For all the newbie’s in the SEO game looking to increase your rank, the term anchor text is used to define the visible words that are displayed on a link. Anchor text substitutes the need to link using the URL and enables search engine spiders to crawl the site being linked to with better sense of direction. The spider can gauge the relevancy of the anchor text to that of the webpage’s content, making it more popular to certain keywords.
For example, a link with the anchor text free rank checker that directs users to http://tools.seobook.com/firefox/rank-checker/ tells search engine that this webpage is about a “free rank checker" and will better rank the site in the organic search results for users searching for similar keywords.
The practice of applying anchor text may seem simple; however there is one strategy to better your organic listings in the search engines. Using anchor text for partial linking a powerful tactic is often overlooked by many in the SEO business. Partial linking is just like it sounds – using only part of the keyword phrase for SEO in the links anchor text.
A few examples of solid partial linking in anchor text (when targeting the keyword phrase “Felt triathlon bikes") would be “top triathlon bikes", “Felt brand bikes" or “learn more about Felt."
As link building continues to be dominant in SEO, using the best practices of anchor text is critical. Start using creative SEO anchor text links to better your organic search performance.continue...
Are you interested in the benefits of guest blogging? Did you know that you can reap more website traffic all the while promoting your product or services with guest blogging?
Well this is your opportunity to expand your mind, and see what you have been missing.
Being a guest blogger simply means that you are included as a writer on another blog. There are different arrangements, but it in essence, guest blogging is when you write content for other blogs.
Some popular blogs have a link like 'become a guest blogger,' if they offer this possibility. But even if you can't find such a link on the blog, you simply write to the blog owner and ask how they feel about guest bloggers.
As a guest blogger, you often need to present on-topic content that relates to the blog, or follow the blog owners instructions. If you find blogs that are relevant to your interests, then you can gain even more value.
Once you jump on the guest blogging bandwagon, you can realize a number of benefits:
When you write for other blogs, they often allow you to link back to your domain through the content you provide. These backlinks give your website more credit and can contribute to a greater PageRank.
This is a very easy and simply way to build links to your domain, which is now known as the most influential factor in SEO. Just imagine if you could write a few posts per week for a few high authority blogs. In time, you website's search engine performance could skyrocket.
Guest blogging can be a very powerful marketing and advertisement tool. It can help brand your online business as well as increase your rank.continue...
Many websites fail to attract the amount of visitors they desire. This is often because the preliminary keyword research of the SEO process was insufficient and viewed from the wrong lens.
For the best direction leading to SEO success, there are many elements that must be analyzed. Most of these stem from using the right Internet marketing tools.
To help you become more successful with your SEO efforts, we outline four essential tools that the best Internet marketers use.
Google provides a keyword research tool intended for Pay Per Click advertisers that displays the number (or volume) of people per month that are searching a given phrase. The data provided by the Google Keyword Tool helps to determine both the worthiness and the competitiveness of certain keywords. These two factors may be interrelated, because often a keyword that appears worthy of optimization lacks heavy competition.
Traffic Travis is a software platform that comes in both free and paid versions. It offer a fantastic competition analysis tool that provides a “difficulty rating” for a website's ability to rank on select search terms. In essence, Traffic Travis enables you to analyze how difficult it will be to rank and get traffic.
Backlinks are the most powerful indicator of a strong site, especially for SEO. The link analysis provided by SEO Spyglass allows you to see where a site's backlinks are coming from. Spyglass will also provide statistical analysis on the pages containing those links, such as the Google Page Rank and anchor text. The information provided by this tool allows marketers to gauge how strong their websites are as well as their competitor’s.
Conversions are key for SEO, and if your landing pages are not converting, your efforts are going nowhere. The Google Website Optimizer allows you to test different versions of a page to analyze which aspects of the page contribute to greater conversions.
Making decisions based on the factual statistics that these tools collect is likely to improve a website’s SEO efforts. By using these Internet marketing tools, you can give your website the SEO TLC it needs to move in the right direction.continue...
Your blog is your story. It is a mark on this world that will imprint itself in the minds and hearts of many people across the globe. Your blog may also be your livelihood. In other words, it may be through your blog that you sell products online or participate in affiliate marketing thereby earning your daily bread.
You should therefore use every single opportunity to attract visitors to your blog. One of the most effective means of attracting people to your blog is through writing an engaging and alluring blog title.
Alluring blog titles can double (if not quadruple) the click-through rates on your blog posts. Here are a couple of tips on writing alluring blog post titles that grab your target readers attention.
A "working title" is completely different from a topic title. This is because a working title is not only catchy but highly specific to take action. A topic title on the other hand is a general idea of the content in your blog posts.
For example, 'Internet Marketing Is Profitable' is a topic title. Your visitor will know that your blog post is talking about the profitability of internet marketing. This is a general idea of a very wide concept.
It is also unattractive to those who may not have enough time to read blog posts. However, 'How To Profit Off Internet Marketing,' is a working title. It delves deeper into the idea of internet marketing's profitability. This makes it attractive to potential visitors to your blog posts.
Your blog titles and the respective blog posts to those titles should relate to each other. You should not overly exaggerate your blog titles only to have watered down blog posts. This is highly disappointing for your viewers.
Your viewers' expectations are set immediately they read your blog titles. They will not revisit any of your blog posts if you do not meet their expectations. For example, do not write a blog title that reads, 'Justin Bieber Releases a New Album' when you do not actually have the details of that new album. This is one of the key pillars of building a successful blog.
People will flock to your blog posts if your blog titles are unique from other blog titles carrying the same information. You do not have to sacrifice accuracy to get people's attention. All you need to do is to play around with words. Your words should make good use of alliterations, strong language and clarity in value.
For instance, do not write a blog title as 'Leaders of the World Meet to Discuss Economic Downturn.' Instead, write 'Economic Downturn: World Leaders Meet to Discuss Options.' The second title is more direct and straight to the point.
Remember, long blog titles are boring. No one will bother to click on blog posts that already seem too lengthy and unorganized. You need to keep blog titles simple, direct and interesting. You should also remember that search engines play a critical role in how many people actually read your blog posts.
You should therefore keep in mind all of the SEO keyword phrases in your blog posts and consider putting one or a few of them in the blog titles. This can increase your search engine rankings.
Optimizing your blogs title will help you optimize your blog posts for greater value, rankings, and exposure. This cohesive effort is what truly puts the icing on the cake for your overall blogging goals.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
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