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4 Creative Ideas for Killer Content Marketing

Content Marketing Creation

Content marketing is an effective way of bringing traffic to your website. Great content can help your website go viral.

It also helps with your search engine optimization (SEO) efforts. Many people spend a fortune as well as time and effort generating great content, only to be disappointed when it does not help their overall website marketing campaigns. The reason for this is that such content, albeit well written, does not have the extra piece of detail to make it go viral.

There are several ways of ensuring there is ‘virality’ in you content marketing efforts, they include:

Get Expert Opinions

Consider enlisting the services of a professional for your content creation. Experts have the necessary training, experience and tools to generate great content. An expert will be dedicated at giving you the desired results since payment is based on results. This is not the case with an in-house IT team.

Going to an expert is advantageous in that your articles will be shared by a big number of influential figures. This increases the chances of your content getting re-shared among social circles. A good social media presence is a vote of confidence on whatever you are sharing. Contacting professionals is a good way of creating a resource that will come to your aid time after time.

Create Interactive Infographics

As the content is being created, ensure that it is interactive, personal and funny. Personalized content means you are able to adjust it to fit the specific requirements, circumstances and preferences of the intended reader. Do this from the post’s beginning to its end.

Great content is content that is sequentially revealed. This will make the infographic interactive and surprising. Create interesting and funny content so that it captures the attention of the intended reader. With interactive infographics, results will be seen in just a few days.

Have a Controversial Manifesto

Be controversial if you want your content to be read. Having something controversial will attract those who agree with what you say and they will show their support and it will attract those who do not agree with what you have to say and they will show their displeasure.

If somebody influential writes to agree or disagree with your post, you can earn valuable links, meaning greater exposure. This is a particularly effective strategy in blogging. Good conversations are those that spark further debate through other forums.

Contribute to Charity

Contributing to charity is always a great way to ensure you have a successful content marketing campaign. Most people are moved by sorrow and as such, take advantage of such events as earthquakes. Announcing your intentions to give to such organizations as the Red Cross in support of people affected by a particular disaster is a great way promoting yourself.

An article requesting people to give your website ‘a thumbs up!’ and matching what is contributed means greater exposure since people will share your post so that you can pay more. Create comments that help in the generation of even more ‘thumbs ups!’ This is particularly helpful if you would have made the donation anyway.

Well there you have it - 4 creative ideas to get your content marketing juices flowing. Do you have additional ideas of creativity for content? Let us know in the comments section below.


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