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3 Big Questions to Ask Prospective Ecommerce SEO Companies

Ecommerce SEO CompaniesWhen it comes to ecommerce SEO, it's not easy for companies to compete for top search rankings. Product-related keywords are often highly competitive with some of the biggest online brands owning the top spots (e.g. Amazon.com, eBay.com, and a few others.)

This makes it absolutely critical for online retailers to work with ecommerce SEO companies that know what they're doing. There's a wide spectrum of SEO companies that claim experience in ecommerce, but only a handful of these SEO companies are click centric to the complexities of ecommerce SEO.

If you own or do marketing for an online retailer, then be sure you pinpoint the right ecommerce SEO companies for the work. To help you narrow down your prospects efficiently, without having to jump through a bunch of hoops before learning about each ecommerce SEO provider, there are three quick questions you can ask to help weed-out the weak.

How Does Your Ecommerce SEO Company View & Integrate Social Media?

Search engines have drastically evolved the ranking algorithms over the last year. One emerging ranking factor that's having a huge impact on the search results is social media.

The importance of social media in any ecommerce SEO program must never go overlooked. In most cases, the social media marketing efforts should work parallel to the company's ecommerce SEO objectives. In addition to other social media platforms that help supplement ecommerce SEO success (e.g. Twitter, Pinterest, and Facebook,) as more individuals embrace Google+, the social media potential for SEO further ignites.

It's thus very important that you get an idea of how a prospective ecommerce SEO company views and integrates social media into its programs. If they're quick to say the don't handle social media (or don't even communicate with the team that does,) you should be quick to move on to other options.

Does Your SEO Company Have the Capabilities to Product Content?

The top ecommerce SEO companies will understand the importance of producing quality, audience-driven content for their clients. Smaller SEO firms that handle ecommerce sites might outsource content, or work with in-house members of the ecommerce marketing team, to get the quality they need. But all in all, you need to be well aware of how content is acquired, as well as how it's being utilized.

Although few ecommerce SEO companies provide video and audio production services for content development, most proficient firms will staff at least one copywriter to fine-tune and optimize on-site content, as well as make the most of articles/blog posts, press releases, and transcriptions.

When inquiring to prospective ecommerce SEO companies, be sure to a get clear understanding behind the content creation process. This helps signify just how proficient a firm really is at delivering quality ecommerce SEO services.

In Addition to Ecommerce SEO, Does Your Company Provide CRO Services?

It's one thing to drive traffic to a website. But in an ecommerce context, traffic is not enough. Online stores must also be optimized for higher conversion rates. For this reason, CRO, or conversion rate optimization, is often an integral aspect to many ecommerce SEO service providers.

CRO testing is critical to maximize the value of traffic earned via SEO. Ecommerce SEO companies that truly care about their clients' bottom line will typically offer CRO services within, or in addition to the SEO program. Such services focus on developing specific conversion goals while testing various conversion elements, like calls-to-action, promotional images/graphics, product videos, and other forms of content that inspire visitors to add products to their shopping cart.

Content development and utilization, social media marketing, and conversion rate optimization are critical elements to the success of an ecommerce SEO strategy. The latter three questions should help your online store hire the ideal ecommerce SEO company that will provide meaningful services and profitable results.

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5 Tips to Ensure a Safe SEO Link Building Strategy in 2014

Links for SEOWhether you're doing ecommerce SEO or local SEO, any link building strategy must be designed and executed in a very mindful manner. To help ensure your link building efforts yield a successful SEO strategy, below we share 5 tips to steer you in the optimal direction.

1.) Link Sources: Make certain that every link-building effort is focused on building link sources that are high in quality. If one has been relying heavily on a strategy of link acquisition which focuses on large and easy to acquire quantities, this type of strategy will most likely lead to being devalued. Focus on high quality links and not on spinning articles, guest posts and comments on blogs that are low quality.

Also, weed out past links that are considered spam. For example, you may have acquired run-off links on topics irrelevant sites and can request to have those removed. If unable to remove them, disavowing the very egregious ones is something to consider.

2.) Quality Content: Put out the highest quality content, which will always attract links and social signals naturally. The best and only way to get a variety of other sites creating high quality and relevant links to your site is by the creation of useful, relevant and unique content which can then gain popularity naturally in the online community. The creation of good, quality content can pay off, reflected in the links which are the editorial votes issued by choice by users.

In essence, the better quality content one has, the higher the chances another person will find such content of value to their own readers and have a link to it. This is definitely one of the most important factors when one is considering success in this regard.

3.) Natural Looking: The current buzzword in the SEO community is "natural." Conduct a link audit on your site to look for manipulative or suspicious looking links. Analyze you backlinks and avoid future bad links by looking out for examples such as: purchased links, swapped links, adult and bad neighbourhood sites, sites overly exposed to only the purpose of SEO, links from sites irrelevant to yours, junk web directory links, over-optimized anchor text and, network blog links.

To make your SEO link building be natural, try and add variations to the link adequately or to the anchor text. Acquire relevant and authoritative links that maintain your site content and is a powerful tool to naturally link building, in an unsolicited fashion. This is especially important for competitive SEO spaces like ecommerce SEO. Companies like Click Centric SEO that specialize in ecommerce SEO services advocate a thorough backlink portfolio audit to ensure a completely natural strategy is put in place.

4.) Beware of Negative SEO: Keep a watchful eye on all of the new backlinks that your site receives. By being aware you can then react swiftly to any negative SEO that is possibly pointed to your site. Surround your site with good content, relevant writing to your theme and topics, which will then work to bring about positive co-citations. Co-citations are a mechanism that allows Google to identity what your site deals with.

Every time a link to your site is mentioned in conjunction with a competitor of yours or a similar site to yours, this becomes a hint to Google that your site or business is related to that competitor or other site. Based on authoritativeness in that business niche, Google then associates the sites; this tip is critical.

5.) Know Your Top Competitors: You can use co-citation to effectively build your links on your site. Ultimately the result of co-citation is to able to identify leading businesses representing in the niche and trusted by Google. Therefore identifying your top competitors and making sure your theme, topics and brand is getting mentioned in the right niche and alongside with the trusted businesses is a smart way to use co-citation.

Here are ways to find and identify your top competitors in your business niche: Perform a search using words like "The top 10 (generic business niche youre in)", "The highest ranked or the best (generic name of your service or product) in 2013", and so on.

If you do not find your business listed there, contact the publisher and request to be added to the list; Do a search for other competitors in your field and find as many existing rankings as you can by using the key words.

This will lead to more citation opportunities; Perform a reverse-engineering search on your competitors' backlinks and you may be able to find additional niche resources which they have acquired links from. Moreover, you can always compare site link profiles of numerous competitors all at once, which lets you see which websites link to other several competitors at one go.

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The Advantages of Ecommerce SEO Services for Online Store Owners

Ecommerce SEO ServicesInvesting in professional ecommerce SEO services can significantly increase the likelihood that your online store website will rank higher in search engines (link Bing, Yahoo and Google). Creative ecommerce SEO strategies are particularly important after implementation of Google hummingbird which has killed many common practices offered by SEO service providers.

How has Google Hummingbird Shaped Ecommerce SEO Services?

Google Hummingbird is essentially tailored to help users easily find exactly what they are looking for by diminishing the rankings of over-optimized websites (that have used ecommerce SEO techniques that have once been quite effective.)

Although many argue that this marks the death of SEO, one only has re-shaped the approach of quality ecommerce SEO services. By using and understanding the rationale behind successful SEO service program, your online store can most definitely thrive by working with a credible ecommerce SEO company.

The Primary Advantages of Ecommerce SEO Services

If you're an online store owner or marketer interested in working with an ecommerce SEO company, you can realize the following advantages of quality services.

  • Ecommerce SEO services enables you to strategically position your online store's products niche(s) for long term performance. Once you put in place a well designed and appropriately SEO optimized online store in place, you can better convert organic search traffic.
  • Targeted traffic - if you are looking for a great and cost-efficient way to build a new customer base and increase the number of visitors from your already existing markets, ecommerce SEO services can be the ideal key to success. With good ecommerce SEO practices and strategies, your websites ranks high on the search result page. This means your business is visible to the billions of customers across the globe.
  • Target traffic – well-meditated ecommerce SEO strategies enable you to bring in traffic that is genuinely interested in your products. For example, by incorporating social media optimization strategies, you are able to reach out to millions and millions of people who are actively looking for the products you are offering.
  • Increase your profits – As we have already said, SEO gives way to increased traffic. By using appropriate strategies such as content creations, promotions and contests, you can easily turn these individuals to actual customers. This has a thrilling effect on your ROI.
  • Increased sales – of course, if you are the type of people who get thrilled by making sales; ecommerce SEO is for you. It ensures that your products are visible to the entire global population meaning your will enjoy more sales.

With quality ecommerce SEO services from reputable companies like Click Centric SEO you immediately commence seeing positive results within just a matter of days. However, optimal effect will be witnessed commencing the 3rd month. So, the wait is actually not that long. What more, most organic SEO strategies are behind the scene activities and so, nothing noticeable happens on your existing website.

If you're interested in an ecommerce SEO audit search for certain service providers who offer these great programs. You can then learn the strengths and weaknesses of your online store and how to best construct your company's ecommerce SEO strategy.

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Ecommerce SEO Site Audit: What to Expect

 Ecommerce SEO Site AuditOne of the issues with SEO and Internet marketing is a lack of standards around the scope and quality of work. Different SEO and Internet marketing consultants and agencies use similar words to describe different processes, but quality and outcome of their work can be vastly different.

An ecommerce SEO site audit falls in this category as well. To help ecommerce business owners set proper expectations of the ecommerce SEO audit process, we will discuss what this should include in order to be useful. Business owners need to understand what they can expect from an SEO audit in order to protect their investment.

Defining the Opportunities & Overcoming Weaknesses

Usually an ecommerce SEO audit has the goal to identify the opportunities and challenges faced by the client’s website for improving the SEO performance in order to drive more visits, brand impressions, and conversions. The input in a SEO audit is a client’s access to search tools such as SEOmoz or Webmaster Tools, web analytics, and the search results themselves. These data are used in combination with SEO knowledge and experience in order to analyze the website and design a SEO strategy to improve organic search performance.

A complete ecommerce SEO audit will usually include three sections:

  • (a) Analyzing keywords and content
  • (b) Analyzing the opportunities and challenges for a website’s technical aspects
  • (c) Link authority

All these three areas are interconnected and no ecommerc site SEO audit is complete without covering them all. Sometimes these three sections are split into separate ecommerce SEO audit documents, such is the case for SEO site audits provided by companies like www.ClickCentricSEO.com. However, not all ecommerce SEO site audit reports cover these sections, and when they don't, you as the ecommerce site audit should be skeptical of the people prodiving the information.

Assessing the Primary Components of Ecommerce SEO

In a search engine algorithm are combine hundreds of ranking factors and as a result, decisions come together across those three main areas of SEO: authority, content, and technical. According to the search engine algorithms these decisions impact a website’s organic search performance.

For example, a website’s content relies on technical elements such as architectural structure and platform configuration in order to boost rankings by amplifying keyword signals. In the same manner, it has to be some sort of keyword signals to amplify for link authority as well. As we can see, ignoring one area has as a result leaving the other areas weaker.

The SEO analysis documented in an ecommerce site audit is critical for several reasons. One of these reasons is trust. A detailed SEO analysis builds trust between the client and the SEO professional. Because SEO is a combination of development and marketing disciplines, the client needs to understand the underlying issues with a strong impact on the SEO performance. An SEO audit has also an educational aspect. Based on the audit it is possible to implement a strategy to improve ecommerce SEO service quality, or the overall general direction of the program.

Therefore, in addition to analysis an ecommerce site audit will also contain a SEO improvement strategy and the steps to implement that strategy. This SEO strategy will address authority, content, and technical opportunities in proportion to their value, focusing on those areas that can have the largest SEO impact.

Providing Insights That Encourage Greater Conversion (Not Just Rankings)

A thorough ecommerce SEO site audit should help finding the overall ranking potential of a website, as well as the means to realize success. The SEO professionals take into consideration various factors that can be categorized under off-page and on-page SEO. On-page or on-site ecommerce SEO accounts for around 30 percent of most search engine algorithms, while off-page SEO elements carry the most weight in determining keyword rankings.

However, usability, navigation, and website structure of an online store are important not only to SEO but also to conversion rate optimization.

The technical SEO quality of an ecommerce site depends on several components such as crawl ability and website health, website load speed, use of a XML and HTML sitemap, overall HTML coding structure of the website’s pages, and use of internal linking.

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Investing in an Ecommerce SEO Site Audit: What to Expect

Ecommerce SEO Site AuditOne of the most common issues when it comes to Internet and SEO marketing is the lack of standards, specifically with the quality and scope of work. Likewise, there are a number of SEO and Internet marketing consultants, as well as agencies that utilize similar words when describing a certain process. However, the quality and outcome of their work aren't usually the same.

An ecommerce SEO site audit falls in the same category, where it allows the ecommerce business owners to come up with proper expectations in regard to how the ecommerce SEO audit process would work. To give you a better idea, we're going to discuss what you can expect in SEO ecommerce, as well as the important things to be included, in order to guarantee success. Aside from that, it's also important to be familiar with the things related to it in order to protect your future investments.

What to Expect with Ecommerce SEO

Before anything else, it's essential to be aware that a thorough and comprehensive ecommerce SEO site audit could improve the overall ranking of your website, and help you determine the things that are needed to be addressed in order to attain overall success.

For this, several resources should be utilized during the process. This would help in determining the strengths, as well as the weaknesses of the website together with the SEO objectives. After that, the SEO experts would be able to analyze the health of the website and give specific insights about optimization.

On-Page Ecommerce SEO Audit

Despite the fact the on-page ecommerce SEO seems to be really important, it only affects 30% of the SEO algorithm. Nonetheless, ecommerce SEO companies like www.ClickCentricSEO.com provide very detailed on-page SEO audit reports for areas that pose strengths and weaknesses throughout the site.

Off-Page Ecommerce SEO Audit

Just like what has been mentioned earlier, there are a number of factors that could affect the keyword rankings. Thus, it's important to have a strong and stable ecommerce SEO campaign that would place a high degree on the following aspects, such as social media and backlinks.

Social Media Presence

Recently, the social media is gaining popularity, especially in the SEO practice. An ecommerce SEO marketing audit would assess the strength of a social media and see if it has a number of following and has the potential to improve a website's ranking.

Backlink Portfolio

As you conduct the SEO audits, advanced software are often used to scan the website or its backlinks, as well as inbound links that would point the domain from a different site. If you're not aware, backlinks are similar to votes that would help in determining the legitimacy and credibility of a certain website. Which only implies that it has a great impact on a website's ranking potential.

Furthermore, the quality of a website's backlink portfolio is quite important. Most search engine rank websites depending on their natural backlinks, which means that those who came from quality sources would have a better standing.

Final Words

Overall, a thorough and comprehensive ecommerce SEO site audit could be of great help, especially in finding the overall ranking of a website as well as determining its future success. There are several things that should be taken into consideration under the on-page and off-page SEO. However, the navigation, usability, and website structure of an online store also play a vital role in the conversion rate optimization.

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5 Advanced SEO Tools for Ecommerce Marketers

SEO Tools EcommerceEcommerce marketers can take advantage of various SEO tools to make it easy for them to gather and interpret data to better actualize their marketing objectives.

There are various ecommerce SEO tools available but it is advisable to use the most advanced and relevant to your needs and goals. To help you pinpoint the best SEO tools to incorporate in your ecommerce SEO arsenal, here are five advanced ecommerce SEO tools to consider.

Majestic

This software is specifically designed to offer information required for website traffic and competitive link analysis, reputation management, and link building. Majestic is one of the most powerful SEO tools when it comes to developing highly regarded link building strategies and backlink exploration.

One of the best features on Majestic is its easy-to-use interface. All you have to do is enter your URL to get all the details customized for your site. Majestic also downloads data and is able to generate reports that contain all the essential information.

Link-Assistant's SEO Powersuite

SEO PowerSuite brings together Link Assistant’s leading software products including LinkAssistant, SEO SpyGlass, Website Auditor, and Rank Tracker. This tool can help ecommerce SEO marketers to manage the most essential components of their SEO programs.

Link-Assistant's SEO Powersuite provides resources to allow you to optimize keywords, build links, and analyze your competition. All this information is provided in comprehensive reports. Its platform is also quite simple. This tool is a good choice for small businesses that are in search of ways to boost SEO on company websites.

SEMRush

This SEO tool has been identified as one of the best in the market for many years. SEMRush allows you to quickly adapt to the dynamic online world. It gives websites greater visibility in terms of paid and organic search results. It provides live updates, keeping you aware of any progress on your websites. Ecommerce marketers can use SEMRush to obtain real-time reports on keyword performance. With this tool, it is possible to learn about the amount of traffic a keyword is getting.

SEOMoz

This is a web-based SEO tool. SEOMoz offers keyword research that is limited to 200 keywords for each website. With this tool, you get to find out your present Google ranking for every keyword and the specific number of visits the site gets through the keywords. The tool also provides on-page optimization that allows you to get reports on notices, warnings, and errors.

SEOMoz allows you to determine the optimization rate of the top 50 website pages. You also get recommendations on how you can fix any issues that arise on your site. The tool offers link building and you get individual statistics on linking domains. You are allowed to compare about 5 websites with this tool.

Ecommerce marketers and SEO professionals alike can also use the tool to determine where their sites rank based on the target keywords and the specific URLs that show when a user is looking for information.

Ahrefs

This tool brings together various research tools that are available for a monthly subscription. Ahrefs provide link research through its Site Explorer. One of the best features is its ability to give you updated information after every half an hour. Its interface is quite impressible and the tool is also quite useable.

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5 Fail-Proof Ecommerce SEO Tips & Strategies

EcommerceEcommerce websites present loads of products under myriad categories making it increasingly hard to attend to the SEO needs for particular pages. Although some automated SEO strategies can help increase the SEO value of all pages, most of the pages require manual effort to develop great, unique content.

Given the vast numbers of pages that ecommerce websites bear, webmasters need fail-proof tips that build the authority and trust of the overall site. For example, a webmaster could create a strategy for the distinct category pages of the on-page SEO, and then modify this technique every so often to replenish it with trendier keywords. The following ecommerce SEO tips detail what webmasters can do to improve web pages.

1. Integrate Product Schema Markup

You can compare including schema micro-data in ecommerce web pages is comparable to eating healthily, exercising, or having enough rest. In other words, it is vital, but following through can be tougher than it appears. However, a healthy ecommerce SEO requires product schema, which essentially gives search engines an easy time parsing and interpreting the information contained on the web pages.

Product schema markup is essential as it enables practical parsing and interpretation giving users results that are relevant to their search queries. Product schema markup helps to identify a product’s information, which includes price reviews, product identification, as well as manufacturer’s information.

2. Do Not Neglect SEO Copywriting

The work of an SEO should not be to develop novel content – more and new content no longer translates into more success in eommerce SEO. It just implies excessive content. Instead of focusing on content creation, which is essentially the work of content development specialists, eommerce SEO should focus on getting the best rankings.

Copywriting serves as an excellent means of creating great content that can afterwards go through optimization for search. Copywriting, for this reason, allows SEOs to concentrate on optimizing web pages for search, and the actions and methods that achieve the goals of ecommerce SEO. Although creating high-grade content may prove beneficial for SEO in many ways, great work can simply come out from copywriting.

3. Build Segmented Sitemaps

Sitemaps are significant elements of all SEOs, but they are especially important for ecommerce websites. Search marketing experts consider SEO-friendly sitemaps as the second most essential page of a website, after the homepage. The sitemap is to a Webpage what a reference point or index is to a book.

In its very core, a sitemap includes links to all principal pages of any website. Although typical users do not mundanely use the sitemap during navigation, it serves as a critical guide to search engine spiders. It does this by providing direction to all the rank-ready and rich content that need searching and indexing. This is one of the most powerful ecommerce SEO marketing tips that are easy to implement.

4. Conduct a Backlink Analysis

Following Google’s algorithm shifts that aim over-optimized backlinks, it is important to develop only relevant and quality links that present as logical from a user’s standpoint. Conducting a backlink analysis and revealing the effective use of keywords in every page is, for this reason, important. Not only does this act assist in pinpointing real opportunities for SEO, but it also helps in finding pages that may bear duplicate content – a common problem in ecommerce websites.

Powerful tools such as the SEO Spyglass scan and give a report of all the backlinks leading to a particular domain. Additionally, they also offer insightful metrics regarding every backlink. The SEO Spyglass platform is an excellent tool for performing SEO competitive assessment on competitors.

5. Implement a Creative Content Marketing Strategy

Developing a robust content strategy for ecommerce websites is a daunting task from scalability and creative perspective. Regardless of the importance of content to ecommerce SEO, it is not easy to develop great content for large ecommerce sites and their numerous pages, especially of the products involved have short lifespans.

One of the most recommended methods to add significant and user-generated content to ecommerce pages is by employing Q&A content that involves answering questions asked by consumers in a helpful and timely manner. These methods have a huge impact on conversion rates, and a brand is bound to report great numbers.

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Top 5 Ecommerce SEO Companies in Review

Top Ecommerce SEOThe right expertise, skills and knowledge are the elements most critical when it comes to ecommerce SEO as it is undoubtedly, a difficult and complex subject. This creates the need to hire the expert services of an ecommerce SEO company to make an ecommerce business successful.

Apart from the services offered, the correct approach and reasonable pricing also influence the credibility and popularity of a company for ecommerce SEO services. Here are the top five ecommerce SEO companies in review.

1. Boostability

Boostability was founded in January 2009 with an aim to create effective yet affordable SEO services for the small scale businesses.The company believes in delivering precise, pristine and perfect SEO to their clients. They follow a crisp, step-by-step route to increasing the traffic and visibility of a website, thereby increasing its rankings.

The company offers services include great search engine optimization techniques as well as local SEO and social media optimization for small businesses in order to boost their trust among potential customers. Additionally, the company also offers a free analysis.

2. Click Centric SEO

Instead of offering template based campaigns like most other similar companies, Click Centric SEO develops custom ecommerce SEO campaigns designed specifically for ecommerce websites independent of their type and size.

Apart from expertecommerce SEO services, the company provides professional assistance in content marketing, PPC advertising, email marketing, social media marketing as well as web development and web design. The best part is a free SEO audit, which is then followed by a review of the content, backlink profile, keyword usage and authority of your site.

3. WebPageFX

WebPageFX is a company based in Pennsylvania that proudly proclaims itself as the top SEO company and the 2013 tech firm of the city. In addition, it is an Inc. 500 fastest expanding company.

Although some of the services of the company are several years old, they offer a huge number of services, at the same time being honored with awards, achievements and recommendations. Its quite an afforedable SEO service, offering their cheapest SEO package at $600. WebPageFX assures top-quality services helping businesses accomplish their dream targets.

4. WebiMax

Crossing a revenue of over $10 million in 2014, WebiMax is a remarkable digital marketing company that has completed over 600 campaigns. The company adopts a unique approach and strategies specific to every campaign crafted by a team of skilled professionals.

WebiMax complete service package covers SEO, social media, paid search management, reputation management as well as web design and development. WebiMax makes a mark in all aspects critical to the visibility of a website, whether its analyzing the site's technical elements, creating on-site and off-site content or designing unique link building tactics.

5. Blue Acorn

Running SEO campaigns for large as well as small Ecommerce businesses, Blue Acorn offers a complete team of SEO masters to work with utmost dedication on every campaign.

The company provides 3 different kinds of ecommerce SEO services clubbed into three Tiers including keyword analysis, SEO audit, on-page analysis, competition analysis, analytics analysis, monitoring and tracking, strategy execution, monthly analysis and reports, ongoing SEO adjustments, online PR campaigns and content creation. The company also assists with email marketing, PPC campaigns, social media campaigns andaffiliate marketing.

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Embracing a Socially-Oriented Ecommerce SEO Strategy

Social SEO Ecommerce StrategyIt's been about 2 decades since marketing agencies started offering SEO services to different clients in order to help their visibility in the search engines. This is not a news to anyone working online and it became pointless writing repetitive blogs.

A lot has changed over quite some time, and if you're following updates coming from Google, then you'll realize your ecommerce SEO strategies are constantly evolving. Of course, if you are running a business that needs online attention, you'll first seek help from a SEO expert. But regular optimization is becoming outdated.

If you want to compete with big companies that have a brand to support their product your ecommerce business will be ruined if you don't look a bit outside of the box and find a new way to expand a bit more into their turf. You won't forget and throw away everything you did so far, you'll just need to upgrade your system a bit more and the results will be there for sure.

Adopting Social Strategies to Facilitate SEO Outcomes

If you consider yourself a serious entrepreneur with a strong desire to success with your ecommerce business you have to be present on well-established social media platforms. Social media goes hand in hand with SEO and just as marketable web presence optimization can affect your visibility in search engines. The quality of content on your page should be the same just as what you are currently doing with your SEO, but on the social platform this content can be made more striking.

When you are just depending on keywords, tags, and links, you can't be sure is your website visible at all and how high is rated in the search engine, but with help of social media you can aim more precise to your future customers. When you get enough attention with social media you'll get it on Google as well.

Establishing The Foundation to Your Ecommerce SEO'cial Strategy

First and basic thing you need to pay attention to when cultivating social ecommerce SEO strategies is a number of followers you have on your page. A number of followers can be picked by a simple campaign without any spam-like invitations. Other, a bit trickier tactic is using external links that are channeled through your social media.

Your social SEO strategy mission should be getting unique and relevant content from different sources leading back to you in some point. Using hash tags can be quite handy as well spreading the word even more. The more external links you have the bigger you get on Google's radar.

Another way to increase your size on the online map is also provided by social media which all have like, share, favorite, etc. options. The bigger engagement you have on every of your posts the bigger is the chance you'll be noticed by your search engine. In order to get more interaction, you can organize a giveaway which requires all of the options mentioned above.

Last but not least strategy you should try is local social media action and strategy. Of course, you would want a global success, but it's good to start with smaller steps through your community or region first. Targeting options provided by social media can be quite handy for this kind of approach. Once you gain trust from customers physically closer to you there is a good chance you will attract the attention of the outside world as well.

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5 Ecommerce SEO Tips That Google Condones

It's an indisputable fact that ranking higher than your competitors in Google search is good for business. This is especially so if you are in the ecommerce sector because the only way for you to make money is to have many people visiting your site.

Although there are quite a number of ecommerce marketing strategies that you can use, ecommerce SEO is the most effective in the long-term. However, you still have to do ecommerce SEO in the right way for your ecommerce business to succeed. The following five tips will help rank your ecommerce site highly on Google and hence ensuring that your business has successful 2016.

1. Write Unique, Evergreen Product Page Copy

Google will penalize your site if you have any copied or duplicate content, and this will affect your ranking significantly. Besides from this customers will be more drawn to your site if you have unique content as most are always looking for something new.

One of the first tips to doing ecommerce SEO is ensure your product page copy is unique, click centric, and compelling. You should also ensure that you update your SEO copy on a regular basis to improve or maintain a high ranking on Google.

2. Test Keyword Conversion Value with Adwords

No matter how confident you are with your keywords or how effective you think they are you cannot be sure that they will bring you the results you want. Before you put all your hopes on any keyword, you should first test its conversion value with Adwords.

Adwords will give you an accurate picture of what to expect from the keyword. You should only use a keyword that has a high conversion value on AdWords as this indicates that it will help you make more sales.

3. Use Schema Markup

Schema is a type of microdata that is very important for your website as it makes it easy for a search engine to locate and interpret the information on the site so as to give a user more relevant results.

Although Schema has been around for many years, few sites bother to include it but it is a good idea to have it on your ecommerce site. Schema markup is important for ecommerce SEO as it will make your website rank higher for any content.

4. Embrace Social Media

In the world of today, it is almost impossible to ignore social media in any marketing campaign. Social media and ecommerce SEO go together and so it is paramount to embrace social media if you want your ecommerce SEO to be productive.

Social media will help you build natural links and interact with your customers. Social media also has a snowball effect because when someone shares your content one or more of their friends who find it beneficial will also share it with theirs.

5. Develop a Content Marketing Strategy

Content creation is a major step in ecommerce SEO but marketing it is equally as important if not more important. Once you have the right content for your ecommerce site, the next step will be to develop a content marketing strategy.

To develop an effective content marketing strategy, you should first define your target audience and understand their buying patterns. A marketing strategy is essential because it ensures that you only focus on viable or potential customers. It also helps you get maximum mileage from your content.

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Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

CaptivateSEO.com

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by ClickCentricSEO.com

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

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