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How Your Business Can Benefit from Content Marketing

Content marketingContent marketing is one of the most popular internet marketing techniques to inbound quality traffic to your website. Content marketing allows your business to make the most out of every opportunity to interact with potential customers.

Content marketing is based on a principle that offers multiple ways to bring out your ideas. In other words, you can create great content in different forms (such as article, video or infographic) and market it in different ways (via Facebook, Twitter, Google+, or StumbleUpon).

The best part about this online marketing technique is that it creates a level playing field for any company to boost its web presence, be it a small business or a large business. According to a research by Kapost, a reputable marketing software provider, content marketing techniques (like per dollar) can deliver three times the lead of traditional online marketing techniques (like paid search).

This makes content marketing the ideal option when it comes to marketing your business. Content marketing comes with a lot of benefits but the most notable ones are building brand awareness, driving inbound traffic and generating natural links. Below we go into more detail about these business benefits of content marketing.

Create Brand Awareness

The aim of every content marketing effort on the web is creating brand awareness. The best way for your brand to earn more respect and build a strong relationship with customers is to ensure the audience is engaged. This means that you should create quality, relevant and creative content that reflects the image of the business and connects well with your target audience.

Visually-based content, such as videos, comics, cartoons, infographics and images, has proven to be effective in engaging with the audience as it attracts an incredibly huge audience. If such content incorporates search engine optimization, their marketing potential will dramatically increase.

Driving Inbound Traffic

Content marketing offers a great way to promote a product or business. If you create great content with irresistible calls to action, people who read or view your content will most likely visit your website. This is a unique traffic as it is based on how well your content appeals to users. If you want to drive quality inbound traffic to your website, simply focus on informing and educating your target audience by addressing relevant topics, questions, concerns and issues. For instance, a plumber can create an article about the most common plumbing problems in homes.' This will drive traffic to the plumber's site as people would want to deal with the problems. Additionally, it will help optimize the plumber's overall web presence marketing.

Generating Link Popularity

Any content that goes viral is usually abuzz on social media. A popular content will attract a lot of links, making it have a considerable authority on the internet. SEO is based on the concept that an authority webpage will generate powerful outbound links. Most content marketing efforts use this effective SEO concept, commonly known as "link bait".

You can use your content as SEO link bait. All you have to do is create a great content, whether article, graphic or video, and then include a link to your site. If your content creates a buzz and many internet users link to it, your content's SEO value will become more powerful.

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