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Can Going HTTPS Boost Your SEO?

HTTPS SEOGoogle recently stated that sites with HTTPS can benefit their search rankings compared to those with HTTP. In more technical terms, Google has announced that webmasters who integrate HTTPS (the secure sockets layer (2048-bit key) to protect site visitors) could see a boost in keyword rankings. But does it come with other implications, as well?

Certainly Yes, it will affect webmasters in one way or the other. But key things such as quality content must stay intact because adding HTTPS only gives a minor boost. Google is more concerned with quality and relevance in terms of search results that visitors across the web will find.

It appears the giant search engine has been working behind scenes to test the viability of HTTPS on sites. But now they have hinted of putting emphasis on the technology to encourage site owners to make the switch, thus keep visitors safe while browsing their sites. Of course this will have a significant impact on seo because certain things must change.

For years, the search engine has never had any major issues with HTTPS. But now, webmasters will have to make a few changes in order to keep their traffic intact. Individual webmasters may need to communicate with Google on time to let them know of their current status as far as making their sites secure is concerned.

A few guidelines have been published though. They include the following:
(a) Webmasters shall decide on which certificate they want.
(b) They may use relative web URLs for all resources stored on the same secured domain.
(c) They must not exclude their HTTPS site from being crawled by robots
(d) They should index all the pages of their sites where possible.

Already the search engine has updated its Google analytics platform to handle the upcoming events. So the more webmasters move with speed to address these seo needs, the better it is for them. Don't take chances where your traffic and income is concerned.

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