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Could Structured Data Be a Future Ranking Factor in Google?

Google Strictired Data Ranking FactorCurrently, Google denies any claims that it could be using structured data to rank websites on the World Wide Web. The search giant’s denial contradicts with most an SEO professional’s beliefs that structured markup does affect how well a website ranks.

So, even though Google is currently in denial, will it give in in the future? We cannot be sure but there is enough evidence to support a positive for the hypotheses. Below is information which keeps you in the light of what is going on.

Google Hints

As Google puts it, structured data is all about helping its engines better understand your content, which is imperative to actual ranking. Although using Schema and structured data markup does not have a direct correlative effective on how well your site ranks, you may want to anticipate this to change in the near future.

Although informally, Googler John Mueller said that structured markup is something that might be integrated into Google’s ranking algorithm could be in the near future. He continues in the company’s assertion that it is currently not using it for ranking purposes but there is a high likelihood of that Google has an intention of using it in the future. See more about this at Search Engine Land's post on this topic. Or see the video Google Hangout below on his thoughts about this.

Avoid Google Guessing What Your Site Is About

So how would structured data improve the experience of people who use Google to search for information on the Internet? In Mueller’s view, structured markup is integrated into a website to make it easier for their search engines to understand its content.

If someone is browsing for information about a car on the Internet and Google happens to 'know’ pages which are marked up with data for the same car, it will bring up these pages assuming that they will be useful to the querying user. Unlike what they currently do, structured data markup eliminates chances that the search algorithm will guess that a certain page is about the car for which a user needs information.

Better Answers to Search Queries

Mueller however continued to assert that they will not favor pages with great markup technicality at the expense of pages which carry useful content. You might want to recall that useful content in Google’s perspective points out to that which gives the best answer to a web visitor's queries.

All in all, it does not hurt to be in the light. If they are going to throw in structured data, you would better begin tuning up your pages else you will be caught unawares. Think about your competitors; if they have got wind about this development, they are probably adding structured markup to their pages or planning about doing it soon.

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5 Essential Forms of Schema Markup That Aid SEO

Schema markup and structured data can help you send the right SEO signals about your content and business in general. Perhaps you've heard that leveraging schema or any other kind of structured data is useful when you want to make search engines understand your content.

Surprisingly, only minority of SEO and Internet marketing agencies are leveraging Schema. However, using schema markup also does other things like increasing your search visibility through featured snippets, rich snippets, and knowledge graph results. Therefore, it emerges that structuring data in your site will help you create search engine-friendly signals, ultimately boosting your ranking.

In fact, according to Google's John Mueller, Google could be adding schema markup as a ranking factor. Therefore, it's important that you understand the different elements of schema markup and how they influence SEO.

Here are 5 different forms of schema markup and what they do to help your SEO efforts.

Breadcrumbs Schema Markup

In this markup, you will generate breadcrumbs rich snippets on Google results to increase your site's click-through-rate. For instance, if someone was looking for information about a specific subject and they saw an article with several links highlighted in blue just below the first few sentences, they would definitely click the title. Breadcrumbs markup make it easier for organic visitors to identify what they are looking for even before visiting your site.

Video Schema Markup

These days, videos are important than anything else. You might be having great videos that teach on how to perform certain tasks. But because they are deeply embedded into your site's content, it will be hard for the visitor to locate them straightaway. You'd need to rank well for those videos in order to receive traffic.

However, if Google displayed video rich snippets alongside the title of your post, it would be easier for the visitor to click that title. It also helps to favor your site when it comes to ranking in Google video search.

Webite Schema Markup

Have you ever searched the name of a website on Google only for the SERPs to return a search box and some other links below it? This is what we're talking about here. It's basically a search box feature meant to enhance your site's homepage on Google. However, to use this feature for website optimization, you must have an existing site search in your website to activate this element.

Product & Offer Schema Markup

This feature enables ecommerce SEOs to leverage schema to list information about their products in the SERPs. This may include price as well as status information. As for the product schema, only the name property will be needed. However, for the offer schema, the price and currency properties will be needed.

Rating Schema Markup

This element can be used by e-commerce sites, local businesses, restaurant and other entities to show average star ratings for a particular product or service. If an item has received multiple ratings so the number of stars are averaged, an aggregate value will be calculated, and in this case, the site owner will need to use the AggregateRating element of schema to display the relevant ratings.

Those are the different forms of schema that a site owner must be familiar with. As it had earlier been insinuated, structuring data in the SERPs is going to be a priority in the eyes of Google. You don't want to be left behind.

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