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Tips & Strategies to Become a Better, More Authoritative Guest Blogger

It is not easy to get approval (let alone a response) to post your articles on authoritative blogs. Guest blogging has become a powerful endeavor to broaden one's content exposure, all while aiding their SEO strategy.

If guest blogging is becoming a challenge for you, below are some five tips to help you out.

Offer Samples of Your Published Work

It is always good to start posting in lesser known blogs because you get to build your portfolio. A time will come when you want to post in these authoritative blogs which will ask for samples of your writing which you have posted in other blogs.

These samples of your content writing are meant to show the authoritative blogger that you understand the importance of SEO, visibility and you have at least been published on the web. Whenever you request to become a guest contributor, make sure you include a link to some of the work you published before. Choose sample content that was well written and organized.

Attract the Editor’s Attention by Focusing on Your Article on Niche Topics of Interest

Your article topic will make your post stand out from the many others that the editor is receiving on a daily basis. So long as this person sees a great idea in your article, it is likely to be posted on their authoritative blog. Place a lot of emphasis on your article topic and include content that is trending.

Reach Out & Establish Connections With the Right People

In business, sound connections can take your brand places. An authoritative blog wants to find out if you have established connections with well-known people within your industry. You can even mention these connections when posting your blog. This will give the editor a perception that you are a well established brand within your industry.

Be Persistent & Follow-up on Inquiries

Being ignored by authoritative blogs is common and this shouldn’t be the reason for you to give up. You do not need to nag all the same. You can just send a single follow up email probably a week later and wait for a response. It could be that the editor has so many emails at that point and they didn't get a chance to read your own. Send a pitch every few months if you want to enhance your chances of getting a positive response.

Research Properly and Follow Any Directions Given by Blog Hostsblogging

You need to research thoroughly so that you can understand the kind of content that is usually offered on this blog and the directions that the blog usually takes. If there is a guest post page then click on it and follow the directions given if you want to get an email response.

Make sure that your content is very easy to read and follow through. You could be posting very relevant information but if it is not well presented then an editor of a high end blog will simply ignore it. Make use of bullet points and headings to enhance readability. What you say is crucial but the way you say it is even more important.

Guest blogging offers a number of benefits to enhance your web presence. Follow these tips above and start realizing greater success from your efforts.


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