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10 Essential Tips for SEO Copywriting

SEO Copywriting Tips for Organic SEOWith the recent Panda updates, it is clear that only natural links have a future in search engine optimization. One of the most effective ways of creating natural/organic links is through the generation of quality content.

If you want success in your SEO campaign, you should be very careful when undertaking keyword optimization of your website. Keyword optimization means using the right keyword in your copy and shooting for the ideal keyword density.

However, keyword density is no longer important as quality content. In fact, too high a keyword density can result in your website being penalized. It’s thus critical that you write great content with a natural flow and only include keywords when appropriate.

There are however many places on a webpage that are essential for keyword optimization. That is, the inclusion of targeted keywords is still paramount in select areas (which we define below.)

SEO Copywriting Tips

1. Have keywords in the title of your Web pages. Use the Title Tag (whose syntax is) for this. The title for each Web page should be unique and it should not be more than 60 characters long. This is because the major search engines only display 65 characters in SERPs (search engine results pages). If possible, have the keyword in the beginning of the Web page’s title, but do not force matters. If you force matters, the title will not be relevant and user-friendly enough to attract clicks.

2. Use keywords in the page copy. This means there should be a correlation between the actual content on the page and the page’s title. Fight the temptation of forcing keywords since the content should be as natural as possible. You should also avoid overusing keywords since this will be taken to be keyword spamming. Try synonyms, similar/related words, and plural and singular forms of the word.

3. Use keywords in the external link anchor on the actual URLs of the Web pages and on your Web pages. This will help establish keyword relevancy for SEO.

4. Use keywords to create unique Meta descriptions. Try to keep each Meta description under about 160 characters. Although this will have minimal impact on your keyword rankings, the Meta description will be under your title in SERPs and it could therefore improve the click through rate. 5. Use Headline tags to break down your content. These tags start with <H1> and end with <H6>. Use CSS for styling. Include your keyword in the Headline tags. 

6. Use a keyword in the title of all the images used and also in the Alt property and the caption of the image.

7. Have at least one image per Web page. The image should be relevant to the targeted keyword on the Web page. The image could be a statistic, a graphic, or a visual representation of the topic.

8. Use keywords in bolded text (whose syntax is keyword) and in italics (whose syntax is keyword).

9. Use keywords in lists, be they unordered or numbered.

10. Try to ensure that the page copy is at least a hundred words long. The best pages that rank well for organic SEO are typically over 200 words long.

Well there you have it. Your ten essential SEO copywriting tips. If you have any additional tips that you'd like to add, let us know in the comments section below.

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