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Using Google Search Autocomplete for Long-Tail Keyword Research

Because obtaining top keyword exposure in Google search is becoming increasingly competitive, optimizing for the right keyword is critical.

As a result of the tremendous competition in the SEO profession, savvy search marketers are researching and optimizing for specific, long-tail keywords.

For example:

Rather than optimizing a clothing website for 'mens leather pants' - a very competitive keyword phrase - a long-tail target that might actually generate top search rankings would be "mens black leather skinny pants," (assuming the online clothing store offered this style of pants.)

How did we derive that five-word long-tail? By using Google's autocomplete feature, or "suggested search."

Ecommerce SEO Keyword Research 1

As a user begins typing "mens leather pants," Google suggests "skinny" and "tight" as more narrowed search phrases. After continuing with "mens leather pants skinny" Google offers even more detailed suggests to help a search find what their looking for.

SEO for Ecommerce Keywords

Now observing what Google is suggesting, we can further pinpoint the ideal long-tail the matches what our clothing store has in stock - "mens black leather skinny pants." We can also see by looking at the search results that the competition is not too fierce. A solid SEO should be able to take down one of eBay's double stacks, in time. Ecommerce SEO Search Results

So as you can see, using Google search autocomplete for long-tail keyword research can be handy tool. In addition to SEO, this little technique can be beneficial for Pay Per Click advertising, too.


5 Common SEO Mistakes Made by Bloggers

Blogging is not something that can be done by everybody. However, if you have the right direct for content and a niche target audience, you could be successful at blogging.

There are a number of things that one should have in mind when it comes to blogging for SEO and increased search exposure. It is important to have a grasp on the basics of search engine optimization to better understand how to publish content that is optimized for search.

SEO Mistakes Made by BloggersSome bloggers can get out-of-hand and over-optimize their blogs. For this reason, it is key to blog for your readers first, blog of SEO second. Here are some common SEO mistakes that bloggers make. By being conscious of these common mistakes, you can better ensure your blog is reader-friendly as well as SEO-friendly.

1) Too many links

There is a common habit of bloggers having too many links in their blog post's content. Links are an essential tool in blogging when they are used in the correct manner. However, having too many of them in one single page will make the page look crowded and this will be a nuisance to your readers.

You should try to use links as sparingly as you can. In addition to this, be selective when it comes to the links that you actually use. Well-optimized SEO blogs only include links are offering your readers relevant information be it on products or information related to the post.

2) Too many keywords

Most bloggers know that one of the basics of search engine optimization is having keywords. However, there are a large number of bloggers who tend to overstuff their content with these keywords. It may seem like a good idea to have a multitude of keywords as logic would dictate that this would make it easier for your site to be spotted online. However, the opposite is true. Too many keywords could result in having your blog penalized by the search engine thus ensuring you have no rankings at all.

3) Not user friendly

Another common mistake most bloggers make is focusing too much on ensuring that the website is search engine optimized then neglecting other factors that will make the site successful. The one thing you require for your blog is readers. Without a following, your content is irrelevant. Therefore, you should do your best to ensure that your readers have the best experience when they are navigating through your site. Internet users will rarely pay a second visit to a website that they did not find user friendly.

4) Incorrect naming when it comes to images

Blog readers can be finicky. A small mistake such as displaying irrelevant text through images on your site could turn them off from being regular readers. In addition to this, this type of text will not even be of SEO value to your website. When describing images on your blog, take the time to come up with the most accurate descriptions. If it helps, you could even include links in the description.

5) Lack of tags

Tags and Meta descriptions are essential in search engine optimization. Search engines will use these to rank your pages. You should therefore take time to come up with brief tags and Meta descriptions that encapsulate the essence of the content that you have posted. For instance, if you are trying to optimize a page for Michigan SEO expert, you will definitely want to include this exact phrase [Michigan SEO Expert] in both the page title and meta description if appropriate. 


8 Common SEO Mistakes Made by Internet Start-Ups

SEO MistakesWhen building an online business, there are countless things that a entreprenuer needs to take care of to be successful. Failing to address the most basic SEO and search marketing needs can lead to lost potential for many online start-ups.

Being visible in Google search is a powerful form of marketing and advertising for online business. To help you head in the right direction, below are some common SEO mistakes (to avoid) that many start-ups make.

Lack of a proper SEO strategy - Having an SEO strategy in place will help you know what you need to do to meet your SEO needs. First, you need to identify the pages you want your visitors to view when they visit your site and then the keyword to use to optimize your pages on for Google search.

No web analytics - Another mistake that many start ups make is not setting up web analytics to help in tracking the sites statistics. If you don't know how many visitors come to your site or how they got there you are unlikely to push your business to the level you would like it to go.

Not allocating enough SEO budget and time - Many start ups make the mistake of looking for cheap SEO services, this will not only hurt your websites reputation due to the low quality content, but will affect your business as a whole. Before you start any SEO campaign, it's good to understand that you will need to put in your time to make the campaign a success, you can't start and abandon it halfway as you might end up worse than you even started.

Putting too many keywords on a page - Too high of a keyword density is actually detrimental to your SEO efforts. This can flag your site for "over-optimization," which can lead to penalization and loss of rankings. Use keywords naturally in your content and only a few times when it makes sense.

Lack of a proper internal and external link strategy - Links makes a website interesting by providing connections to content that will be of benefit to the visitors. Make sure your internal links are properly put and named to allow easy access by users. External links to lead people to your site are also important, look for sites that will provide quality links to your site.

Building a website using technology that is not SEO-friendly - To properly optimize your site for Google search, you need to use the right technology to create a website that is interesting to humans and easily accessible by robots. SEO-friendly websites are critical in many respects, particularly for mobile search.

Lack of knowledge of how search engine works - Search engines work to ensure your site is found by users looking for content related to your keywords. You need to understand how robots, spiders, and crawlers work. To be able to work with search engines, you need to understand how they work and how better to work with them.

Not taking SEO seriously - Some start-ups fail to understand the importance of SEO to their business. To drive more traffic and help users find you, it's important to understand what SEO is and how it will benefit your website.

In SEO, you need to be careful whom you decide to work with as they can either ruin you or take you to unimaginable levels. A quality SEO services provider should provide the insights and honest recommendations to ensure your SEO strategy is sound.


How Increase a Website's Search Engine Rankings, Naturally

The former techniques of SEO (e.g. relentless link building and on-page keyword optimization) are simply losing their touch. To effectively increase a website's search engine rankings, you need to implement natural strategies that encourage sustainable, top search placements.

In this short post, we share three of the most essential cornerstones to increasing a website's rankings in the most natural, Google-accepted manner.

Respect Keyword Relevancy (but Don't Obsess About It)

Keywords are definitely still important when it comes to SEO (but not as much as they used to be.) You will still want to include keywords on your optimized pages, but in a natural way that makes logical sense.

Be sure to reference your keyword target in the page's title, Meta description, and on the page in header and at least once or twice in the copy. If possible, it also helps to include your keywords in a page's URL. This process of making your page "keyword relevant" sets the stage for better ranking potential to come.

Delve Deeply Into Content Marketing & Blogging

With emerging elements like "Google Authorship" and author "Rich Snippets," being a content marketer is an essential supplement to SEO and increasing a website's search rankings. In addition to learning more about Google Authorship, you should develop a content marketing startegy that centers on a consistent blogging schedule.

Your content marketing strategy should focus on problems and solutions that your target audience faces. However naturally, many of these topics will coincide with your SEO keyword targets. From blog posts, you can link to other pages of your website to generate greater SEO value (in addition to the direct traffic you can earn form these post via social media.)

Build a Trusted Social Media Presence

Have a trusted (and preferably authoritative) social media presence is a must to empower your SEO efforts. Like mentioned above, social sites are a platform to share your content with your audience. Not only can this result in direct traffic to your website, but the "Likes, +1's, Pins, and Shares" (Social Signals) that your content earns will seriously ignite its SEO potential.

Social signals are huge when it comes to increasing a website's search engine rankings. Think of these as votes of credibility and legitimacy that real people have made (not a manually generated mechanism to manipulate search rankings [e.g. link building]).

It's thus important that your content marketing strategy is legit. That is. produce and share awesome content that truly resonates with your audience, and naturally garner social favor as a result. When combined with some respect of keyword relevancy, content marketing and social media can cultivate a successful SEO outcome.


The Benefits of Effective Link Building

Benefits of SEO Link BuildingThere are many different aspects of positive SEO which all contribute to the overall success of a site. One of the more important aspects of SEO is an effective link building campaign. The reason link building is so important is because when it is done correctly, it can provide great value to a site in a number of different ways.

Effective Link Building

Before you can enjoy or even discuss the benefits of effective link building, you must know how to effectively build links. In order to build powerful and quality links you must take into account what search engines such as Google like. This is because these companies control how the rankings work with their search algorithms. One thing that companies like Google love is relevancy. These search engines want the user experience to be as easy as possible, and as such, want to connect users with sites relevant to what they are looking for.

Along with relevancy, search engines stress quality content. This also goes back to user experience, but producing high quality content will only make it easier to build links as others will be more willing to link to such content. Thus, by linking to relevant niche sites through quality content you will get the most out of your links, which will in turn provide the greatest benefits.

Increased Ranking

The main objective of most link building campaigns is to increase a site's rankings in the search engine results pages or SERPs. The reason that increasing ranking within the SERPs is usually the primary focus of most link building projects is because SERP ranking contributes directly to a website's success. The importance of SERP ranking cannot be overstated as it determines the visibility of the site.

At this point, most webmasters are aware that ranking for keywords relevant to their niche is vital to their site's existence. This is because the reality is that if your site isn't ranking on page one, then your site probably isn't being seen because the majority of users never even scroll past page one of a SERP. If no one can find your site, then certainly nobody will be visiting your site which is bad news for any type of website. By building quality links and improving SERP rankings for significant keywords, website traffic will be increased which is integral to the success of any site. Not only will link building increase overall traffic, but it also drives organic, segmented traffic.

Driving Organic Traffic

Another benefit of an effective link building project is that it will drive organic traffic to your site. By placing quality links on relevant niche sites it will direct segmented traffic, specific to your niche, to your site or blog. This type of organic traffic is so valuable because it comes from a relevant niche site which means it will more than likely be your target audience. As you can imagine, conversion rates tend to be higher with this kind of traffic. Linking to relevant niche sites not only provides your site with great links, but it also makes it easier to connect with your target market or audience which is good for both sides.

Building powerful links will increase visibility through improved SERP rankings as well as drive segmented, organic traffic to your site or blog. The positive effects associated with these benefits are why many webmasters are realizing the necessity of pursuing a link building strategy. Link building and SEO as a whole, have become vital portions of establishing a successful website online.

About the Author Andrew Dennis is a writer at the Boise, ID based link building firm Page One Power. When he's not writing about link building and other aspects of SEO, he spends his time perfecting his golf swing (which still has a long way to go).


Google AdWords Update: Now See Organic and PPC Query Data Side-by-Side

Google AdWords UpdateThe most recent Google AdWords update has brought about a new angle in search marketing and advertising. As a well-liked update amongst the community of Google AdWords users, this new feature provides side-by-side keyword query data from both organic search and paid search (PPC advertising) exposure.

In short, this update enables search marketers to better perform keyword analysis for ongoing improvements. Additionally, this update allows users to better employ other Google Tools like the Keyword Planner and Traffic Estimator.

This new update in Google AdWords can be best employed by opening a specific ad group. Under the "Dimensions" tab, view the "Paid & organic" option in the drop down list.

This Google AdWords update is also important when it comes to estimating costs and performance based on search exposure. As a result, marketers can aid in preparation of trial budgets before making your final budget. This gives advertisers the ability to see organic and PPC keyword query data (side-by-side) for the purpose of analysis. Another use for this Google AdWords update is that it makes it possible to use imported data in your account without entering it manually from other search tools.

In order to use this keyword analysis, you need to have a Google AdWords account. However, it does not require you to be continually running ads as your organic keyword planning will continue displaying. Organic data is pulled from Google Analytics or Google Webmasters Tools, so a given AdWords campaign needs to be properly linked with one of the latter platforms.

As a result, the non users of Google Analytics can benefit from the keyword planner. To make this active for use, you need to link the Google AdWords update with the accounts of the webmaster tools. This will enable the AdWords to work effectively. It does not matter what your budget is, you can still display ads on Google whereby you only pay when people click on the displayed ads.


How To Optimize A Webpage for Greater SEO Performance

Optimize a WebpageSearch engine optimization (SEO) is really not all that difficult when you learn the fundamental. There are two core categories to planning and executing a successful SEO strategy. The first is on-page SEO, which consists of all the optimization tasks that occur on the actual webpage itself. The second component is off-page SEO, which includes all activity that occurs off from the website.


Off-page SEO, such as link building, content sharing, and social media marketing, helps to make a site more popular and credible in the search engines. Although this portion of search engine optimization has become the most powerful and legitimate means to attain higher rankings, on-page SEO is still extremely important to maximize your search engine potential.

In part I of this series, we will focus our attention toward the on-page SEO elements that contribute to greater prominence in the search engines.

A Note Before We Get Started

We will assume that our keyword research has been completed and that we have pinpointed our primary and secondary keyword targets, as well as a couple keyword variations. Our primary keyword target (PKT) will be "house sitters in San Francisco" and two secondary keyword targets (SKT's) will be "San Francsico house sitting" and "experienced house sitters in San Francisco"

Content is the emphasis of on-page SEO. In essence, the combinations of words we choose to use, and the places in which we include those word combinations, is the underlying thesis to optimizing a webpage. Below we break apart each of the areas on (but rather off the visible) webpage that have SEO value, and we show you just how to populate those areas according to your keyword targets.

Keyword-friendly URL's are a Must

An on-page SEO element that has considerable correlation to the keyword relevancy of a webpage is its URL. The URL name should include primary keywords whenever possible, however it is important to include only core keywords and avoid lengthy, drawn-out URL names.

For our webpage on "house sitters in San Francisco," these four words in URL will help make the page relevant on our primary keyword target. We could include the word "experienced" to further hone in on our secondary keyword target, however it's often best to keep URL short and tight. This also leaves the door open if we wanted to write an article about the value in hiring experiened house sitters in San Francisco, or something along those lines.

Writing an Optimized Page Title

The page title shows up in the search engine results page as the main headline. The page title is also an important factor in establishing keyword relevancy and optimizing a webpage. In essence, the title of the page tells the search engines what the page is all about. It also serves as the main headline in the search results.

Always include the primary keyword target in the page title, and preferably in its exact phrase match. Without taking the page title too long (under 70 characters is SEO best practices, include verbaiage from any SKT's that might be logical.

San Francisco House Sitters

{include image "San Francisco House Sitters" Add image Link to: }

A solid page title for our homepage would be "San Francisco House Sitters | Trusted House Sitters: Paloma & Tyler". Here we include both PKT and SKT variations using "San Francisco," "House Sitting," and "House Sitters." The page title is also personalized with two people's names, which might intice an active homeowner seeking trusted house sitters to click the listing. Additionally, the page title is 68 characters long and appears nicely in Google's search results.

Writing Meta Descriptions for Keyword Inclusion & Creativity

The meta description, located just below the page title in the search results, should not only include the PKT (and the SKT if it fits nicely,) but should also be compelling enough to entice searchers to click into your webpage.

This is your chance to communicate to your target market before they take action. For this reason, good meta descriptions include a balance of keywords (which will be in bold) and deliver a message that captures a searcher's interests.

Most SEO professionals will agree that including the PTK as early as possible in the meta description is best practices. Some will even place the PTK as the first sentence for that reason, however there are creative ways to achieve this without simply keyword stuffing.

An example of an optimized meta description based on our keyword targets is "Seeking someone for house sitting in San Francisco? Paloma & Tyler are experienced, dependable, trustworthy pet and house sitters serving the Bay Area."

Notice in this example how we immediately include the PTK early in the meta description, and later include a couple keyword variations. Additionally, this example hints at what the webpage is about and offers an enticing lure (e.g. not only are they "experienced, dependable, trustworthy pet and house sitters," but they are also "pet sitters," too.)

This sums-up the major off-page elements of on-site SEO. As you can see, the URL, Page Title, and Meta Description of a webpage is all very aligned with respect to the primary and secondary keyword targets. The next phase centers on writing content that describes the page. In addition to writing page copy that's somewhat keyword-rich, is helps to properly use headers, strong tags, internal linking, and other aspect.

Creative SEO companies and service providers will stay aligned with these practices. Stay tuned for Part II of How To Optimize A Webpage for Greater SEO Performance" in the coming days!


A Fail-Proof 9-Step Process for On-page SEO

SEO StrategyOn-page SEO is the process of optimizing particular sections of a page so that it tackles a specific topic. This makes it clear for search engines and it makes it easy for users of your website to get information that they are looking for.

When doing any form of SEO, particularly on-page SEO, it is important to balance the need of the users as well as the demands of the search engines. There are steps that you can follow to optimize each page on-page SEO for your website.

1. Review Pages of the Site

You need to review in order to update any outdated information. You should check the URLs, the description and description tags and Page titles to see if any of these need to be updated. Ideally page titles should be 70 characters while descriptions should not be more than 150 characters. Use keywords cleverly so that they fit in the description or titles as seamlessly as possible.

Reviewing will also help you to see the type of content that is on each page and the whole website. Ensure that content and words are not repeated, that keywords are not repetitively used but rather they are used in a sensible way to create helpful and useful information.

Review your current URLs, Page Titles and Descriptions to see if they need updating. This is part of the point of using a template like this, so you get a larger overview of the type of content you have on your website.

2. Establish the Purpose of Each Page

Another step to carrying out on-page SEO is to establish a value proposition. This means that each page should have a definition of what that page is hoping to achieve. Apart from high rankings, you should establish what the purpose of the page in the overall website is (for the user more than anything else.)

3. Define Your Target Audience

You should know you target audience as this will guide you when writing content and optimizing pages for SEO. If you have more than one target audience, ensure that the pages appeal to these multiple or different target audiences and the content should communicate. Expert SEO copywriters will thrive after learning about what the target audience is all about.

4. Write Concise Page Titles and Meta Descriptions

When writing a page title, it is important that you use the keyword contextually according to the content of the page. The page title (which should be under 70 characters in length) should explain the page in a glance as well as optimize that page. It's also one of the most important variables when establishing keyword relevancy for SEO.

The meta description should be a sentence with the keyword or keyword phrase that summarizes the content of that page. The meta descriptions (which should be under 155 characters in length) should not be repetitive of the title or page content.

5. Keep Focused on Keyword Targets

You should keep track of the keyword in each page. It is more effective to use a keyword per page so that it forms as the topic for that page. The benefit of this is that each page is optimized as it should, it remains relevant to the topic and you provide quality information.

6. Provide Good Content

Good content should be useful, add value to the target audience and it should be clear. It is also important that you arrange your content in an easy to read manner. Use sub-headings and bullet points where and when you can, as this makes it easier to read. This aspect is an integral part of the on-page SEO review process that you need to do for each page.

7. Integrate Visual Content

Visuals and graphics tend to have much more impact especially when it adds value to the content rather than distracting from it. Use visuals and graphics to enhance the communication of the content of the page.

Visual content, such as video and images, can also be keyword optimized for SEO. This can be found in the file's properties, and should be optimized prior to being uploaded to the site.

8. Use Links Logically & Pruposefully

Ensure that you have logically-placed links within your content. Links can be of other relevant pages of your website, or to your social media pages, for example. The organic SEO importance of this is it increases the possibility that your website will rank a top organic search. It also increases the overall click-through rates on your search results.

9. Optimize for Conversations

On-page SEO is meant to optimize the site overall so as to have more leads and traffic and then more conversions. You should have a call to action on each page where possible. It is important to carry out on-page SEO changes every so often so that your website is marketing your brand as it should.

Always make note of the changes and the conversion rates so that you keep track of what you are doing right and change what may not be working for you. This is particularly important when doing ecommerce SEO and conversion rate optimization.

For more insights on topics about on-page SEO and other aspects of SEO, explore various SEO articles here. The resource offered at Click Centric SEO share a wealth of information about ecommerce SEO and other niche aspects of optimization.


The Pillars of Integrating Video SEO in Your Search Marketing Strategy

When building an SEO strategy, there are various tools that can be used to your advantage. One of the most effective is video SEO.

Videos are loved by audiences for their entertaining and convenient nature, and they're loved by search marketers by their engaging appeal and immense potential for SEO. When you are creating a video for the purpose of SEO and inbound marketing, there are a few key guidelines you should abide by. Below we describe these pointers in great detail.

Have Quality Content

The content in the website should be really relevant. When someone watches a video on a particular topic, they have some expectations, which if not fulfilled will leave them disappointed, and they will probably not want to hear anything about the product that you are making known to them.

Grab the Attention of the Viewer

You must entice whoever comes across the video SEO to watch it. You can achieve this by using very catchy titles to the video. The title should contain some of the keywords that most of the users will use when looking for content. It also helps to have some screenshots of the most interesting parts of the video, so that it sparks the curiosity of anyone who comes across it.

Use Keywords

The basis of video SEO is keyword usage, so keep this in mind during the making of the videos. Conduct some research and get the words that are mostly used, and try to add these as tags in the video, so that when one is searching for the keywords, they can get a link to your video.

Write a Compelling Description

Give a short description of the video so that whoever wants to watch the video might have a clue on what to expect. If you write a good description, it will entice the user to watch the video.

Leverage the Power of Links

Place some useful links to your website. These will enable the user to access other websites that have related information. And although most video sites make these links NoFollow (which does not pass link juice for SEO) these links can serve as a great inbound marketing avenue.

Consider Length

There is nothing as boring as a long pointless video. Someone will get bored midway and quit watching, and this might end up in them missing the vital parts of the video. Remember, some people will be accessing the video via their handled devices, and if the video is too long, it translates into higher operator data charges, hence they might prefer not to watch the video at all.

Embedding and Sharing

A good video will not serve much use if it is not seen by the world. Do not be really closed off with your video, you should give the users some method of sharing the video with other users. The best way for sharing (which will also help your search marketing efforts) is by use of social networking sites, so ensure you have ensured sharing compatibility through most of the social sites. You should also allow people to embed their videos to their websites.

The right video describing your business will help you to pull in the traffic that you need for your website, as well as allow you to update the world about the services and products that you offer. If you need a hand, contact Peoria SEO company OIC Group, Inc. for a coaching program. With a great video SEO, you will not need to carry out the cumbersome SEO projects anymore.


How to Integrate Schema Markup for Better SEO

Schema SEOSchema markup is one of the newest and most effective approaches to on-site SEO. Schema better communicates what the content of webpage is all about so that's more definitively interpreted by Google, Yahoo and Bing. As a result, SEO can better thrive as search engines are able to understand the semantics of a webpage in a easier fashion.

The grand debate about Schema is how much influence does it have on SEO? It's a subjective topic, but one that many SEO companies and search marketing experts are experimenting with.

A Different Kind of Code

It's important to think about Schema beyond traditional Meta Tags and other SEO-friendly code. Think of Schema markup as "blueprint coding" that's embedded into content using div and span tags. Naked to the front-end user interface, these tags define specific elements of a page's content (e.g. H1's, descriptions, keywords, names of people and businesses, etc.)

Organization = Optimization

Schema is organization or construct of different layers of markup. First and foremost, freshen up over at to learn about all the different "types" and "properties" that define certain types of content and their application (e.g. LocalBusiness, CreativeWork, etc.)

The website helps explain everything in a very simple and easy-to-understand manner. As long as you know a bit about HTML and the back-end framework of webpage content, then learning how to implement Schema markup for better SEO will be a breeze.

How Schema Markup Affects SEO

Currently, it's under debate about how much (and whether or not) Schema markup affects SEO and attaining higher page rankings. There is no concrete evidence that Schema markup does indeed boost a page's rankings, however many top SEO companies claim to see increases in ranking after implement the markup.

In short order, it's best to test it out yourself. Try integrating Schema markup on a few specific pages and see if it impacts the pages' keyword rankings or your overall SEO strategy. You may be surprised as to some of the results you see in Google search.

If you're working with WordPress, there are many convenient plugins available that make integrated Schema very streamlined. Essentially, these plugins allow SEO's to simply define markup without having to integrate tags manually.

To evolve your SEO practice to the next level, it's important to leverage new and cutting-edge things like Schema. It can give you an edge with your SEO efforts and help your clients attain better search engine rankings and traffic.

What are your thoughts on Schema markup? Have you experienced SEO-benefits as a result of Schema? Let us know in the comments below.


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