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Barnacle SEO: What Is It & How To Use It?

Bernacle SEOBarnacle SEO is actually quite an ingenious strategy of leveraging other powerful domains (other than your website) in order to further improve your business' or brand's visibility in the search engines. In short, by using some creative SEO techniques you can boost the positioning of your external web properties (e.g. Yelp page, or other authority domain property) to generate more traffic to your business.

You need to think of this approach to SEO as being similar to the way in which a barnacle attaches itself to something bigger and more powerful. In other words, you allow the other object to do the hard work while you sit and benefit.

What Is Barnacle SEO?

The term "barnacle SEO" is relatively new, but it does make a lot of sense from a search engine or marketing point of view. As we said at the outset you are using the power of other websites and the success that they have had to help you with ranking for certain keywords.

Barnacle SEO is a cheaper form of SEO and even though it may not rank you in the top three results it can still rank you highly enough on ultra competitive keywords to make a huge difference to the number of hits that your website will receive.

When Is Barnacle SEO Used?

This approach is mainly used for those keywords that are seen by many as being far too competitive and expensive to rank for by normal means and methods. For some, they may resort to this approach as they discover that they are just not making the progress that they hoped and if you own a website, then you know how frustrating this can be. So, what do you do?

Well, you look at some of the sites that are ranking highly for your desired keywords and see how you can jump on that particular bandwagon and benefit from being associated with them in some way. In short, by effectively leveraging barnacle SEO you are attaching yourself to them like a barnacle would.

How Does Barnacle SEO Work?

The way in which a barnacle SEO strategy works is easy. Say you have a website dedicated to a particular keyword, but that keyword receives thousands or even millions of searches every single month. Ranking for those keywords is going to be pretty impossible, but what happens with this approach is that you look for those sites that are ranking in the top five, or even ten, places.

If you do a search and see the likes of YouTube or Wikipedia, then you need to think about how you can attach yourself to those pages to try to pick up some hits from the huge number of people that will be reading the link after doing a search. Can you post a reference on the Wikipedia page via a comment or adding something to it? Getting your name associated with this page can only be beneficial and the same goes with comments on the YouTube video that is being seen by millions of people.

In other words, you need to look at the sites that are ranking highly and see if you can find any opportunities to take advantage of at least some of their success. However, there are a whole host of other things you can do that follow the ideas behind this approach.

Barnacle SEO Tips for Search Marketers

1. Look for the likes of Wikipedia and contribute to the relevant page. 2. Think about sharing content with one of the results. 3. Is there an opportunity to get a direct link on there? 4. Can you get onto a news letter or email list via some advertising to leverage their huge following? 5. Buy ads on their page to get your name noticed. 6. Check out their social media and try to get involved.

This approach is all about taking a chance, but when it is done correctly the results can be astonishing. Barnacle SEO is an interesting proposition and it is one that undoubtedly works, so give it a go and see what the outcome is for you and your website.


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