Content marketing is an effective way of bringing traffic to your website. Great content can help your website go viral.
It also helps with your search engine optimization (SEO) efforts. Many people spend a fortune as well as time and effort generating great content, only to be disappointed when it does not help their overall website marketing campaigns. The reason for this is that such content, albeit well written, does not have the extra piece of detail to make it go viral.
There are several ways of ensuring there is ‘virality’ in you content marketing efforts, they include:
Consider enlisting the services of a professional for your content creation. Experts have the necessary training, experience and tools to generate great content. An expert will be dedicated at giving you the desired results since payment is based on results. This is not the case with an in-house IT team.
Going to an expert is advantageous in that your articles will be shared by a big number of influential figures. This increases the chances of your content getting re-shared among social circles. A good social media presence is a vote of confidence on whatever you are sharing. Contacting professionals is a good way of creating a resource that will come to your aid time after time.
As the content is being created, ensure that it is interactive, personal and funny. Personalized content means you are able to adjust it to fit the specific requirements, circumstances and preferences of the intended reader. Do this from the post’s beginning to its end.
Great content is content that is sequentially revealed. This will make the infographic interactive and surprising. Create interesting and funny content so that it captures the attention of the intended reader. With interactive infographics, results will be seen in just a few days.
Be controversial if you want your content to be read. Having something controversial will attract those who agree with what you say and they will show their support and it will attract those who do not agree with what you have to say and they will show their displeasure.
If somebody influential writes to agree or disagree with your post, you can earn valuable links, meaning greater exposure. This is a particularly effective strategy in blogging. Good conversations are those that spark further debate through other forums.
Contributing to charity is always a great way to ensure you have a successful content marketing campaign. Most people are moved by sorrow and as such, take advantage of such events as earthquakes. Announcing your intentions to give to such organizations as the Red Cross in support of people affected by a particular disaster is a great way promoting yourself.
An article requesting people to give your website ‘a thumbs up!’ and matching what is contributed means greater exposure since people will share your post so that you can pay more. Create comments that help in the generation of even more ‘thumbs ups!’ This is particularly helpful if you would have made the donation anyway.
Well there you have it - 4 creative ideas to get your content marketing juices flowing. Do you have additional ideas of creativity for content? Let us know in the comments section below.continue...
The approaches to content marketing offer virtually endless options to promote your ideas as well as your business. Marketers can create and distribute content in various forms and through many different channels. The challenge is pairing the type of content (e.g. video, text, images, etc) with the ideal online channels to promote it.
Content marketing hold immense potential for SEO. Sharing quality content can result in the content become popular and authoritative. This natural form of "link bait" can offer a powerful source for you as the SEO to build outbound links to your money site.
Additionally, great content can be optimized and found in the search engine results. If the content is compelling and leads visitors to acknowledge or learn more about the source, those individuals can find their way to your website. We call this inbound marketing which is one of the primary benefits of content marketing.
When creating a content marketing strategy, pinpoint the types of content are going to be the most relevant to your audience as well as most effective for your SEO efforts. This may take some research to determine the best techniques to connect with your target market. In addition, you'll want to take into consideration your overall SEO strategy. Are you pursuing local SEO, ecommerce SEO, or global SEO?
These factors will influence the nature of the content you produce. For instance, a local SEO strategy might call for content marketing ideas that have community or city focus. Below we share three examples of how content can be used to progress SEO.
Creating a solid infographic requires a combination of the right ideas and the right skills. A stellar infographic is outcome of interesting content that's presented in a well-organized visual fashion. The development of these compelling graphics combine the skills of graphic artist with the minds of marketing strategists, idea makers, and creative copywriters. The result of a good infographic can provide a number of benefits, including greater inbound traffic and link popularity for SEO.
When promoting an infographic, it is important to always include some attribution text, along with a link that points back to your site. The true hurdle in marketing such content is pinpoint the ideal social media sites to promote the infographic. The immediate platforms that are a must include Tumblr, Google+, Facebook, and StumbleUpon. Another creative idea for SEO is quest blogging your infographic. Guest blogging can offer tremendous SEO link building potential if the blog is a high authority domain with a high PageRank (PR).
After the video is finished, the initial step is to ensure the video has been keyword optimized to maximize its local SEO potential. This will include properly establishing a YouTube channel as well as uploading the optimized video with proper geographic settings. The majority of this keyword optimization is done through the video's properties, along with the advanced settings feature on YouTube.
The actual marketing side of the video should emphasize social media with a more local approach. In many cases, local business websites, directories, and online resource sites with industry or topical relevance are ideal. Membership fees or payment may be required for some quality directories, however the SEO benefit of getting your video published on a credible, locally-relevant domain could be well worth the investment. Lastly, marketing the video via social media platforms like Vimeo, Google+, and Facebook can further increase its search visibility.
The primary goal for you comic is to get it in front of as many people as possible. Anyone who may find the comic interesting or funny are prone to share it, depending on the social media marketing platform. In essence, a hilarious comic has immense link bait potential for search engine optimization. The outcome of a comic becoming very popular in social-sphere can naturally increase its PageRank, or link authority. For this reason, it critical to include supplementary content or author/creator attributions that include a link back to your website.
Be relentless when promoting any content with comical nature. That is, utilize all options to get the content out there. Social media platforms like Tumblr and StumbleUpon are ideal to release the true potential of the comic to go viral.
Well, that wraps up our three ideas for content marketing and how to use them for SEO. Do you have any questions, comments, or ideas that you'd like to share about content marketing? Let us know in the comments section below.continue...
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