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Avoid The Google Search Penalty

Posted November 28, 2011 | by oicadmin ( 0 ) Comments
Tags: google, organic seo, seo, google penalty

For many companies who hinge their advertising and marketing efforts on organic search engine traffic, a penalty from Google can result in life-threatening situation for the business.

Most websites are rightfully deserving of Google penalization by way of sketchy SEO practices and unethical motives. However some recipients of a Google penalty are simply unaware of the errors and risks that exists.

Below we outline the basics of the Google Search Penalty and how to go about avoiding it.

How the Google Penalty is Issued

The Google Penalty Box, also known as the “Sandbox Effect," is the practice of filtering websites by Google's web ranking algorithms. The penalty is generally issued under two circumstances:

  • If a website does not conform to Google's standards for quality and content.
  • If Google finds out that the website is using subversive optimization techniques.

Results of the Google Penalty

Google penalizes websites that fail to use proper and ethical SEO techniques. The search engine will manually demote a website, or if the issue is prominent, Google may alter the search algorithms to cause the site, as well as many others like it, to move down in the rankings. Here are the specifics.

  • Manual demotion eventually expires after 30 days if it involves hidden text. Penalties last longer for cloaking and malicious activities.
  • Changes in algorithm can be managed if you improve your site, after which the penalty is lifted upon re-crawling and re-indexing of the page.

There are also varying severities of Google Search penalization. A “-30 day" penalty causes website rankings to slip 30 places from its original position. A “-60 penalty" lowers rankings by 60 places. A “-950 penalty" places your website on the 95th page, which is virtually non-existent to search engine users.

How to Avoid the Google Penalty

Given the reasons for the Google Penalty, it often general logic to avoid such devastations. Take in consideration these points to avoid the Google Penalty.

  • Website owners should conform to Google's standards for quality content.
  • Refrain from subversive optimization, such as unethical link building practices. Google has already filed patents to reduce or qualify the impact of these manipulations.
  • Google recommends checking on their Help Center articles to identify and fix what may be causing the problem.

What Makes Websites More Optimized?

Google also recommends solutions for making websites more "optimized" or searchable. This includes:

  • Using a text browser like Lynx because other search engine spiders interpret websites like Lynx does. You should also allow your search bots to crawl your website without session IDs.
  • Ensuring that your web server informs Google about content changes since the last time Google crawled it.
  • Writing pages that provide a clear and accurate description of content. Try to use keywords users type to find your pages and ensure that your site includes these words. 
  • Using text rather than images to display relevant names, links, and content. Texts contained in images are not recognized by Google Crawler.
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