy, and valuable. Directory links are completely "White Hat," and the links are typically inexpensive (if not free) to get.
In this post, we will highlight some of best directories for SEO link building.
This is a paid directory whereby you can list your website by category, location, and topic. It is one of the oldest and one of the most visited Web directories in the world. Yahoo! Directory is trusted by millions around the world and listing here enhances your credibility.
Once you are approved, you can do manual management of your listing over the Internet, you can request changes to your listing/s, you can update billing information, and you can view invoices. You will pay $299 per year for listing.
Another good Web directory is Business.com. The Web directory allows you to list your business in over 65,000 categories, meaning it has highly refined categories. This Web directory is particularly helpful to B2B websites. Another advantage of the Web directory is that it usually attracts C-Level executives.
The Business.com directory is human edited, submission takes a few minutes, and approval is usually in a few days. You will pay $299 per year for listing.
A cheaper option at $69.96 a year (or a $249.95 one-off fee) is Best of the Web (BOTW). This Web directory is advantageous in that it is frequently indexed by the major search engines which is ideal of organic SEO. Other advantages of BOTW include a 3-day evaluation, over 100,000 categories to choose from and a guide to blogs.
Google Directory, which is powered by Open Directory Project or ODP (also known as DMOZ), is also very effective for SEO link building. Listings are arranged hierarchically in sub-categories.
This directory is highly effective because it is owned and operated by the house: Google. This will establish good credibility in your site for its search engine rankings and overall organic SEO performance.
There are a number of other web directories that are effective for SEO link building. Many of these relatively cheap and some are completely free. Other top human-edited Web directories are GoGuides, Web Savvy Directory, Skaffe, MyLinkDirectory.org, The SEO King, and Jayde.continue...
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