While it's essential for a website's design to be clean and easy to navigate for users, now more than ever, a business website should also be properly optimized for SEO. The main purpose of having a website is to promote a brand, and if few people are able to find your site in search, its potential is severely limited.
An SEO-friendly website can rank much higher hire in organic search engine results, helping you dominate your niche and earn a quality influx of website visitors. Equally important is building your website with respect to CRO (conversion rate optimization.) That is, the on-site touch-points that motivate visitors to take desirable action.
Mentioned below are five of the most essential elements of planning and designing an SEO-friendly, conversion-oriented website.
The navigation of a website is critical to ensure a quality user experience. Visitors should be able to make their way around your website with ease. And although this isn't a direct attribute that contributes to SEO and visiting traffic, this consideration will help you make the most of the traffic you do earn by optimizing your site for greater conversion potential. In short, the user interface and experience you offer can make or break the success of your business website.
It's critical to include clear calls-to-action (CTA's) on the primary pages of your website. Integrating obvious points of contacts on your website (whether in the form of a button, short form, or text-based link,) you can prompt visitors to take desirable action while they browse your website. Like the latter element of having a clean navigation, your CTA's should also respect your overall conversion funnel.
Search engine bots do not crawl and index Flash media. If Flash is absolutely necessary, try integrating a textual description for the Flash media file as an SEO-friendly alternative. Additionally, the content inside basic Frames is also not able to be crawled and indexed by search engine bots; however if your website does make use of Frames, apply the ?NOFRAME? tag to enable some of your keyword rich content to be indexed by bots.
For both CRO (site speed and load time) and SEO (efficient crawling and indexing,) it's important to develop your website with a seamless HTML coding structure. The web developer (and in many cases, the web designer) should address the website's back-end to ensure the site is properly optimized for fast load speeds and rendering. Website visitors have high expectations. A slow choppy website is huge pitfall for CRO (and call also hinder SEO, too.)
Robust media files, such as hi-res images, infographics, videos, and audio files, can severely slow the load speed of your website. Such media files can be actually optimized by reducing their file size. Additionally, these files can be keyword optimized by including your target phrases in the image properties, prior to uploading them to your business website.
The considerations outlined above are essential to ensure that your website is both SEO and CRO friendly. In today's digital age, this is essential to realize long-term success.continue...
Once you have created a website for your business, you need to understand that you've only just began. There is more to websites after creating it – you will be required to make it rank higher within the search engines. Otherwise, it will be needless having a website because internet users (some of whom are your potential customers) won't be able to visit your site.
Now, there are a number of reasons as to why SEO services are important to any kind of business. For example, with quality SEO services you will be able to stay on of the search results top once you are highly ranked within search engines like Google, Yahoo and Bing. This will generate more traffic to your website, which will in turn generate leads and profits for your business.
The other reason to consider investing in SEO services is the chance to explore new things. This simply means that your business will be able to attract new breed of customers, most of whom you wouldn't have tapped without SEO services. For instance, if you own a shopping boutique and have ecommerce capabilities on your website (for online sales,) you could invest in ecommerce SEO services to get search exposure and new traffic to your site and generate online sales, beyond the traffic that walks through the door. Certain SEO companies, like Click Centric SEO and TOFU Marketing, offer services specific to ecommerce SEO and social media marketing.
So, as a business, how can you find quality SEO services amidst the global marketplace?
There are a number of factors to look for in SEO companies. Let's take a look at the 3 most important characteristics of such SEO companies.
You should know that SEO isn't a one-time contract. No, it involves a lot of things (backlinking, on-page SEO, HTML optimization, off-page SEO, social media, and brand building) that have to be maintained and continuously monitored. Therefore, when looking for the best SEO services, the company should be very responsive. This is an extremely vital factor such that when something goes wrong (with the website) the company should readily be available.
One thing with SEO is the fact that it keeps on changing. That is, search engines such as Google keep on updating the way they rank websites. For instance, Google's latest update was in April 2013 where Google Penguin Update came with new changes. The right SEO company should be up to date with such kind of changes. Just a tip: as a customer, it is also advisable that you are well accustomed of such changes too. A great company will inform you appropriately!
This is the most essential aspect of all when seeking SEO services, especially for ecommerce. Before picking the right SEO company, it is imperative that you choose a firm with the right expertise and skills. The company is supposed to have a team that possesses the right dexterity to handle all SEO requirements. Since SEO services involve quite a lot of things, the best SEO company needs to be All-rounded. That is, don't go for a company which is specialized only in a certain area and lags in other areas.
You should instead settle for a company that posses all kinds of SEO skills. For example, a company is required to Understand Technical SEO tactics like great content writing and good HTML Optimization for the best SEO-friendly website. As one of their tactics, the SEO company has to understand and respect the importance of social media and online branding.continue...
Schema has been a highly useful mechanism for advanced SEO professionals for almost three years now. In case you're fresh to Schema, it's essentially is a unique form of HTML designed by major search engines to create, support, and implement structured data markup on the content of a site.
In short, adding specific "schemas" to your site's content can better communicate what that content is about to search engines. And recently, Schema.org has announced an entirely new form of schema named Actions. Actions are a way to communicate specific executions (or actions) that can be done on a website (e.f. filling out a form) and how these actions can be initiated and implemented from a technical standpoint.
An Action from Schema.org represents an activity that can be performed on a piece of structured data. Schema.org explains it as basically an action that is performed either by a direct agent or an indirect participant targeted towards a specific direct object that spontaneously and willingly occurs at a specific location with the help of an inactive instrument.
The implementation of an action may create a specific result, which clearly specifies the exact expectation of each role or case. Yes, Action facilitates the description of the potential of the current and past actions related with various kinds of things.
With Action from schema.org you can better communicate the start and the end date of a particular course of action, the desired consequence, the end result, the location and the specific instrument that is used to implement the action.
For example, Action schemas help to communicate the time it takes to complete a particular task or operation, say to cook a meal found at recipe site or how long a user can expect to complete a registration form. This enables websites to clearly describe the actions they enable and how these actions can be implemented and executed successfully. The three action statuses include:
The types of rich snippets action schemas show users on a simple Google search vary. There are multiple types of rich snippet actions that are supported and that can be defined with a similar structured data. Go-to actions: It takes the user to the website where the action can be successfully completed. The in-app actions: They are tackled well within the gmail itself without sending the user to any other website. Further reading: For more elaborate details you have to see handling action requests and securing actions.
Of course, there are a few benefits of using this markup for SEO. Some of SEO advantages include:
1. It is the only format supported by all four major search engines and helps users find what they are looking for.
2. It increases the efficiency of the search engines and makes web more useful to the world.
3. It displays rich snippets on SERPS and enhances your click-through rate.
Schema.org is on of the most indispensable SEO tools available. Action from schema.org represents an expansion of the vocabulary associated with potential actions, which can further help benefit your website.continue...
A successful SEO campaign is always described as a project that revolves around keyword optimization and building quality links. While these two serve as crucial components of successful SEO strategies, HTML coding is something that makes everything possible in the first place. HTML coding helps webmasters develop SEO optimized webpages organically.
While it is impossible to list out all the tags used to create a successful and organic SEO, here are 10 most comprehensively used ones. The below given tags have direct impact on your website when creating SEO success organically.
This is one of the most important tags used on any webpage. It is like a cover of a book that tells the users and search engines about the subject and content of the webpage. This is the reason it is important to use targeted keywords and phrases to create impactful site. In short, it is a very crucial tag and any word or phrases you put within these tags will directly impact your search engine ranking.
Meta Description Tag has no direct impact on the ranking of your website, but it is still very important HTML tag to ensure SEO success. This is because it can convince users to click on a particular link and click through the webpages.
The H1 tag or heading tag 1 is the very first HTML tag that directly relates to on-page content structure. H1 tag is basically like a headline of a newspaper or any blog article you see on a day to day basis.
Since the search engine crawlers understand H1 tag as the most important part of the content, it is recommended to use the keyword within this tag. It gives the site better rank on search engines. Using this tag once in every page will give you better ranking organically.
The H2 tag defines subsections or subheadings on the targeted webpages. Subheadings help organize the content well, assisting both readers and search engines to determine the significance of each section. Using targeted keywords incorporated in long-tail phrases within this tag is also a good practice to drive more traffic to the site.
The Rel=Canonical tag is one of the most significant tag for search engines. It helps search engine crawlers determine which webpages are relevant to the search term and which should be ignored from a complete website. This is helpful in case of duplicate content.
With the view that Author Rank is likely to be incorporated in the future, most new websites have started using Rel-Author tag. Assigning an author name to the content being posted on your website can take your webpages from being anonymously written to something more valuable and trustworthy. Attaching author’s name with Google+ account will instantly guarantee success to your website on search engines making it a more reliable source for your readers and search engine.
While the author tag can give relevance to the content being posted on the webpages through personal perspective, the publisher tag can do something similar for your entire business. If you have a Google+ page in the name of your company, then using publisher tag will create a good connection between your website and Google+ page. As a result, you’ll enjoy preferential treatment that will positively impact your SEO campaign.
Using rel=nofollow can help preventing your website from looking spammy. This was developed to help webmasters prevent blog posts from becoming link farms for marketers looking to pass the PageRank to websites. But with Google’s new update, bloggers are require to use this HTML tag more thoughtfully, especially the ones who are blogging on other’s sites.
By using targeted keywords with Image Alt HTML attribute, you can easily increase the keyword value of webpages on your site. Image Alt attributes is also a good tool to promote higher rankings for images in Google’s image, as well as blended web search results.
When it comes to ecommerce SEO, check out this great article at Click Centric SEO which shows five HTML tags that are ideal for product page SEO. Some of the latter HTML tags are included, but there are also a few unique SEO-friendly HTML tags to check out.continue...
Every webmaster wants his website to generate more traffic, and increase conversion rate. Both these aspects of a website represent better growth opportunities. This is where Search Engine Optimization comes to play. However, a lot of webmasters fail to understand the essentials of technical SEO.
Since usability is directly related to user interface of the website, users can see the result of a web browser’s interpretation of the HTML code, and not the code itself. HTML can be used to improve your website’s usability and rankings. This post will discuss how you can leverage HTML code and technical SEO to realize gains in your website’s search engine rankings.
This is considered to be the most important aspect of the HTML structure of a website from a technical SEO perspective. In this section, you need to insert title tags, meta description, and search engine analytics code. In addition to this, the head tag uses other crucial tags, including meta tags and canonical tags. The Head tag needs to be relevant to the content and purpose of your website. It should not be general or random.
Unlike the good old days, you can’t just stuff the title tag with some random keywords to attract more traffic. Search engines also display the content of the title tag as a clickable headline on Search Engine Results Pages. Moreover, the title tag is also used to determine the subject of your web page.
The primary reason is that search engine crawlers or spiders analyze the content on your page title, and translate the page topic. Due to this, the content of the title tag needs to be relevant to the content on your web page. If you consider this simple rule, the title tag will provide you with an optimized title tag.
Search engines tend to retrieve the web content placed in meta description tags. This content is displayed as the description in Search Engine Results Pages. It is worth mentioning that the length of description content in SERPs varies with search engines. Thus, you should try not to exceed 160 characters. The presence of meta description can help you attract more traffic. You will also grab users’ attention.
A canonical page is a set of pages with similar content. In case your website has some pages with similar content, you don’t need to keep making changes to every page. Setting a URL as canonical can help you overcome the problem of similar content in your website. It is important to understand that duplicate content is penalized by search engines.
Links are extremely important for technical SEO. With XML site maps, links represent the standard way in which crawlers index and locate web pages. In order to determine the basic value of the links, Google uses link juice, or the Page Rank of the linking domain. Thus, links need to be search engine friendly. They should be descriptive with keywords and a complete title attribute.
Besides these simple SEO elements, there are many other ways to leverage HTML for better rankings. You can need to focus on every aspect of your website. Successful website optimization for companies depends on an integrated approach towards HTML, web design and other elements.continue...
Schema markup is one of the newest and most effective approaches to on-site SEO. Schema better communicates what the content of webpage is all about so that's more definitively interpreted by Google, Yahoo and Bing. As a result, SEO can better thrive as search engines are able to understand the semantics of a webpage in a easier fashion.
The grand debate about Schema is how much influence does it have on SEO? It's a subjective topic, but one that many SEO companies and search marketing experts are experimenting with.
It's important to think about Schema beyond traditional Meta Tags and other SEO-friendly code. Think of Schema markup as "blueprint coding" that's embedded into content using div and span tags. Naked to the front-end user interface, these tags define specific elements of a page's content (e.g. H1's, descriptions, keywords, names of people and businesses, etc.)
Schema is organization or construct of different layers of markup. First and foremost, freshen up over at Schema.org to learn about all the different "types" and "properties" that define certain types of content and their application (e.g. LocalBusiness, CreativeWork, etc.)
The website helps explain everything in a very simple and easy-to-understand manner. As long as you know a bit about HTML and the back-end framework of webpage content, then learning how to implement Schema markup for better SEO will be a breeze.
Currently, it's under debate about how much (and whether or not) Schema markup affects SEO and attaining higher page rankings. There is no concrete evidence that Schema markup does indeed boost a page's rankings, however many top SEO companies claim to see increases in ranking after implement the markup.
In short order, it's best to test it out yourself. Try integrating Schema markup on a few specific pages and see if it impacts the pages' keyword rankings or your overall SEO strategy. You may be surprised as to some of the results you see in Google search.
If you're working with WordPress, there are many convenient plugins available that make integrated Schema very streamlined. Essentially, these plugins allow SEO's to simply define markup without having to integrate tags manually.
To evolve your SEO practice to the next level, it's important to leverage new and cutting-edge things like Schema. It can give you an edge with your SEO efforts and help your clients attain better search engine rankings and traffic.
What are your thoughts on Schema markup? Have you experienced SEO-benefits as a result of Schema? Let us know in the comments below.continue...
It is not in doubt that Schema.org has brought about a revolutionary collaboration between some of the world’s top search engines and relevant sites in creating a method that makes it easier to not only identify important information on websites but also to categorize them accordingly.
However, it is worth mentioning that local businesses are largely lagging behind when it comes to adopting current SEO practices and web design. For this reason, local businesses which want to fully utilize the internet to get more traffic and clients are well advised to implement Schema markup. This is because it does allow search engines to display important and vital information such as menus, reviews, citations, hours and even testimonials in various search results.
There are several types of Schema and markup which one can use so as to ensure that their SEO campaign is not only effective but is also on point and accurate. Geographic markup is a very vital strategy which a company can adopt by ensuring that the business’ contact and geographic information is correctly listed on their site.
There are various categories which can be easily found under the local business section of Schema.org and used as part of the contact page or footer of the website, this includes details such as operating hours, accepted mode of payments, address, fax, address, mailing address and other relevant contents of a citation such as the business name.
A search for your local business will be displayed on search results with local busines information; making it easier for a potential client to get in touch with your business. Because, geographic markup is fully supported by Google maps, users can even be provided with highly detailed search results which are usually very helpful for clients who are pressed for time or are just keen on getting it right the first time. Integrated Schema markup for basic business can help better your local SEO efforts.
Another important markup worth taking into consideration is the events markup. Many local businesses tend to struggle a lot when it comes to publicizing and shouting about their events. The Schema.org has dedicated sections dealing with events by other businesses and sporting events. These events are further categorized into different events such as music, comedy, food, festivals etc.
For the best display results, it is important to use the most specific markup possible. It is also advisable to use Schema on all your events, including meetings and workshops so as to make your events easier to find in search results related to local events in that particular area.
Even though Google Authorship is not promoted directly by Schema.org, this is a very important piece of markup which any local business which regularly updates its content or has an active blog should implement with speed. By simply connecting the name of the author on the website to their respective Google+ profiles; the search engine finds it much easier to categorize the author’s written content online this does without doubt lead to greater exposure and hence traffic.
Finally, it is worth mentioning that contrary to popular belief, creating a custom Schema markup for your local business is not a very difficult or technical undertaking; there are currently several form generators in the market which will automatically generate the required code automatically once you choose the appropriate categories and properties.continue...
Unlike SEO (which focuses on attain higher keyword rankings in search engines,) website optimization is continuous process of improving a website performance for both users and search engine spiders.
In essence, website optimization involves testing, marketing, and analyzing a site in order to achieve specific goals and offer a good user experience. Additionally, these processes can help influence fluid crawling and indexing of a website, which in turn can accelerate SEO.
Most businesses, whether they actually know it or not, need the solutions provided by a full-service agency that offers both website optimization and SEO to get the best value from their investment. So before making your first payment with an SEO company, or "web marketing company," understand a few essential pillars in hiring a website optimization company
Most website optimization professionals often overlook critical elements that shape the new form of SEO and website optimization, including mobile optimization, review generation, citation optimization, etc. While these terms might be confusing to the layman, they are things to ask your prospective website optimization firm. Here is what you need to know before hiring a website optimization company in order to avoid confusion and inconveniences:
A comprehensive website optimization strategy should also focus on link generation and social media. These approaches need to be taken very mindfully and with respect to Google's webmaster guidelines and overall best practices.
Honest website optimization consultants should also share with you the changes they make to the site (e.g. of addition of new pages, HTML code modifications, and re-designing of the site's navigation. )
Search engines are a vital aspect in today's marketing world. Having a well-optimized website will be a major boost to an organization in achieving its goals. The website should be able to reach its target SEO objectives while performing optimally from a user perspective. All things combined, this is what cultivates a sound website optimization strategy.continue...
Today, there are new rules for building a succesful and traffic-oriented website. Since the visitors of every page on the web is the only one click away from moving forward on a site, or bouncing, user-centric design has become a useful approach for profit-oriented web design. A website offers a lasting impression of a brand. For this reason, it needs to be guided by the new rules of web design and development in order to be successful.
When people think of SEO, they usually think of keywords. Search engines value sites with rich, keyword-relevant content and they reward the websites that have greater technical design (HTML) with better rankings.
In fact, search engines don't just scan words, but they are assessing website's backend development. It's one of the most important tools for someone who is thinking to build his own website. For example, a website that has mainly videos and infographics has also to be supported with related content on the same page, in order the searches to be able to locate the specific website. This approach to SEO-friendly web development enables search engines to know what to find when they scan various sites. Another important factor that can boost a website is the usage of headers, especially if they are utilized properly.
Today more than ever before the majority of users search Goolgle on their mobile devices, so they tend to prefer websites that offer a better mobile experience. People can improve their websites by creating a mobile version of their website, that will be albe to load on tablets, smartphones, and other mobile computers.
In fact, this can be a great idea if it is accompanied by utilizing responsive design, which means to use layouts that are adaptable to any device. Whether a person tries to sell products through his website and wants to attract more clients, it's imperative to make his website mobile-friendly, which will be more readable and immediately usable. Many mobile devices today are touchscreen, so when building up a website one has to take also into consideration its size of the interactive elements.
Many consumers today use the social media networks in order to spot a company with the products or services they are looking for. By using a specific links and technical integrations, they can very easily see the first results that pop up on search results. This can be done with website optimization combined with design.
As a result, website optimization (or even a more progressive approach, Internet presence optimization,) can help a website boost its traffic, by using the right keywords. More specifically, the rule of thumb is the keyword phrase or word to be used in the title and then to be repeated two to three times withing the article. Keywords are very important to the modern web design and can boost the traffic of a website in no time.
When building a responsive web design in Peoria, IL, it is not possible to predict the experience of every user, especially when it comes to the mobile experience. There are in fact hundreds of different scenarios of how users decide to use a website. For example, they can even use their televisions. This comes down to the number of smartphones and tablets out there with their varying resolutions, sizes and types.
If a web desing has a solid navigation system, that supports all search preference, will most probably keep its visitors and perhaps generate new ones too. Many visitors to websites tend to like more the ones that can be used easily and they can navigate in it without any problems. In case they can't find easily what they are looking for, they will search in other websites, that will be easier for them.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
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