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How to Organize Your Website for Optimum Keyword Relevancy
Among the first phases of the SEO process (after pinpointing the right keywords to optimize a site for) is determining which pages to build.
Building the blueprints of your website is extremely important for on-site SEO. By blueprints, I am referring to the overall site structure or internal navigation of the core optimized pages.
Build a Cohesive Book
In essence, a website is somewhat like a book. The book can be organized with multiple levels of pages at varying degrees of page depth. When a core optimized page is supported by other related pages (often simply long-tail variations,) the core page will bolster even greater keyword relevancy.
Let me provide an example:
Mayoclinic.com is an extremely well optimized website. Notice in the image the layers of pages in the crumb trail.
Each page goes deeper on a more specific topic about fitness. All of these wonderful pages (as well as all of the wonderful content each page offers) surrounding the topic of ‘fitness,’ will help to support the keyword relevancy of the site around ‘fitness’ related keywords.
Here is another example:
Below is a website our team put together, WebPresenceGroup.net. We wanted to establish keyword relevancy around the keyword phrase “search engine optimization” (really tough keyword, we know, but our strategy goes far beyond that keyword target ;-)
Notice in the top navigation, the pages that expand out under Search Engine Optimization services are all sub-sets of the core practices of SEO, such as Video SEO, Local SEO, and SEO Copywriting.
The idea here is bolster a page optimized for a primary keyword with several pages optimized for related secondary keywords.
The organization of your optimized pages is key. Some website optimization companies will simply build out a ton of new pages without considering the page depth or internal structure. This is often the mark that separates the powerful optimizers from the weak.
Link Pages like a Pro
In addition to organizing your pages for optimum keyword relevancy, it is also crucial to link your pages in a very strategic manner.
Again, keyword relevancy is the name of the game. Here you want to ensure that the pages that are being link together are somewhat related to one another. Furthermore, you will use optimized anchor text in the links that you build.
Here is an example of how we use optimized anchor text in the some of the internal links we have created on Web Presence Group.
This is a portion of the content on our Search Engine Optimization page. Notice how these two blocks of content focus on a particular sub-set of SEO and each have a keyword optimized link in the copy.
The content is relevant and therefore the optimized internal links and anchor text is relevant. This is known as contextual relevancy.
Putting together your optimized pages is like piecing together the pages of a book. Perhaps you are adding an optimized chapter to that book, or building a completely new website. Whatever your objectives are for SEO, the organization of your site’s content is imperative for keyword relevancy.
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