Increase Your Rank


Penguin 2.0: What to Expect With Google's Latest Search Update

Google Penguin 2.0Matt Cutts who is the head of Google's Web Spam Team confirmed on his Twitter account that Google's latest version of the Penguin update will be released within the next few weeks.

Penguin 2.0 will continue to devalue link spam and weed out sites that try to match Google's search algorithms with the help of SEO strategies like on and off pages. While the first rollout had an impact on only a handful of search engines, Penguin 2.0 will surely affect a larger audience.

Here are three things we can expect from Google's latest search update.

Smarter Link Spam Detection

The latest Penguin update is significantly more sophisticated than Penguin's first rollout, and it has a better understanding of the context of link spam.

It will be able to trace links between pages that do nothing but rank the page higher in search results since Google has assembled a huge amount of data from the link removal requests submitted by the Google disavow tool.

Depicting the Types of Links

Penguin 2.0 will be able to identify link spam by gauging a number of parameters including links from websites that are built exclusively for SEO, links that use overly-optimized anchor text, links from adult sites and links of sites that are irrelevant to the content of a concerned page.

Relevancy is Key

Penguin 2.0 will also encourage webmasters to acquire backlinks from reputed websites which is a good thing because a single high quality and relevant link from a reputed website is better than a hundred low quality and irrelevant links. Webmasters will thus feel the need to generate quality content so that they can share backlinks with other websites offering quality content.

Each of Google's updates has helped improve the quality of content on the internet and reduce spam as well as information that are either low quality or incorrect. While webmasters might be threatened by Penguin 2.0, the point is it will help users find quality services and information.


Recent Posts

  • Local Maps SEO: The Big Picture Behind Maps Optimization
    Local maps SEO has become a major marketing bo... read more
  • An Inside Look at Google's RankBrain Algorithm
    Have you heard about the latest in RankBrain?... read more
  • Google Ditches Side Column Ads: Search Marketing News
    Among the biggest news that broke a few days a... read more
  • The New Rules of Web Design & Development
    Today, there are new rules for building a succ... read more
  • SEO Company Carves Niche in Providing Internet Marketing for Surgeons
    As a medical professional in the plastic or co... read more

Blog Tags

SEO & Internet Marketing Resources

SEO for Cosmetic Surgeons

A variety of software, tools, blog articles, learning resources, and services for SEO.


A variety of software, tools, blog articles, learning resources, and services for SEO.

An online learning platform that features training courses in Google Ads, SEO, and more.

Yisoo's Google Ads Training Online Course

This is a direct link to Yisoo's Google Ads training course, a great value for beginner and advanced advertisers.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Best Books to Grow Your Business in 2019

Explore 100 must-read branding books for building your business in 2019.

Marketing / SEO
webbhotell Top Blogs