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Advantages of the New Google Analytics
The new version of Google Analytics has been available in Beta for some time. Now, the new Google Analytics platform has finally become universal to all accounts.
According to Google, there are several improvements in the new version's interface. In essence, the new Google Analytics provides a few extra tools that can help SEO professionals and Internet marketers realize many advantages.
Advantages of the New Analytics
The new Google Analytics interface looks a lot more "platform-orientated," and features a cleaner and less overwhelming look and feel. One of the greatest advantages to the new Analytics interface is the ability to keep a custom report open while viewing other accounts without returning the dashboard every time.
In addition, Google emphasizes three major improvements of the new Analytics: 
- A completely redesigned platform that offers significantly new functionality and features.
- A streamlined interface that makes it easier for users to access all the information they need.
- Faster and expanded reporting capabilities.
New Analytics Reporting Features
The new version of Google Analytics was designed to offer additional reporting capabilities for new marketing demands. Some of the new features of Google Analytics include:
Mobile Reporting
The number of Internet users that are searching from mobile devices is growing fast. The new Analytics offers a clear picture of how mobile visitors are interacting with a website.
This information is invaluable, for it allows marketers to determine just how mobile-friendly certain pages are on a website. Experts can gauge how mobile-friendly aspects of the their site are by stacking up metrics like Time on Site and Bounce Rate to how well a webpage appears from certain mobile devices. This can lead to opportunities for mobile optimization as well as mobile marketing.
Real-Time Reporting
The real-time reporting tool of the new Google Analytics allows you to view stats on what is happening at a certain moment on your website. Real-time reporting offers continuous updating, which can be very useful for Internet marketers monitoring campaigns live advertising campaigns. This allows for more timely executions of new ideas and strategies.
Flow Visualization
This newly designed graphic tool shows you exactly how your visitors navigate through your website. Before, it was a little harder to access this data, but with this feature of the new Google Analytics, the data is easier to visualize and understand.
The flow visualization allows you to see the journey your visitors took while on your website. Additionally, the data displays demographic information and the traffic sources of each visitor. This is an amazing tool for Internet marketers, because it will enable them to learn and better focus their efforts with respect to the nature of the market.
This new Google Analytics version is faster, more insightful, and much more intuitive than ever before. It represents an amazing tool for improving the Internet marketing strategies of a website, and it helps marketers get a deeper idea of their true customers.
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