Blogging is not something that can be done by everybody. However, if you have the right direct for content and a niche target audience, you could be successful at blogging.
There are a number of things that one should have in mind when it comes to blogging for SEO and increased search exposure. It is important to have a grasp on the basics of search engine optimization to better understand how to publish content that is optimized for search.
Some bloggers can get out-of-hand and over-optimize their blogs. For this reason, it is key to blog for your readers first, blog of SEO second. Here are some common SEO mistakes that bloggers make. By being conscious of these common mistakes, you can better ensure your blog is reader-friendly as well as SEO-friendly.
There is a common habit of bloggers having too many links in their blog post's content. Links are an essential tool in blogging when they are used in the correct manner. However, having too many of them in one single page will make the page look crowded and this will be a nuisance to your readers.
You should try to use links as sparingly as you can. In addition to this, be selective when it comes to the links that you actually use. Well-optimized SEO blogs only include links are offering your readers relevant information be it on products or information related to the post.
Most bloggers know that one of the basics of search engine optimization is having keywords. However, there are a large number of bloggers who tend to overstuff their content with these keywords. It may seem like a good idea to have a multitude of keywords as logic would dictate that this would make it easier for your site to be spotted online. However, the opposite is true. Too many keywords could result in having your blog penalized by the search engine thus ensuring you have no rankings at all.
Another common mistake most bloggers make is focusing too much on ensuring that the website is search engine optimized then neglecting other factors that will make the site successful. The one thing you require for your blog is readers. Without a following, your content is irrelevant. Therefore, you should do your best to ensure that your readers have the best experience when they are navigating through your site. Internet users will rarely pay a second visit to a website that they did not find user friendly.
Blog readers can be finicky. A small mistake such as displaying irrelevant text through images on your site could turn them off from being regular readers. In addition to this, this type of text will not even be of SEO value to your website. When describing images on your blog, take the time to come up with the most accurate descriptions. If it helps, you could even include links in the description.
Tags and Meta descriptions are essential in search engine optimization. Search engines will use these to rank your pages. You should therefore take time to come up with brief tags and Meta descriptions that encapsulate the essence of the content that you have posted. For instance, if you are trying to optimize a page for Michigan SEO expert, you will definitely want to include this exact phrase [Michigan SEO Expert] in both the page title and meta description if appropriate.continue...
In the current world of Internet marketing, many businesses and individuals maintain blogs. Blogs are a great way of marketing your business and also involving your target customers and keeping them updated on all the developments in your business. One of the best ways of ensuring that your blog is SEO effective is to ensure that the images of your blog posts are well optimized.
There are various tips that should be applied in optimizing the blog images. This well help promote the keyword relevancy of your blog post for better SEO performance.
It is important to ensure that your image is the right size. It does not matter whether you are dealing with pixels or inches. You should ensure that your photos are not so large as they may be hard to be displayed on the computer screen. Advanced software helps you adjust and resize your photos appropriately.
Ensure that your images are the smallest size possible. However, as you resize the images, you should ensure that you do not compromise the quality of the image. Use the image resizing software to ensure that your image is of the right size. A small size image will also enhance the loading speed of the web page. Very large images may slow the loading speed of the webpage and this can be a major turnoff for the blog readers.
One of the tips for optimizing the images of your blog posts is by making use of alt text. The search engines may not easily understand images, hence, make use of alt texts to help the search engines understand the images. The image alt text is the text that describes an image and it can be easily recognized by the search engine spiders.
As you upload your images, it is important to come up with a descriptive file name. The file name should be keyword relevant, as it will enhance your SEO rankings. The file name should feature relevant keywords that can be easily traced by the search engines. It is also advisable to use image captions. Captions are descriptions of what the image is all about. This will help other blog readers to understand your images better.
The relevance of the images incorporated into your blog posts matters a lot. Whenever you are selecting an image for your website page, ensure that images relate to the blog content. No matter how good an image may be, it may not make sense if it is unrelated to the blog content. A relevant image will help to visually relay the intended message to the readers without directly or literally relating to the blog content. The image can also be symbolic, as this will help generate curiosity of the blog readers.
It is recommended to maintain the right image to text ratio in your blog. Ensure that your blog posts and web pages are not cluttered with images as this may make them appear vague. As much as it is good to use images in your blog, ensure that you use some descriptive text. Your blog should be in such a manner that even though the images are not visible, the text would still make sense.continue...
Any professional running an online business or website already knows the importance of ranking and SEO. Search engine optimization is one of the activities every website owner dependent on ranking will have to perform. It can be divided into on-page and off-page SEO or "optimization."
As the names suggest, on-page SEO simply refers to configurations done on your website's pages while off-page SEO includes aspects of external links and social media engagements. Although they are both very important, on-page SEO is often given more weight. As a business, SEO is structured to attract traffic by attaining better ranking on search results.
Here are 5 tips that you can use in on-page optimization to improve your site's ranking and optimize your company's web presence.
Search engines have a specific way of analyzing and communicating with websites. When listing ranking, the search spider looks for certain specific elements to tell it about the page and its information. Since search engines rank sites with the most relevant information first, it is important to optimize the pages by telling search spiders what information is found.
Use optimized titles and page descriptions which is what the search results display. For example, a site with titles such as “SEO Tips for Ranking” is better than one with “Index.html” since the search engines can quickly understand what that page is about. Keep page descriptions limited to 150 characters and unique for each page.
When search engines visit webpages, they use content, descriptions and images to work out their ranking. It is therefore important to optimize your images by using ALT tags and image descriptions. For example, an image described as 'Woman doing Yoga' is better than 'Image1.jpg' simply because it communicates the search language.
Use original images and optimize their size. Smaller images in terms of bytes are better. If your page contains several images that can potentially delay loading time, you can use content delivery network systems CDNs from servers such as Google and Amazon.
URLs are very important parts of your pages and search engines use them to understand the website. Use permanent URLs complete with hyphens that separate different parts. Always use descriptive parts rather than codes or numbers. For example, a page whose URL is www.kambonatours.con/african-tour-packages-for-family-travelers/ is better than www.kambonatours.com/p-gul-121. Keep URLs limited to 255 characters.
The search engines' algorithms for ranking use both internal and external links. You can optimize pages that are more important by sending more links to them. Links tell the search about other pages in your site which they can exploit and understand more about your website. You can use keywords as links, although not always. Just be careful not to use the same keyword for your internal link's anchor text. This can cripple your SEO efforts as a result of being penalized.
These are basic SEO practices used for on-page optimization. Since search engine ranking also uses traffic metrics to gauge popularity and preference, it is important to ensure the traffic your site attracts find relevant, nicely structured, high quality information. Google is also working on introducing the aspects of speed in their ranking algorithms. It is therefore important to establish a standardized formatting, layout and on-page content distribution that allows your site to load as quickly as possible. Additionally, write content that is researched and relevant to the topics.continue...
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