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Mobile Website Optimization Tips to Overcome Google's Update

Mobile website optimization is the process of ensuring that visitors access your website from their mobile devices. Google announced that mobile-friendliness will be used a factor for ranking in the near future. Therefore, after April 21st, your site should be mobile friendly otherwise it will not reach its fullest ranking potential.

In this age of internet of technology where up to 50% of your traffic come from mobile devices, the fact that your site ranking can benefit from mobile optimization in encouraging and also challenging. You don’t want your visitors to avoid your website because it lacks user-friendliness.


Mobile Site Optimization

For an SEO-friendly, well-optimized website, there are additional things that you should consider when creating mobile-friendly sites. Below we outline a number of elements to keep top of mind when embracing mobile website optimization.

Page Speed

Page speed is very important for mobile users when compared to desktop users. Apart from optimizing images you should reduce redirects, leverage browser caching, and minify code. Enhancing page speed and minimize load speed can significantly improve the level of optimization and SEO potential of your website.

Don’t Block JavaScript, CSS, or Images

In the past some mobile devices could not support these features, so website developers of mobile sites blocked at least one of them. However, this is no longer applicable because Google uses these criteria to check if you have responsive site.

Re-design for Mobile

Mobile devices have simplified and revolutionized the way websites are designed. Here are some tips for mobile site design:

  • Don’t use flash: in most cases, plugin are not available on the users’ phones. This means that the users will miss out all the fun. Instead, you can HTML5 to create special effects.
  • Don’t use pop-ups: it very challenging and frustrating to close pop-ups on mobile devices. This might increase the bounce rate in the mobile device.
  • Design for fat finger: navigating on touch screens can lead to accidental clicks if the buttons are too small or too big. A well optimized site will remove this challenge.

Optimize Mobile Site Meta Descriptions & Titles, Uniquely

It is important to note mobile devices offer less screen space to the users. To show off expertise in SERPS, be accurate as possible when creating URLs, titles, and meta descriptions.

Optimize for Local Mobile Search

For business with a local element, the mobile content should be optimized for local search. SEO for local search include standardizing your address, name, and phone number as well as including your state or city name in your site’s metadata.

Here are some design recommendations for mobile website optimization:

  • Use “desktop version” link on your site to provide users with the option to access desktop version, which contains more information and provide better experience.
  • Ensure that calls-to-action is placed at center and front. Ensure that your call-to-action button is visible and do not need any zooming.
  • Make click-to-call buttons easy-to-tap and visible on your mobile site. This will increase the conversation rate of your site.
  • Compression of images should be done to minimize the size of uploaded files. This increases the speed as well as making the pages easier to navigate.

Segment your terms in mobile and desktop version, and start desktop vs mobile ranking in order determine their fluctuations. Monitor your competitive mobile rankings to check for any positive or negative changes. This will help you develop sound mobile website optimization strategies to outsmart your competitors.

In conclusion, adopting a good mobile website optimization strategy is the only way to rank higher on Google. Websites which have high Google rankings are visible on first pages on search engine results pages, hence more traffic and business.

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