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Penguin 2.0: What to Expect With Google's Latest Search Update

Google Penguin 2.0Matt Cutts who is the head of Google's Web Spam Team confirmed on his Twitter account that Google's latest version of the Penguin update will be released within the next few weeks.

Penguin 2.0 will continue to devalue link spam and weed out sites that try to match Google's search algorithms with the help of SEO strategies like on and off pages. While the first rollout had an impact on only a handful of search engines, Penguin 2.0 will surely affect a larger audience.

Here are three things we can expect from Google's latest search update.

Smarter Link Spam Detection

The latest Penguin update is significantly more sophisticated than Penguin's first rollout, and it has a better understanding of the context of link spam.

It will be able to trace links between pages that do nothing but rank the page higher in search results since Google has assembled a huge amount of data from the link removal requests submitted by the Google disavow tool.

Depicting the Types of Links

Penguin 2.0 will be able to identify link spam by gauging a number of parameters including links from websites that are built exclusively for SEO, links that use overly-optimized anchor text, links from adult sites and links of sites that are irrelevant to the content of a concerned page.

Relevancy is Key

Penguin 2.0 will also encourage webmasters to acquire backlinks from reputed websites which is a good thing because a single high quality and relevant link from a reputed website is better than a hundred low quality and irrelevant links. Webmasters will thus feel the need to generate quality content so that they can share backlinks with other websites offering quality content.

Each of Google's updates has helped improve the quality of content on the internet and reduce spam as well as information that are either low quality or incorrect. While webmasters might be threatened by Penguin 2.0, the point is it will help users find quality services and information.

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