If you are looking to expand your business's online marketing efforts, accompanying your website with a blog can be a powerful and cost-efficient medium.
In these ever-transient days of web-browsing, users spend as little time as possible on pages looking to extract information quickly. It’s important to build a blog based on quality and value so visitors see credibility and trust in your company.
The two primary types of blogs are internal and external blogs, and below I’ll highlight the differences and benefits of each.
Internal blogs are part of a website’s domain. If you have a page for your business and operate a blog within the website’s domain, then that would be an internal blog.
Internal blogs are important for giving your webpage a voice and visibility for users who already know it exists. By providing updated content on your business’ page, you are building a rapport with the user.
The key behind internal blogging lies within social media. Sharing the valuable content from your business’ page on Twitter, Facebook and Google+ will help inbound some traffic. For something so easy and free, why not do it?
External blogs are not a part of a website’s domain; they exist independently away from your main page.
The main drive behind external blogging is to build quality links back to your main pages (for SEO). Posting relevant content and having a link directing users to your main page will do well in the eyes of Google’s search engine spiders.
Of course, this is assuming the quality you’re posting is relevant to what you’re selling. It’s crucial to develop an external blog with a focused target market. One who would be interested in the products you sell. For example, if you sell commercial grade coffee roasting products, then a blog covering all the little nuances pertaining to quality coffee roasting would be important to cover.
You might not sell something interesting enough to make content seem worthwhile, but don’t throw in the towel. If you sold products for polishing and cleaning marble countertops, sure, that’s boring. But giving content a little personality and voice can make even the driest topics less painful to read.
Even though marble countertops aren’t fun and games, make it sound as such. People may be more inclined to read a less-serious take on something like marble care and maintenance. It’s refreshing.
In the end, readers will come back to sources which they find worthy. People don’t like their time to be wasted. You’ll gain an audience by being a credible niche source. External blogs have more long-term effect than internal. However, maintaining a professional image requires staying on top of both internal and external blogging.
You can’t post awesome content on other pages and then disappoint people when you accomplish the almighty task of getting them to your page.
This blog post was contributed by blog writer Kyle Blasco. Connect with Kyle on Google+continue...
Many businesses today have started relying on content marketing to attract and engage target audiences. According to the Slide Share and Column Five Media reports, businesses are spending a quarter of their budgets on content marketing. And this is because of the kind of value that content marketing adds to your business.
For the obvious fact that many people rely on Internet to get information, businesses can benefit from content marketing by providing information related to their specific business.
Content marketing offers a spectrum of options. Content marketing offers many tools and avenues which help you market your business online. Some of the common ones are blogs, articles, press releases and white papers. You can choose the right kind of tool as per your purpose of marketing to build brand awareness or to generate traffic or leads or to drive sales. You can even use a mix of these formats, depending on how each format is able to meet your goal.
Content compliments your business. The main idea behind content marketing is to share knowledge particular to your business to help purchase decision-making. It also includes sharing expert ideas, opinions and information related to your business and industry. You can create two types of content for your business - content for website and landing pages (direct promotion), and informational content (indirect promotion).
Creating content for your website is a kind of direct promotion, as your web pages need content that exclusively describes your organization, operations, products and services. The content for website includes business description, product/service description, meta tag descriptions, titles, snippets, etc. This will help your website create positive impression as well as to engage and persuade potential customers.
It also involves creating content for landing pages and ads (banner, pop-ups, text ads), with the business/industry specific keywords. Good content with adequate keywords is an essential aspect of website development and helps you maximize your visibility in search engines.
By creating content on a range of topics related to your business, you are indirectly creating and spreading awareness on your products/services. This informational content for your business is generally used for your website's blog and resource center.
For instance, if your business deals with selling of a specific software and your content marketing strategy involves creating articles related to features of the software, check list for buying the software you provide, benefits of purchasing the software, statistics on the usefulness and purchase of your software, white papers on your software industry, etc. Any potential customer is attracted and impressed by the information given by you, will be definitely interested in doing business with you. Get creative and write blogs, articles, press releases, white papers related to your business to generate greater credibility.
The USP of content marketing is that it builds credibility of your business by gaining trust of your target audiences. This is because people rely mostly on industry experts' opinions, tips and suggestions for their information needs. According to Custom Content Council, 90% of the customers agree that custom content is useful and 73% of the people prefer collection of articles to know about the organization, rather than traditional advertisements.
Having said that, let us see how content tools help your business to build credibility.
Blogs and articles have content that gives all the functional and useful information about your products/services to your customer. You can even share your business experience in the form of opinions, ideas and suggestions through well-optimized blog posts and articles. If any of your targeted audience is in dilemma about the products/services you offer, blogs and articles will help him clear his doubts and understand your business well.
Press releases contain promotional content about your business. You can share developments, achievements or any other news related to your business through press releases. Press releases make your customer know all the latest updates about your business and also build trust for your business.
White papers, the research reports based on thorough analysis made by business experts, have great value. Generally, customers rely on this kind of content to make crucial decisions regarding making purchases or adopting strategies.
Hence, creating content specific to your business and then marketing it will yield reliable and long-term customers.continue...
The question still remains: Do press releases still work for SEO?
Late last year, Matt Cutts, the head of Google’s Webspam team, announced that using press releases to improve a website’s Google search rankings do not work anymore.
However, there are some companies that are still generating SEO value from press releases, particularly PRWeb.com press releases. We've done a little research and exploration, and it's true. With the help of PRweb.com, press releases can still have value for SEO and inbound marketing.
PRweb.com press releases are solid tools for many online marketing initiatives. Despite the changes in search engine algorithms and decline of search engine rankings of most websites in the past few months (which were caused by Google Panda, Penguin, and Hummingbird,) using PRweb.com press releases still work for SEO.
PRweb.com is a high authority website with a PageRank of 7. It is still considered as a high quality and newsworthy press release site by both search engines and Internet users. This means that a keyword-relevant press release itself has the potential to rank highly in Google.
Considering PRweb’s high PageRank, links that stem from a great press release can still provide some degree of “link juice” to a website. Although Cutt's claims this is not the case, it's pretty apparent for some websites.
For example, ecommerce SEO firm, Click Centric SEO, has realized success with The Neon South, an custom tank top ecommerce store that recently announced a new product offering of pocket tank tops. The ecommerce SEO company consulted The Neon South on how to properly optimize the press release, and as a result, the PRWeb.com press release ranks near the top of Google for "pocket tank tops." Additionally, the website TheNeonSouth.com ranks on page one for pocket tank tops
Aside from improving your webpages’ search engine ranks and increasing your website’s link juice, submitting press releases to PRweb.com can give you other benefits. It is a well-known fact that press releases have big tendencies to go viral and this alone can help you get more visitors to your website and that eventually gets converted into leads.
Making your press releases go viral can help create a “buzz” about your company which often leads to more recommendations to your site and even more links from other relevant websites. To take advantage of this, all you have to do is write a catchy press release that people will consider to be worth sharing and submit it to PRweb.com. To help ensure that your press releases go viral, you can always subscribe to PRweb’s Advanced option since it provides more premium options that are necessary for your SEO campaigns.
Whether or not you get high search engine ranks, PRweb.com can still help you get more visitors to your site through referral links. People still read press releases and they prefer reading press releases that are posted on high authority websites like PRweb.com. Once people read your press releases on PRweb.com and click on the link you have included in each of your press release, you will get an instant visitor.
Since PRweb.com gets a lot of readers, you will surely get your products and services exposed to these readers and get the chance to convert them into customers and earn more money. PRweb.com has the capability to distribute your press releases into a large network of influential news sites.
As a conclusion, press releases still work. You can get the most out of press releases by submitting them to PRweb.com, a high authority press release site that gets a lot of visitors. Including your links in press releases you submit to PRweb can help you acquire more link juice which can help you in your SEO campaigns.
To get the best SEO result, it is recommended to avail of the “Advanced” option offered by PRweb for more options and functions. If you are trying to find ways to get more visitors and earn more profit then using PRweb.com press releases is a good way to go about it.continue...
The world of digital inbound marketing moves fast. Decades ago, there were a handful of online marketing channels that would enable businesses to thrive. Today, there's a wealth of ways to generate quality inbound traffic to a web property.
With continual changes in this digital marketing world, below we highlight five ways in which inbound marketing agencies are out-doing their competitors, providing exceptional service to clients, and attracting new clients to support their business.
As a marketer, speaking the client's language is key, in today's fast paced world, companies have to speak multiple languages in order to compete. Serving the Americas, Asia, Europe, and other world markets, you must speak various languages in order to compete. More than 1/2 of the top 20 on the list of Fortune's Global 500 are non-English speaking. If you don't modify your business, you won't compete and draw in the clientele.
There are many cultural differences you have to account for. Sure, you speak different Asian languages, but cultural differences can mean insulting a client and losing them, or drawing them in and attracting new ones. Ethnic, religious, and linguistics can get in the way; therefore, it is critical to learn the culture, and ethnic differences, in order to prevent offending clients and getting into trouble in your business structure.
The 48 hour task only takes 24 hours today; the fast paced, non-stop digital world won't stop for you, so your business has to speed up to keep up. New systems and processes should be put into place, on-call consultants, the right software, and the right people, will all go a long way to keeping your business relevant. If you can't keep up, you won't see the new clients coming in, and are sure to lose some clients over time.
Learning how to pro-source, allowing your agency to work 24 hours a day, rather than a 16 hour day, will keep you relevant in the world of inbound marketing. Have a team of experts, in different regions, who can work around the clock. Outsourcing and crowd sourcing allow you to provide the 24/7 service, which is not only desirable, but is expected by most clients in today's busy world as well.
Keeping local control over your remote teams is imperative for your agency to run smoothly. However, outsourcing, having the right resources and software, and using the right tools, gives you the global reach you need to attract new clients, and keep up with online competitors. The agency of the future not only does it well, but maintains control of their teams to provide the best service to client.
The SEO and inbound marketing services of yesterday won't compete in the fast paced, continually changing world of online marketing today. As an agency providing inbound services and marketing services, using the right tools, the right people, and keeping up with the continual changes in every industry is key. Consider these factors to ensure you not only maintain your clientele, but also keep up with competitors in this extremely competitive world of online marketing services.continue...
While SEO is focal to increasing the search visibility of a website or webpage in organic search engine results, content marketing is completely different approach that has similar aspirations. Content marketing refers to any kind of marketing that involves the creation and sharing of media and publishing content with the aim of attaining and retaining customers.
The two, if merged in an appropriate manner, can bring the ultimate success in inbound marketing. To reach the point of success, you have to look beyond general views of SEO being just about traffic, revenue and conversations. Sufficient evidence from case studies has proven that content planning and content promotion is key to successful marketing. Put in other words, merging SEO to an effective content marketing strategy will ultimately lead to high rankings in search results and consequently building a powerful brand.
When integrating SEO and content marketing, there are four elements that when used, will work to ensure the much sought success in marketing. Top on the list is finding what people want and giving it to them. The other elements include using display ads and retargeting lists to communicate with customers, making special price offers on your product and lastly, evolving a smart content marketing plan to develop content that pulls in your target.
When carried out in the correct manner, content marketing becomes one of the best ways of building relationship with customers. Good relationship with customers leads to the establishment of trust and authority in the given market while positioning the company right in the middle of the buying and research cycle. Being at this position, the company may take control of what they see, think read and do.
A lot of effort has been put into merging of SEO with content marketing but in most of the cases, the marketing ends up failing all together. Reasons for the fails may be attributed to the methodologies used, some of which are based on pure misconceptions. First and foremost, is important to take note that content marketing is not paid content being disguised as editorial content.
The second mistake that is even more costly, is giving the customers the impression that one is selling or marketing. Content should be geared to creating value for customers, meeting their needs and helping them as opposed to being focused on just selling. By gearing content to be more customer focused, you will eventually give a wider reach and impact as more people out there will find your content.
To build your brand and make it a market leader through content marketing, you need to be the most appealing in your market area. This may be achieved using SEO analysis and keyword research done by an experienced consultant to get to know the search users’ needs, intent and questions. Before even going to invest in content marketing, get to know what your customer wants, their interests, desires and problems.
The list of challenges and shortcomings that hinder companies in the merging of content marketing and SEO tactics are generally common and recurring. Some of the content marketing challenges include, weak content planning, failing to integrate content marketing into digital channels and lack of knowledge of digital marketing. To avoid most of the challenges, planning and research should be done seriously. One should also ensure that the created content takes you closer to the business goals.
In conclusion, the merging of SEO tactics with content marketing generates better outcomes where experts work together. It is also quite important to write original and interesting content that is customer focused. Finally, although the merging of SEO with content marketing is not a walk in the park, its returns are numerous and worth it.continue...
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