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LinkedIn Updates for Enhanced Content Marketing

LinkedIn has recently release yet another set attractive updates for Internet marketers. These updates offer insightful tools in making the most out of user information and market data. With these new LinkedIn features, many marketers can better target their followers and improve their overall marketing strategies.

Targeted Updates

One of the recent LinkedIn updates is the Targeted Updates feature. When you set your personal statuses on your company page, anyone that you have been interacting with can automatically view your status. The targeted updates feature can automatically call the attention of those who can relate to a specific update, without having to wait for them to notice it.

So how does this update actually work? Company pages are expected to have at least one post administrator who manages the page. With the targeted updates feature of LinkedIn, the post administrator can automatically share important updates to a specific group of followers or audience at once. The admin simply needs to select a target audience which can be based on their company size, industry, function, seniority and geographic location.

Later after the update is posted, the admin can already have access to a number of data. This data shall include the number of targeted followers, the impressions, the clicks and the shares for that particular update. By being aware of this information, marketers can immediately see how their audience reacted and which ones considered your update to be relevant. This becomes a means to start a conversation wherein anyone can instantly share their impression and thoughts on a specific matter of discussion.

Follower Statistics

Another LinkedIn update is the Follower Statistics. This is an additional tab to your company page statistics, which simply shows your followers' demographics. The data will reflect the number of total followers you have, the number of recent followers for the last 7 days, and the average impressions and engagement levels of you LinkedIn updates.

Both of these LinkedIn features offer relevant information that can be used effectively to make more productive marketing decisions. With the Targeted Updates and Follower Statistics features, every company page can be built in such a way that will guarantee to attract a specific audience or group of followers.

With this information, you will know which updates should be shared to who and when. This will allow you to monitor the progress that you made in your company page. Furthermore, this will let you realize what actions you need to take in order to enhance these developments for the betterment of the company that you are promoting. If these features are used wisely, select content can be targeted to the right set of eyes, and thus your content and Internet marketing efforts may be more impactful.


5 Tips to Optimize Your Twitter Page

Marketing on the web is vital for almost any type of business. Internet marketing and search engine optimization are very dynamic and there are new strategies being introduced all the time. It is important for you to keep up to date with the latest strategies and tactics being used for better exposure on the web.

Some of the most recent strategies involve the use of social media websites for web marketing. Although many business owners are ready to brush social media websites aside, they must recognize the fact that most time spent by internet users online is spent on social media websites. It is therefore important to take advantage of these easy, and free opportunities to gain additional visibility.

One easy place to start with is Twitter. And although the SEO link value in Twitter may not mean much, the inbound marketing potential is huge. That is, the potential to reel in new customers, as well as promote more loyalty in existing customers, by attracting them to you site via effective Tweeting.

It is not enough to open a Twitter account and hope for the best. You must optimize your Twitter page to ensure that you get the results you are hoping for. The following five tips will help you get the best results on Twitter.

Optimize Your Twitter Page

1. To establish credibility and authority in the search engines via Twitter, you'll need to build your reach. This means attracting quality Twitter followers. Google and Bing evaluate the author (and his or her following) to establish search engine rankings on some Twitter pages. You will therefore have better chance at a higher Google ranking if you get a quality following.

2. You can appeal to influencers by posting remarkable updates. Ensure that your content is valuable enough to earn retweets. Search engines such as Google will also consider the value of other influencers and relate it to your link, this works to boost your search engine marketing relevancy.

3. When you create your Twitter page, you will be allowed to create a short bio about yourself or your company. Use this space to optimize your Twitter page with keyword relevancy. Be sure not to overstuff the content with keyword phrases or keywords. Just using one keyword is enough. It is therefore important that you choose the keyword that is most relevant to your company.

4. Take your time when preparing your bio and ensure that it is attractive and signifies your brand. Use only relevant information that targets the interests of your audience. This bio has the potential to appear on search results pages, so brand it according to your logo and design elements.

5. Remember that the length of your tweets ought to be short (between 20 – 30 characters long) in order for them to be retweeted. Integrate SEO keywords in your tweets but keep them concise and 'punchy'. In addition, always promote content that reflects your company and that will establish a positive reputation for your business.

Do you have any suggestions on how to optimize your Twitter page? Let us know in the comments section below.


Techniques to Improve Your PPC Click-Through Rates (CTR)

Google Pay Per Click (PPC) advertising is one of the most effective online advertising techniques. Marketers love PPC because they only have to pay for actual clicks. These clicks lead straight to the landing page, making this a targeted advertising technique for almost any types of business.

Although everything centers on conversion in PPC advertising, click-throughs are still a crucial consideration, especially on a competitive search engine results page. There are several strategies for improving your PPC ad's click-through rate (CTR) - many of which have been tried and tested, and require little investment.

Ad Extensions

One of these easiest ways in which you can improve your ads CTR is by adding extensions. Ad extensions are important because they enable you to provide more information on your ads - which is not only helpful for users, but ad extensions also make your ad more prominent (or standout-ish.) There are a number of PPC ad extensions, some of which include social (such as Google +1's), local extensions that tie in to Google Places, products extensions (that show images), and subscription extensions (that display a 'sign-up' field right in the ad). 

Improve PPC Click Through Rate via Ad Extensions

The most commonly used ad extensions are sitelinks. A Sitelink is a type of ad extension that enables you to have up to four additional, supplementary links in your ad. For ecommerce or deep sites, this can not only help your CTR, but also your conversions rates.

Extended Headlines

Another strategy that has been tried and tested is the use of extended headlines. This is indeed another very easy way of increasing CTRs for ads that are already present in organic search results. To use this strategy, simply end your first line of the description with a punctuation mark (an exclamation mark, a period or any other punctuation mark). The first description line will be added to the heading so that your PPC ad really stands out.

Ad Copywriting

Yet another option is using a display URL that is friendlier than your actual URL. You can have a display URL that is 35 words long and that includes a product name, a benefit or a special feature of the product or any other feature you deem helpful.

Improve your PPC ad's CTR by using seasonal headings. There is increased Internet traffic during the holiday season and during major events such as parades and marathons and you should take advantage of these. Simply reference or add an event in your ad’s heading. This makes your ads look timely and increases their visibility since more people will be searching the keyword.

Many clients/customers want to see brands in ad copies, but you should take note of the legal issues around trademarks if you are using a brand that is not your own in your ad copy. Do not use prices if you do not have the lowest prices in your niche. Instead, talk of any discount/s that you may have. You could also increase your CTR by including any free offer that you might have.

Do you have any ideas on how to improve the CTR of your PPC ads? Let us know in the comments section below.


Local Web Design Prowess in Peoria IL

Peoria Web Design CompanyLocal Peoria website design company, OIC Group, Inc., has recently release a new website. The new website is centered on OIC Group's portfolio of local website projects and clients. The emphasis of the new website is to showcase the creativity and web design services of the company while providing prospects and new clients a sample of OIC Group's capabilities.

OIC Group is a locally-focused company that offers web design services for both large and small businesses in Peoria, IL. The web design company employs a diverse line-up of talents, and offers professional services spanning from SEO and PPC advertising to mobile marketing and applications development. With its new website, OIC Group hopes to receive new business in its primary local market of central Illinois.

The Peoria web design company offers experience designing, developing, and optimizing websites for a number of clients in various industries. The structure of its new website presents each portfolio piece by industry as well as client. This helps outline the professional web design capabilities of OIC Group in an organized manner.

Also presented on OIC Group's new website is information about the company's website services. As an advocate for search engine friendly web design and development, OIC Group provides many different services in Internet marketing and search engine optimization. OIC Group also boasts its flagship product known as Exponent CMS. Exponent is a free, open-source content management system that the developers of OIC Group have programmed specifically for SEO friendly websites. Exponent CMS is the cornerstone for many of the company's websites.

OIC Group centers its business model on a local approach. Members of the company are strong advocates for local sustainability, even at the online level where location barriers are virtually non-existent. In addition to building attractive, cutting-edge websites, OIC Group offers many other website services to better sustain ongoing success for its client roster, local SEO Peoria IL being one of them. The company offers a wide range for services for web design Peoria IL and delivers cost-efficient website packages meet all sorts of financial restraints and website needs.

You can visit OIC Group's new website by visiting


3 Non-SEO Strategies That Can Improve SEO

Non SEOIn today's competitive times on Internet commerce, almost every business can benefit from SEO. However, SEO and website optimization is not just about developing good content, and promoting your business with traditional SEO practices (e.g. link building.) Today, SEO requires a lot more to reap sustainable outcomes.

In this post, we discuss 3 non-SEO strategies that can indirectly help boost your SEO campaign and potentially your business' rankings. With a better understanding of these strategies, you can work on your SEO through other means of Internet marketing.

Social Media Marketing

Almost every person is familiar with social media these days. It’s all about building relationships and interacting with people. However, it has also become the best platform to market and advertise your products and services.

Social media marketing involves a wide user base and therefore, business organizations are inclined toward social media marketing to look for potential customers. There are numerous websites on the Internet that allow you to create a free profile.

Most social networking websites allow you to create a business page. You can easily lure customers and make your presence felt. Like any other medium of communication related to marketing and advertising, online marketing also runs on some basic principles.

When you use these basic principles and strategies, you will be able to achieve success and get positive results. Integrating these principles with your SEO campaign will help you in the long term.

In order to develop an excellent marketing plan, you need to evaluate and check your marketing plan and content development plan. With this approach, you will be able to understand how SEO, blogging, social media, analytics and content development can be integrated together to provide successful website optimization and online marketing.

Content Marketing

Organizing online marketing for your business has a wider scope than social media. You will have to understand how all channels can work together to pass your message to clients and customers. You can organize content in four different ways to boost your SEO efforts :

  • Narrative - With a narrative, you create a story around the product or brand and pass it on to your customers. A narrative is one of the most important components of every content marketing campaign.
  • Development - Once your story has been outlined, you have to develop an appropriate message and pass it on to the right customers.
  • Interaction - This is about interacting with your customers across different platforms. Email, blogging and social media are different mediums. Thus, messages for every platform should be different.
  • Planning - You should continuously look at changing market trends and plan accordingly. You should also develop content calendars. This will allow you to deliver content on time, especially when a topic is your customer’s top preference.

One company that does this well is Optimized Surgeons. They provide blended programs that combine social media, content marketing, and organic SEO for surgeons.

PPC Advertising

Last but not the least, a Pay Per Click (PPC) advertising campaign can provide you with exceptional results, and boost your SEO efforts by generating an influx of traffic to your optimized pages. With PPC ads, you’re able to target the right audience for your business. This makes sure you attract more potential customers, and improve your conversion rate.

PPC also enables advertisers to test certain keywords and their conversion potential before actually optimizing for them using SEO. This can help to ensure the long-term effort of SEO is worth while by ensuring that keywords actually convert.

These are some of the best non-SEO strategies to improve your return on investment. With these simple strategies, you can strengthen your optimization campaign, and enjoy more benefits for your business.


Ecommerce SEO Site Audit: What to Expect

 Ecommerce SEO Site AuditOne of the issues with SEO and Internet marketing is a lack of standards around the scope and quality of work. Different SEO and Internet marketing consultants and agencies use similar words to describe different processes, but quality and outcome of their work can be vastly different.

An ecommerce SEO site audit falls in this category as well. To help ecommerce business owners set proper expectations of the ecommerce SEO audit process, we will discuss what this should include in order to be useful. Business owners need to understand what they can expect from an SEO audit in order to protect their investment.

Defining the Opportunities & Overcoming Weaknesses

Usually an ecommerce SEO audit has the goal to identify the opportunities and challenges faced by the client’s website for improving the SEO performance in order to drive more visits, brand impressions, and conversions. The input in a SEO audit is a client’s access to search tools such as SEOmoz or Webmaster Tools, web analytics, and the search results themselves. These data are used in combination with SEO knowledge and experience in order to analyze the website and design a SEO strategy to improve organic search performance.

A complete ecommerce SEO audit will usually include three sections:

  • (a) Analyzing keywords and content
  • (b) Analyzing the opportunities and challenges for a website’s technical aspects
  • (c) Link authority

All these three areas are interconnected and no ecommerc site SEO audit is complete without covering them all. Sometimes these three sections are split into separate ecommerce SEO audit documents, such is the case for SEO site audits provided by companies like However, not all ecommerce SEO site audit reports cover these sections, and when they don't, you as the ecommerce site audit should be skeptical of the people prodiving the information.

Assessing the Primary Components of Ecommerce SEO

In a search engine algorithm are combine hundreds of ranking factors and as a result, decisions come together across those three main areas of SEO: authority, content, and technical. According to the search engine algorithms these decisions impact a website’s organic search performance.

For example, a website’s content relies on technical elements such as architectural structure and platform configuration in order to boost rankings by amplifying keyword signals. In the same manner, it has to be some sort of keyword signals to amplify for link authority as well. As we can see, ignoring one area has as a result leaving the other areas weaker.

The SEO analysis documented in an ecommerce site audit is critical for several reasons. One of these reasons is trust. A detailed SEO analysis builds trust between the client and the SEO professional. Because SEO is a combination of development and marketing disciplines, the client needs to understand the underlying issues with a strong impact on the SEO performance. An SEO audit has also an educational aspect. Based on the audit it is possible to implement a strategy to improve ecommerce SEO service quality, or the overall general direction of the program.

Therefore, in addition to analysis an ecommerce site audit will also contain a SEO improvement strategy and the steps to implement that strategy. This SEO strategy will address authority, content, and technical opportunities in proportion to their value, focusing on those areas that can have the largest SEO impact.

Providing Insights That Encourage Greater Conversion (Not Just Rankings)

A thorough ecommerce SEO site audit should help finding the overall ranking potential of a website, as well as the means to realize success. The SEO professionals take into consideration various factors that can be categorized under off-page and on-page SEO. On-page or on-site ecommerce SEO accounts for around 30 percent of most search engine algorithms, while off-page SEO elements carry the most weight in determining keyword rankings.

However, usability, navigation, and website structure of an online store are important not only to SEO but also to conversion rate optimization.

The technical SEO quality of an ecommerce site depends on several components such as crawl ability and website health, website load speed, use of a XML and HTML sitemap, overall HTML coding structure of the website’s pages, and use of internal linking.


SEO Company Carves Niche in Providing Internet Marketing for Surgeons

As a medical professional in the plastic or cosmetic surgery profession, there are a number of things to ensure you keep in check in order to be more competitive in the market, and having a good online presence is definitely one of those things in this age and day. SEO or search engine optimization is the marketing approach that involves promoting the online presence of a website in order to reach out to more of your target market.

Especially when in a competitive profession in the healthcare and beauty industry such as a surgeon, one of the best business decisions you can ever make in terms of online marketing, is choosing the right company for your SEO. Specialization is an important factor to consider when looking for a search marketing firm for your business or profession, but finding a firm that specializes with SEO purely for surgeons might be a daunting task. The good news however, is that there are a few good companies you can hire to help with your surgeon SEO efforts.

Optimized Surgeons

Optimized Surgeons is one of the good companies, a highly reputable plastic surgeon SEO company that offers a specialized number of Internet marketing services for surgeons. Some of their online marketing solutions for surgical professionals include organic SEO and search marketing, social media marketing, content marketing, web design, branding, and PPC advertising all for surgeons.

The company provides an opportunity for surgical professionals seeking to gain a big brand name online through website promotion, with a number of resources geared to increase the search engine ranking of surgeon websites and increase web traffic.

Organic SEO & PPC Advertising

While organic SEO is designed to promote viewership and ranking on search engines for surgeon’s websites, other approaches such as PPC Advertising and link building are geared to increase traffic to the site, and to promote client enrollment. Both of these elements are integral to Optimized Surgeon's Internet marketing services.

Web Design for Surgeons

With a user-friendly website that is fast and easy to navigate; and one that can be accessed using mobile devices from different types of browsers, clients don’t find it hard to come back to your website for more content or information. This is achieved through website design that looks professional, yet helpful and enticing to the user looking for surgical assistance or information, which is one of Optimized Surgeons’ specialties.

Social Media Marketing

Your surgical clients and target market also need to be engaged through the social media platforms. Here, you can share links, content, surgical product and service updates, while responding to their queries and comments. Also, the content posted on your website is a major asset that should either sell your business or not.

Interesting, correct, and informative content will always be beneficial to any business website and if professionally done to suit the needs of your clients and target market, they will gain more trust in you and see you as a professional or organization they can trust and rely on.

Content Marketing & Branding

Also, some surgical procedures may not be an everyday affair, meaning that referrals from your previous or current clients are crucial in getting more clients. A proper content marketing approach combined with social media marketing can achieve this.

Apart from just offering content marketing solutions for surgeons, this company also provides their clients with the opportunity to link to a huge network of blogs that are related to surgery and publishing websites with authority links. This serves to increase traffic, promote brand awareness and increase search engine rankings while generating citations.

Link & Citation Building

Links can be outbound, where your site has website links that point to other sites, or inbound where links pointing to your site originate from other websites. The same applies with citations, but in this case, it is your work that is mentioned (cited) instead of links to your site being provided. Both links and citations inform search engines about your niche, and help increase the trust as well as quality of your website. This in turn helps promote ranking on search engines.

Due to its prime focus in offering internet marketing services for surgeons, Optimized Surgeons has continued to display an impressive growth to become one of the most reputable search marketing firms. You can check out more of their services and additional information about them on their site at


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