Increase Your Rank

   

Avoid The Google Search Penalty

For many companies who hinge their advertising and marketing efforts on organic search engine traffic, a penalty from Google can result in life-threatening situation for the business.

Most websites are rightfully deserving of Google penalization by way of sketchy SEO practices and unethical motives. However some recipients of a Google penalty are simply unaware of the errors and risks that exists.

Below we outline the basics of the Google Search Penalty and how to go about avoiding it.

How the Google Penalty is Issued

The Google Penalty Box, also known as the “Sandbox Effect," is the practice of filtering websites by Google's web ranking algorithms. The penalty is generally issued under two circumstances:

  • If a website does not conform to Google's standards for quality and content.
  • If Google finds out that the website is using subversive optimization techniques.

Results of the Google Penalty

Google penalizes websites that fail to use proper and ethical SEO techniques. The search engine will manually demote a website, or if the issue is prominent, Google may alter the search algorithms to cause the site, as well as many others like it, to move down in the rankings. Here are the specifics.

  • Manual demotion eventually expires after 30 days if it involves hidden text. Penalties last longer for cloaking and malicious activities.
  • Changes in algorithm can be managed if you improve your site, after which the penalty is lifted upon re-crawling and re-indexing of the page.

There are also varying severities of Google Search penalization. A “-30 day" penalty causes website rankings to slip 30 places from its original position. A “-60 penalty" lowers rankings by 60 places. A “-950 penalty" places your website on the 95th page, which is virtually non-existent to search engine users.

How to Avoid the Google Penalty

Given the reasons for the Google Penalty, it often general logic to avoid such devastations. Take in consideration these points to avoid the Google Penalty.

  • Website owners should conform to Google's standards for quality content.
  • Refrain from subversive optimization, such as unethical link building practices. Google has already filed patents to reduce or qualify the impact of these manipulations.
  • Google recommends checking on their Help Center articles to identify and fix what may be causing the problem.

What Makes Websites More Optimized?

Google also recommends solutions for making websites more "optimized" or searchable. This includes:

  • Using a text browser like Lynx because other search engine spiders interpret websites like Lynx does. You should also allow your search bots to crawl your website without session IDs.
  • Ensuring that your web server informs Google about content changes since the last time Google crawled it.
  • Writing pages that provide a clear and accurate description of content. Try to use keywords users type to find your pages and ensure that your site includes these words. 
  • Using text rather than images to display relevant names, links, and content. Texts contained in images are not recognized by Google Crawler.
continue...

Recent Posts

  • Local Maps SEO: The Big Picture Behind Maps Optimization
    Local maps SEO has become a major marketing bo... read more
  • An Inside Look at Google's RankBrain Algorithm
    Have you heard about the latest in RankBrain?... read more
  • Google Ditches Side Column Ads: Search Marketing News
    Among the biggest news that broke a few days a... read more
  • The New Rules of Web Design & Development
    Today, there are new rules for building a succ... read more
  • SEO Company Carves Niche in Providing Internet Marketing for Surgeons
    As a medical professional in the plastic or co... read more

Blog Tags

SEO & Internet Marketing Resources

SEO for Cosmetic Surgeons

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Moz

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

CaptivateSEO.com

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by ClickCentricSEO.com

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Marketing / SEO
webbhotell Top Blogs