Increase Your Rank

   

How Increase a Website's Search Engine Rankings, Naturally

The former techniques of SEO (e.g. relentless link building and on-page keyword optimization) are simply losing their touch. To effectively increase a website's search engine rankings, you need to implement natural strategies that encourage sustainable, top search placements.

In this short post, we share three of the most essential cornerstones to increasing a website's rankings in the most natural, Google-accepted manner.

Respect Keyword Relevancy (but Don't Obsess About It)

Keywords are definitely still important when it comes to SEO (but not as much as they used to be.) You will still want to include keywords on your optimized pages, but in a natural way that makes logical sense.

Be sure to reference your keyword target in the page's title, Meta description, and on the page in header and at least once or twice in the copy. If possible, it also helps to include your keywords in a page's URL. This process of making your page "keyword relevant" sets the stage for better ranking potential to come.

Delve Deeply Into Content Marketing & Blogging

With emerging elements like "Google Authorship" and author "Rich Snippets," being a content marketer is an essential supplement to SEO and increasing a website's search rankings. In addition to learning more about Google Authorship, you should develop a content marketing startegy that centers on a consistent blogging schedule.

Your content marketing strategy should focus on problems and solutions that your target audience faces. However naturally, many of these topics will coincide with your SEO keyword targets. From blog posts, you can link to other pages of your website to generate greater SEO value (in addition to the direct traffic you can earn form these post via social media.)

Build a Trusted Social Media Presence

Have a trusted (and preferably authoritative) social media presence is a must to empower your SEO efforts. Like mentioned above, social sites are a platform to share your content with your audience. Not only can this result in direct traffic to your website, but the "Likes, +1's, Pins, and Shares" (Social Signals) that your content earns will seriously ignite its SEO potential.

Social signals are huge when it comes to increasing a website's search engine rankings. Think of these as votes of credibility and legitimacy that real people have made (not a manually generated mechanism to manipulate search rankings [e.g. link building]).

It's thus important that your content marketing strategy is legit. That is. produce and share awesome content that truly resonates with your audience, and naturally garner social favor as a result. When combined with some respect of keyword relevancy, content marketing and social media can cultivate a successful SEO outcome.

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