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How to Promote Professional Services Using Social Media

Social MediaSocial Media is a key tool in promoting businesses online, since it can reach a market of millions of people all over the world. Each social media outlet offers its own features that can help a business gain exposure, and build their clientele. Here are some tips on how to promote a professional business, using the more popular social media sites.

Facebook

This social media outlet is still in the lead, for having the largest member base. A business can use Facebook to reach over 500 million people, and help expand their global market. A key tip for using Facebook is to consistently have promotions or contests, through the business page. This will entice users to follow and like the business page, thus making your business gain popularity. If you are just starting on Facebook, a great approach to gain popularity fast is to give a product or service away, to the first few viewers that like your page. This will have your business spread rapidly, among users on Facebook.

Instagram

This picture-sharing outlet was just recently purchased by Facebook; therefore it is quickly growing a large user base. Instagram is generally a mobile application, but users do have access to the site by computer, as well. The best ways to promote a business through Instagram is to upload a picture pertaining to your business, and then choose relevant hash tags to upload the image with. Hash tags help group together pictures of relevancy, and will help you in showcasing your picture to your relevant market.

Pinterest

Pinterest is the new social media outlet, which is quickly gaining popularity among businesses. To use Pinterest for marketing purposes, a business will have to create an account, and post pictures of their products, thus being able to link it back to their online site. To succeed at Pinterest in the marketing sense, it is vital to be social, and comment and like other people’s photos. This is the easiest way to gain followers, and it is important to follow them back as well.

Twitter

Twitter allows for companies to write a small blurb, which will deliver pertinent information to potential clientele. Twitter also allows for members to make use of the hash tags, hence delivering their blurb to their target market. A tip with Twitter is to be social and follow individuals, who follow your competitors or other businesses, in the same niche. This will help you reach out to your target market, which is interested in your particular product or service.

Google Plus

Google Plus is a new social media outlet, which is quickly on the rise as well. Companies should link all their social media platforms to Google Plus, thus being able to easily find their other followers on Google Plus. Doing this will save much time in trying to build up your fan base on this platform.

About the Author: This guest post is contributed by Zara, a guest blogger from UK. She has written many articles on SEO, Health and finance. Apart from blogging she does research on ppi claims. Catch her @financeport.

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10 Awesome Places to Make Your Content Marketing More Impactful

Content Marketing TrafficThe Internet has become a boiling pot for content and there are many ways for you to leverage the content you create in your website. Through the use of engaging copy, rich snippets, link bait, and creative images, let's see the top 10 places that will help make a tsunami of web traffic flood to your site.

Pinterest

You can build traffic easily with a free account at Pinterest. You can post relevant and attractive pictures to your industry and make possible readers come to you. Pinterest is very intuitive and you can post pictures which will entice users that seek your products or your type of content to click through to your website.

Visual.ly

This service allows companies and websites to create infographics which offer an amazing visual appeal. Visual.ly make these shareable across the web and cause visitors to become interested in knowing who the creator of a particular infographic was. This is where your chance for extra traffic comes in.

Blog Engage

Blog Engage site allows you to share your content through blog posts. Simply select a category of interest, and post it so that it is found by your target audience.

SlideShare

This is an amazing service which you can use PowerPoint or any other slideshow presentation software to turn your content into live presentations. You can either include all of your content in them or just some very interesting parts in order to make users click through to your website or product page. The best of all is that creating an account on SlideShare is free.

Instagram

This social site was already a powerhouse even before Facebook bought, now imagine after that. Just like Pinterest, Instagram users are able to share amazing pictures of anything they like. They also offer an image editing software that's top of the industry. You can cause your users to click through amazing pictures you post, they can comment on them, re-share them and most especially, click through to your website.

StumbleUpon

This is another social network, where you can create a free account to share your content. Leverage your site's presence by increasing the number of followers, sharing content and having it re-shared and much more. StumbleUpon is a powerful social network to boost your Internet traffic.

LinkedIn Groups

Within the LinkedIn social networks, it is possible to leverage your internal connections through the use of groups. Website owners share content that is relevant to their niche and see how their user base engages the content and clicks through to their website. LinkedIn Groups is an amazing way to create free content to your website.

Triberr

Triberr is another place for you to increase your social presence. You can quickly have your content shared by many bloggers and people that like it on Triberr.

Reddit

This site is free to use and functions more like a newsfeed type of site. Share content on Reddit that is relevant to news topics and find a way to link to your main topic or niche.

Google+ Communities

For all those that remember what it was to have a group at Orkut, and for all major Facebook Page and Communities users, Google+ Communities is another similar product which packs a strong punch. Easily share your content, have it re-shared, commented and bring a lot of traffic into your website.

These are the top 10 sites we have found and that we hope you can use to hone your online presence, bring in a lot of free traffic and increase your website's power.

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